Share
))
HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
…
continue reading
Manage episode 515834216 series 3568897
Content provided by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Social Media Strategist, Content Marketer and Agency Owner Heidi Schmidt, Social Media Strategist, Content Marketer, and Agency Owner Heidi Schmidt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
If you’ve got 10 seconds, you’ve got a clip: the door opening, a notebook flip, keys on the desk, a client thank-you email.
String a few together, add a “how I” voiceover or a strong on-screen hook, and you’ve got a reel…without blocking your calendar or your creativity.
In this podcast episode, If you’ve been overthinking reels, try this: film life as it’s happening—eight 3–5 second clips—and tell one specific story. That’s it. In this episode, I break down five easy reels you can batch in about half an hour, why your audience wants authenticity over perfection, and how to track success beyond views (hint: watch time, saves, shares). We’ll ditch the “faceless” trend, lean into you on camera, and make consistency feel doable today.
Episode Highlights:
- Why consistency beats virality: aim for steady, repeatable reels rather than chasing a one-off 10K view spike.
- Why we need to ditch “faceless marketing”: connection happens when your audience sees and hears you—use B-roll with your voice/story.
- How to lead with “how I,” not “how to” to position yourself as the expert by telling short, specific mini-stories.
- Make a shot list: 3–5 second clips from your day (desk setup, coffee pour, walking into a meeting, closing the laptop) are more than enough to tell a story.
- Batch in micro-bursts: keep an idea bank, capture 8–10 quick moments tomorrow, assemble the edits the next day.
- Always add captions: accessibility matters, and most people watch with sound off—especially on LinkedIn.
- Track what matters: watch time (aim 50–70%), saves, shares, profile views, DMs, and site clicks > raw views
Subscribe, leave a review, and share Stop the Scroll with a friend or fellow business owner who needs a little more confidence and a lot less overwhelm in their marketing.
Resources & Mentions:
Drop a question or a review! We love getting feedback from our listeners!
Connect with me:
Website - https://www.heidijschmidt.com/
Instagram - https://www.instagram.com/HeidiSchmidtCreative
Facebook - https://www.facebook.com/HeidiSchmidtCreative/
LinkedIn - https://www.linkedin.com/in/legallyheidi/
Email - [email protected]
82 episodes
