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Ever wondered what you can learn from unrelated topics like B2B marketing and Ancient Greece or product-driven growth and infomercials? Join experienced B2B marketers and friends, Ari & Rajesh, as they navigate their way through decades of experiences in search of practical knowledge and insights, all discussed through the lens of various seemingly unrelated themes or stories. During each chat, they will wander purposefully through life and work experiences to uncover new learnings that B2B ...
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Season 2, Episode 9: Let's talk about human-centered brand experience
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All brand experiences are influenced by how any customer shows up in that given moment. What is their mindset? How are they feeling? Are they fully present? What if brands could influence how a customer experiences their brand so as to ensure that customer is fully present for the experience that you designed for them? What is their level of human …
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Season 2, Episode 8: How do you begin again?
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17:51
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Seems like a straightforward enough question. Begin again is a simple concept that Rajesh leverages as a part of his daily Vipassana meditation practice, but what could this concept mean for business? What if we could get out from under the burden of years of knowledge at our company? “We tried that already.” “That won’t work because….” Ask yoursel…
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Season 2, Episode 7: Framing the criteria of evaluation
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Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must fram…
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Season 2, Episode 6: How the experiences all around us shape our thinking
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25:50
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Experience has a lot to do with expectations. When they are met or exceeded, experiences can create memorable moments in our personal lives or with our most beloved brands. Join Ari & Rajesh as they discuss their favorite experiences from the holiday season and how these experiences are helping them to rethink the norms and expect more…
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Season. 2, Episode 5: Do things that don’t scale
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What would it take to have 100% engagement and retention as a brand? Much of the time, marketers tend to think in terms of scalability. But what might happen if we purposefully did things that didn’t scale? What if we allowed ourselves the freedom to explore? A means to delight customers in ways that don’t seem scalable on the surface? Join Ari & R…
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Season 2, Episode 4: Are political campaigns really all that bad?
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Have you ever stopped for a minute to think about why political campaigns are so successful and painfully memorable? In its simplest form, a political campaign is really no different from any other B2B campaign – it seeks to influence the decision-making progress within a specific group of people. Political campaigns, just like any other marketing …
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Season 2, Episode 3: People are even more complicated than we think.
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Promotion or prevention. Concrete or abstract. Trait or state. Emotional or Rational. Do you really know what motivates your customers? Good news is that we’ve got behavioral science expert Christopher Graves joining us today for an engaging and illuminating discussion about the complexity of people, many of whom are your buyers. Are you digging de…
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Season 2, Episode 2: AI: The world is going to be better for it
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Sometimes it seems like AI is taking over the world. And in some ways, it just might be. We know that there is an important partnership that must exist between humans and AI – a partnership that can help brands get to market faster, enhance creativity, optimize operational processes, implement real personalization at scale, and save a ton of money …
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Season 2, Episode 1: Exploring the path right in front of you
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During this new season of Thematically Speaking, Ari & Rajesh will continue to delve into the world of product growth and B2B marketing beginning with this first conversation sparked by a hiking trail in Ari’s neighborhood in New York. What seemed like a simple, uninteresting path, turned out to be an expansive series of pathways and new routes to …
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Season 1, Episode 10: Ari & Rajesh go to summer camp
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They spent time together in Napa recently at WPP Stream, a kind of summer camp for marketers. What did they learn? What were the key topics? What insights did they unearth? Join Ari & Rajesh as they reminisce about their bonding during their travels to Napa and highlight key learnings from sessions around “storytelling to storyliving” and the compl…
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Season 1, Episode 9: What do Ari, Rajesh, and famous Met’s player and announcer Keith Hernandez have in common?
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The answer? They all believe in the beautiful aspect of the basics, or fundamentals (or Fundies as Met’s fans might recognize). There is something beautiful about the basics as they are the stepping stones for success in marketing and product-led growth. Join Ari & Rajesh as they discuss how to get back to the basics and the importance of the funda…
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How many times have you or someone you work with used the term “single source of truth?” Yes, data is imperative to any business, but to be used most effectively, data must be about more than scoreboard keeping. If you approach data from a small perspective, it simply becomes a reporting tool. The scoreboard may give you the data, but it doesn’t te…
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Season 1, Episode 7: Velveeta isn’t cheese
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25:23
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This week on Thematically Speaking, Ari & Rajesh dive into some very different brands and what each can teach us about growth hacking and B2B marketing The answer? Pay attention to your super fans. Every brand has them. Even Velveeta. Tune in as Ari & Rajesh discuss how activating these super fans could be the changing dynamic in your brand growth.…
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Season 1, Episode 6: What’s really behind extreme beliefs?
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People will believe almost anything. Are birds real? Is the earth really flat? Is it because we as humans are constantly searching for communities and a place to feel that we truly belong? Or is it because it’s only natural to want to be surrounded by like-minded individuals who support us, believe in us, and live life in a way that we understand a…
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Season 1, Episode 5: Today we’re talking Muffulettas, hotel pillows, and rental cars
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What’s more important…personalization, customization or simply putting yourself in your users’ shoes? Believe in the power of choice and the importance of context. Join Ari & Rajesh as they unpack these concepts through the lens of real-life experiences.By Ari Sheinkin & Rajesh Midha
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Season 1, Episode 4: Understanding the magic in Magical Moments
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What is it that makes certain experiences so magical and memorable? From Atari to Disney and everything in between, join Ari & Rajesh as they unpack their favorite experiences and what we can all learn from those special and highly magical moments in our lives.By Ari Sheinkin & Rajesh Midha
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Season 1, Episode 3: Journey to the center of the Labyrinth
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Mazes vs. Labyrinths…do you know the difference? And what does it have to do with B2B marketing & product growth?By Ari Sheinkin & Rajesh Midha
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Season 1, Episode 2: Who doesn't love a good Infomercial?
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22:10
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What can we apply from the basics of infomercials and legends such as Ron Popeil to digital product growth and marketing?By Ari Sheinkin & Rajesh Midha
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Season 1, Episode 1: A Lesson From Ancient Greece
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Ari & Rajesh discuss Rajesh’s recent family trip to Greece and what we can learn from experiences of the past and applications to modern day B2B marketing and product growth.By Ari Sheinkin & Rajesh Midha
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Season 1, Episode 0: Introduction to Thematically Speaking: Meet Ari & Rajesh
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In this episode of Thematically Speaking with Ari & Rajesh – welcome to the journey! Ari & Rajesh discuss their path here and what’s to come this season.By Ari Sheinkin & Rajesh Midha
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