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Refresh Reel Podcasts

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Stop the Scroll: A social Media podcast with Heidi Schmidt - Social Media and Content Marketing Advice for small business owners and solopreneurs looking to win online
Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt
How do I grow my business on social media? What’s the best type of content to post on Instagram, YouTube and LinkedIn? How frequently do I post on social media and how do I even know if what I’m doing is working? Welcome to "Stop The Scroll” a podcast dedicated to helping business owners, entrepreneurs and creatives thrive online. Hosted by Heidi Schmidt, a social media strategist and owner of Heidi Schmidt Creative, a social media and content marketing agency. Heidi shares all the best tips ...
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Join us each week with host Lord Stirling, Ser Duncan 'the Fearsome', Lord Zach of House Bruce, and Lady Rachel of House Fox as we go in- depth and celebrate this amazing, dark, complex show, Game of Thrones, and now House of the Dragon! We'll be releasing new episodes each week as the prequel series airs. While your here, pick any episode from the entire back catalog and our Game of Thrones Series Rewatch. Refresh your Westerosi knowledge and relive the magic! Be heard! Send us a voicemail  ...
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Instagram Reels Made Easy: Easy Video Ideas You Can Batch Today
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26:49If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email. String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calendar or your creativity. In this podcast episode, If you’ve been overthinking reels, try this: film lif…
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The Toxic Social Media Habit Crushing Your Confidence (& Your Strategy) (Fan Favorite!)
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20:22If checking your follower count is the first thing you do when you open Instagram… we need to talk. Obsessing over followers and unfollows isn’t “staying on top of your metrics”, it’s a toxic habit that triggers anxiety, imposter syndrome, emotional exhaustion, and desperate content. Even worse? It pulls your focus away from the metrics that actual…
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Q3 Social Media Updates That You Need to Know
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22:40If it feels like the rules of social media change the moment you find your groove, you’re not wrong. Social media is ALWAYS changing. In this Quarterly Updates episode, I’m pulling together what actually shifted on Facebook, Instagram, Threads, and LinkedIn, what it means for small businesses, and translating those changes into simple actions you c…
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Why Business Owners Need a Creator Mindset When Showing Up on Social Media
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20:37Are you treating social media like another task on your to-do list? Do you treat it as a tool to genuinely connect with your audience? For many small business owners, the difference between feeling overwhelmed and seizing an opportunity comes down to one thing: mindset. This week, I’m exploring what it means to adopt a creator mindset in your marke…
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How to Write Instagram Hooks That Stop The Scroll
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18:30Ever feel like your Instagram content deserves way more views than it gets? The truth is, it might not be your content at all…it’s your hook(s). Without a scroll-stopping first impression, even your most valuable posts will get ignored. In this episode of Stop the Scroll, we’re breaking down the three types of hooks —visual, verbal, and caption —an…
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Q4 Marketing Strategy: Small Business Holiday Marketing Planning Tips
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15:52Scrambling to pull together holiday promotions at the last minute? Let’s fix that. Marketing during this time of year can feel incredibly overwhelming, but with the right plan in place, it can also be your most profitable season. In this episode of Stop the Scroll, we’re walking you through a practical approach to small business marketing strategy …
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I Tried 30 Days of Reels and Here’s What Really Happened
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16:47What really happens when you commit to 30 days of Reels? I tested it for myself, and while I didn’t hit all 30, I still walked away with higher reach, more engagement, and some surprising takeaways about what actually works on Instagram. In this episode of Stop the Scroll, I’m talking about my 30-day Reels experiment – from what I posted, what the …
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How to Identify Your Ideal Audience (and Why Broad Answers Don’t Work)
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19:37If your answer to “Who’s your audience?” is something broad like “women” or “business owners,” it’s time to dig deeper. If you’re marketing to everyone generally, you’re really marketing to no one. In this episode of Stop the Scroll, we’re breaking down the questions you need to ask yourself to get clear on who you really serve; and how that clarit…
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Why Authenticity Beats Perfection in Marketing (and How to Finally Post Without Overthinking)
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20:52What’s really holding you back from showing up online? For most business owners, it isn’t lack of strategy—it’s mindset. In this episode of Stop the Scroll, we’re getting real about the fear of rejection, imposter syndrome, and the pressure to “look perfect” that keeps so many of us from sharing our stories. We’re talking about how authenticity and…
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What Instagram’s Latest Updates Mean for Your Marketing Strategy
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18:44Instagram just dropped a wave of new updates, and if you’re feeling a little overwhelmed (or wondering which ones are actually worth your time), this episode is for you. From three-minute Reels to reposting, new editing tools, location tracking (yikes), and DM upgrades, you’ll walk away knowing exactly which features to test, which to skip, and how…
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Proven Marketing Strategies to Attract More Local Customers
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22:10Running a local business means your marketing needs to do more than just “look good” online. It has to bring real people through the door. In this episode of Stop the Scroll, we’re sharing strategies that actually work for small, local businesses that want to stand out in their communities, connect with the right audience, and turn online followers…
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Why Content Batching Isn’t Working for You, and What to Do Instead
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19:05Feel like content batching is supposed to save time, but instead, it just leaves you overwhelmed, uninspired, and burned out? You’re not alone. In this episode of Stop the Scroll, I’m challenging the traditional advice around batching your content and sharing my alternative: idea batching. I’ll walk you through how this more flexible and sustainabl…
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Instagram Engagement in 2025: What Actually Works (Even When You’re Not Posting Daily)
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17:09If you’ve ever felt guilty for not posting on Instagram every single day, this episode is your permission slip to let that go. In this solo episode, I’m breaking down what actually moves the needle on Instagram in 2025—and surprise: it’s not posting daily. From building real relationships to creating a simple engagement routine that takes 15–30 min…
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Your Instagram Posts Can Now Show Up on Google, Now What?
