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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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Every day, we make a million different choices. Choices about what to do, what to buy, and what brands or companies to interact with. But as a marketer, have you ever stopped to think about how or why consumers choose your brand or service over another? If you ask Ari, he says the secret is to “frame the criteria of evaluation.” Marketers must frame the criteria in a clear, concise fashion that helps consumers or businesses (in a B2B context) make informed decisions in their life. What rubric or framework does your business use to “create the context that makes choosing easy?”
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