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23:02Wait, Instagram posts can show up on Google now? Yep. And if you’re not optimizing your content for search, you could be missing out on serious visibility. In this episode of Stop the Scroll, we’re unpacking a big shift that’s changing how your Instagram content gets discovered, and why a keyword strategy matters now more than ever. Whether you’ve …
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Real Talk Q&A: Schedulers, TikTok vs. Instagram, Posting Frequency, and More
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27:16Feeling overwhelmed by all the advice about what to post, when to post it, or how to manage your content when life gets busy? You’re not alone. In this episode, we’re keeping it real with a laid-back Q&A session, answering frequently asked questions straight from clients, DMs, and conversations with fellow business owners. From choosing the right s…
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The Truth About Going Viral: Why It’s Not a Marketing Strategy
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18:26Everyone wants to go viral, but what actually happens when you do? And more importantly, does it move the needle for your business? In this episode, we’re sharing a real client case study where a short, unplanned Reel unexpectedly racked up over 250,000 views. It was shared thousands of times, saved by hundreds, and sparked major engagement…but the…
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The CEO Mid Year Check-in: Strategy for Sustainable Growth
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18:07It’s July friends! How’s business? Now that we’re either midway through 2025, we’re all either coasting, growing, or drowning in overwhelm. This week, we’re hitting pause and asking the questions every business owner needs to answer mid-year: What’s working? What’s draining you? And how do you shift now so you’re not scrambling come Q4? In this hon…
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What’s Actually Working on Social in Q2 (and What’s Not)
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27:30Feel like you’re throwing content at the wall and hoping something sticks? You’re not alone. This quarter’s social media updates might explain why. In this episode, we’re discussing what actually changed across Meta, Instagram, LinkedIn, and TikTok in Q2 and how those shifts affect your strategy, your reach, and your sanity. From Meta’s all-video s…
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You’re Not Lazy, You’re Overwhelmed: How to Beat Social Media Burnout
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25:02Let’s be real, if you’ve ever opened Instagram, stared at the caption box, and closed the app without posting, OR if you have half a dozen unposted drafts of reels that you’re not sure you love enough to post. You, my friend, are not alone. And you’re definitely not lazy. In this episode, I’m pulling back the curtain on what’s really going on when …
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Instagram Stories That Sell: The 3-Step Strategy You’re Probably Skipping
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18:49Ever feel like your Instagram Stories are just... there? No engagement, no leads, and definitely no conversions? It’s time to change that. In this episode of Stop the Scroll, Heidi breaks down a simple, actionable Instagram Stories strategy that goes beyond mindless posting and into true connection-building. If you’ve ever wondered how to actually …
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How to Turn LinkedIn Into a Corporate Storytelling Powerhouse with Lara Ziobro
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44:07Think LinkedIn is just for job seekers? Think again. In this episode, I’m chatting with digital marketing leader and corporate storyteller Lara Ziobro to talk about why LinkedIn is the platform for employee-driven brand awareness, B2B storytelling, and executive visibility. Lara brings over two decades of marketing and communications experience at …
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The Mindset Shift You Need to Hit Your Big Business Goals
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20:17Feel like you're playing small, even when you know you’re capable of more? This episode is your reminder (and your permission slip) to stop second-guessing your big ideas and start showing up with the boldness your business deserves. Whether you’re afraid to raise your prices, hesitant to launch that new offer, or stuck in the weeds of client work,…
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From 1:1 to One-to-Many: How to Scale Your Business with Purpose (feat. Jen Howat)
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32:06What do you do when you’re fully booked and burned out, but still want to grow your business? In this episode of Stop the Scroll, I’m joined by strategist and Kajabi expert Jen Howat to talk about what it really looks like to scale your business with purpose. Whether you’re building a course, considering a membership, or testing out a group program…
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How to Create a Winning Email Marketing Strategy (and why you need one now!)
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20:41If Instagram disappeared tomorrow, how would you connect with your audience? 😬 It’s a question more business owners need to ask themselves — because relying solely on rented platforms like social media is risky. In this episode of Stop the Scroll, I’m diving into the one platform you actually own — and the one that consistently delivers the highest…
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Why Knowing Your Numbers Is the Ultimate CEO Move featuring Gala McCray
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25:51Let’s be real: for many small business owners, bookkeeping feels like a necessary evil - a box to check for taxes, a task to avoid until it's urgent. But what if your financials could actually become your secret weapon to business growth? This week, I’m joined by Gala McCray, founder of Two Arrows, a boutique financial services firm that supports c…
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How I Use AI in My Marketing (Without Losing My Voice)
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22:11Feeling overwhelmed with content creation? You’re not alone, and that’s exactly where AI can step in (without making your brand sound like a robot). In this episode of Stop the Scroll, I’m pulling back the curtain on how I actually use AI tools like ChatGPT, CastMagic, and Descript to save hours in my weekly workflow, without losing the authentic v…
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You Can’t Build a Business Online Only: Why In-Person Networking Still Matters
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15:45Tired of pouring hours into Instagram with minimal return? Wondering why your social posts aren’t turning into paying clients? Here’s the truth most digital marketers won’t tell you: social media can’t be your only strategy. In this episode, I’m pulling back the curtain on how I’ve actually grown my business. Hint: it’s through in-person connection…
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Surviving and Thriving: Five Years of Business Lessons
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24:48What if you could skip the most common mistakes new business owners make—and fast-track your growth with real, hard-earned lessons? In this episode, I’m sharing what five years of running Heidi Schmidt Creative has taught me about pricing, systems, scaling, marketing, and mindset. Whether you're in year one or year ten, this episode is packed with …
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Celebrating a Year of Podcasting: Lessons, Wins, and Embracing Imperfections
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26:09One year. 53 episodes. Countless lessons. This episode is a raw and honest reflection on what I’ve learned after a full year of showing up consistently to record Stop the Scroll. It’s personal, it’s practical, and it’s exactly what I wish someone had told me before I started. If you’ve ever thought about launching a podcast (or blog, YouTube channe…
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Q1 Social Media Updates You Need to Know (and How to Adjust Your Strategy)
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19:12Think you’ve got a handle on your social media strategy? Think again. In this episode, we're breaking down the biggest social media platform shifts from Q1—and spoiler alert: things are changing faster than ever. Instagram wants you using music on everything (yes, even carousels), Threads is creeping into Twitter’s old territory, and LinkedIn? It’s…
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Navigating Q1's Lessons: How Business Owners Can Strategically Plan for Q2 Success
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20:29How is it already the end of Q1? It seems like just yesterday that we were setting our January intentions! This week, we’re chatting about assessing our Q1 marketing efforts and planning strategically for Q2. It’s time to outline plans and set goals. Remember, even when we have big goals, it’s so important to remain flexible when it comes to your s…
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What to Consider When Hiring a Social Media Manager
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22:10Are you on the brink of growing your business but unsure how to juggle all those responsibilities? Hiring a marketer can feel overwhelming—how do you know who to trust with your brand? Whether you’re outsourcing social media, email marketing, or overall strategy, choosing the right person makes all the difference. In this episode, I’m sharing the l…
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The Bad Habits That Are Sabotaging Your Social Media Goals
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17:18Does social media feel daunting? Like a chore you just don’t want to do? My kiddo often says he doesn’t want to do things that he knows he SHOULD do because they’re boring. I don’t think social media is boring but I do think for many entrepreneurs it can feel like a chore, like they don’t get anything out of it. But with that attitude, of course, y…
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Simple Social Media Engagement Strategies to Connect with Your Audience Authentically
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26:00How many of you feel overwhelmed by social media marketing? Chances are… 90% of you listening are and are looking for strategies to grow. Right? Let’s talk about the powerhouse of online marketing that’s probably being neglected – your engagement. We downplay the power of authentic interactions and so many business owners think that they can just p…
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Why You Need to Stop Sleeping on LinkedIn
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21:14If there is one social network we’re all ignoring, it’s LinkedIn. I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there. Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement aboun…
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My Favorite Small Business Marketing Tools
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20:35What’s in your business tool box? What I mean by that is what do you use to promote your business? In this episode of Stop the Scroll, we’re sharing our essential marketing tools to enhance your strategy without the overwhelm. We’re also talking about the importance of not just using what works best for you but also the importance of regular audits…
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How to Align Authenticity with Your Social Media Marketing Strategy
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17:47How do you show up when it feels like your life is a dumpster fire? Legit, it’s a question I hear often from clients who just…sometimes don’t want to show up because they feel like it’s hard to “sell” themselves when they may be dealing with other ish in their lives. I get that. That was my January. In this episode of "Stop the Scroll," we’re chatt…
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Repurpose Your Content Like a Pro: Strategies to Maximize Your Content’s Lifespan
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20:23Tired of the content hamster wheel? You're not alone! As entrepreneurs, we often find ourselves overwhelmed by the constant demand to create new content. In this episode, we’re talking about how to work smarter, not harder, by revitalizing our existing content. When we repurpose our content, we maximize our marketing efforts without continuously ch…
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How to Grow Your Email List and Diversify Your Marketing
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21:14Are you relying too much on social media to grow your business? What would you do if your favorite platform disappeared overnight? This year, a big theme among businesses - large and small alike - is how to diversify our marketing strategies. One of the easiest and most cost-effective ways to do this is by having a robust email marketing strategy. …
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How To Own Your Marketing When You Feel Like Social Media is a Dumpster Fire
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18:14Y’all, we gotta talk about the ish that’s been happening lately. Facebook is removing fact checkers, TikTok…whatever, and we’re not even touching the Instagram changes yet. Social media can feel like a dumpster fire lately. I’ve been saying it for a while, but lately, it feels more accurate than ever. So what do we do? How do we move our business f…
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What We’re NOT Caring About in Our 2025 Marketing (and what we are!)
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22:17You’ve seen the “ins and outs” trend right? This week, we’re doing a spin on that for our 2025 marketing tactics. This week, we’re sharing which tactics to keep and what to leave behind to stay ahead of the always-evolving digital landscape. From the nuanced use of hashtags to quality-driven content and AI-powered automation, this episode is full o…
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Stop Copying Your Competitors: How to Stand Out Without Being a CopyCat
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18:09We’re all inspired by content. However, imagine how it feels to create something, only to see someone else create something that feels… like the same content that you put out there. I saw a comment on threads recently that inspired this, about how a woman had gone viral with a reel, and a few days later, someone took her reel, and caption and basic…
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Social Media Trends and Predictions for 2025
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25:23Happy New Year! Are you ready to crush your social media goals in the new year? Staying ahead of the curve is key for solopreneurs, entrepreneurs, and social media pros alike as trends evolve and predictions roll in. In this episode, we’re diving into the game-changing shifts you need to know for 2025. From the unstoppable rise of AI to the influen…
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Business and Marketing Lessons of 2024 and Goals for the Year Ahead
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20:11Happy End of 2024! Ready to elevate your business game in the year ahead? This week, we’re diving into a year end recap of the lessons learned running a social media marketing agency and the secrets to surviving and thriving. We experienced extensive client work, dealt with the harsh realities of burnout, and learned how to treat ourselves like a c…
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Kendrick Lamar GNX Album Review and Recap
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24:40By Refresh Reel
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How to Thrive as an Introverted Entrepreneur
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23:17Where are my fellow introverts at? Do you often feel drained by endless networking events and constant social media demands as an entrepreneur? You might think business success requires extroverted energy—but think again! In this episode, we’re diving into how to harness your introverted strengths to build meaningful connections and thrive in the b…
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The Game Awards Results, Astro Bot Wins GOTY: This Week in Gaming
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20:03By Refresh Reel
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Chris Evans Officially Returning to the MCU, Sony Spider-Man Universe Dead After Kraven: This Week in Film
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16:50By Refresh Reel
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Essential Social Media Ad Strategies feat. Carol Kabaale
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38:12Ever wondered why your social media ads aren't delivering the results you hoped for? Are you tired of pouring money into social media ads and seeing little to no return? Do you hit the "boost" button hoping for magic but end up disillusioned? You're not alone! This week, we’re chatting with Carol Kabale, a seasoned Facebook ads consultant. Carol sh…
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J. Cole Podcast Series, Industry Response to GNX, 320K First Week: This Week in Hip-Hop
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19:10By Refresh Reel
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