Best Rich Harshaw Podcasts (2025)

It's Sunday, and that means it's time for some inspiration. For the month of December, we're replaying the best of the best of our episodes curated over the entire run of over 2000 episodes. Not clips, not bits, but entire show-stopping episodes back to back to back covering a single relevant and compelling marketing topic. We're calling these mega…

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2281: Topic Showcase: Rehash 25:37

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3d ago25:37

25:37

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about what to do after a rejection. You hook a prospect and even pitch them inside their home but despite your salesperson's best effort, the homeowner turns you down. What do you do…

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2280: Tony Hoty Interview: Eliminating Sloppy Phone Habits 30:26

4d ago30:26

30:26

Friday's topic is one of those things that seems little and unimportant… but can have a major impact on your business depending on how well you execute. I'm talking about how you handle prospects on the phone when the first call in… and specifically how you handle their objections. Rich talks with person-to-person marketing expert Tony Hoty about h…

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2279: TBT: DIY SEO Advice For A Small Company 21:01

5d ago21:01

21:01

It's Throwback Thursday, and we revisit a strategy call between Rich and the owner of a small kitchen and bathroom company in upstate New York. A few years ago, they paid about a thousand dollars to build a small, 9-page website… and despite the site NOT doing a lot of the things that Rich preaches on this podcast, the site seems to be doing "well …

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2278: Do A Little Digging Into Your Numbers 7:20

6d ago7:20

7:20

Short little podcast for you, but you know, it packs a lot of punch. Rich talks about challenging your assumptions and the status quo; just because you've been doing something a certain way for a long, long time–is that still the best way to do it now? He's going to encourage you to dig into your numbers to validate and verify your assumptions, and…

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2277: Thin-Theme Websites: What They Are, And Why They're Absolutely Essential 25:51

7d ago25:51

25:51

You might be looking at the title of this podcast and thinking "What the heck is a thin theme website?" Ah… great question, and one that will be answered by the master, Rich himself, on the podcast today. Basically think of it like this: would you rather run a marathon if you weighed 480 pounds… or 180 pounds? Well, your website is probably the int…

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2276: 5 Ways To Create "Out of the Box" Print Ads 22:41

8d ago22:41

22:41

t's Monday, which means it's time for the latest installment of our 5 ways to Monday series… let me ask you this: are your print ads getting a little stale? Are results lagging? Maybe you need to put some pep in your print ads. Today Rich is going to give you a quick overview of what it takes to INTERRUPT people in advertising, and then he'll show …

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2275: Sunday Podcast: Guide To Inspiration & Personal Revelation - Part 2 23:40

9d ago23:40

23:40

It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to continue to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? Last week on the Sunday podcast, Rich released part 1 of this series on inspiration and revelation… and today we have the second…

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2274: Topic Showcase: Home Shows 26:33

10d ago26:33

26:33

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we focus on home shows and how to stand out in the crowd–from integrating your identity in pithy banners and educational flyers, to capturing leads and following up through texts and calls, …

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2273: You Have a Great Story...So Tell It! 57:59

11d ago57:59

57:59

Every contractor has a powerful story that sets them apart from the rest—most just never tell it. In this episode, Rich shows how to uncover your company's true Identity, transform it into compelling narratives, and use those stories in your marketing to build trust, differentiate from competitors, and attract higher-quality, ready-to-buy leads.…

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2272: TBT: Injecting Power, Precision, and Passion Into Your Marketing 11:26

12d ago11:26

11:26

It's Throwback Thursday, and today we hop in the time machine and set the dials for April 11th, 2011… that is right, ages ago! But guess what? In those years, the principles of marketing have not changed one single bit… and as you're about to hear… when it comes to identity, you've got to not JUST have a good case to present to the jury… er, uh… yo…

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2271: How To Determine When To Fire Somebody 10:03

13d ago10:03

10:03

Rich is going to swerve a bit out of the marketing lane and talk about FIRING people. Yep, firing people. And he's going to tackle the tough question of "how do you know when it's time to let somebody go." After all, most people who need to be fired still have plenty of GOOD traits… which makes it so hard. So listen up: Rich has a 4-step evaluation…

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2270: Quick Tips: Proximity Marketing 11:22

14d ago11:22

11:22

Proximity marketing only works with a sustained, multi-touch approach. Rich outlines a five-step system using customer involvement, identity-rich mailers, check mailers, testimonial letters, and micro-canvassing to turn one completed job into multiple neighborhood sales. With effort and repetition, contractors can break through resistance and gener…

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2269: 5 Ways to Mix Up Your Advertising 26:47

15d ago26:47

26:47

Feel like your advertising has hit a wall? NOt generating as many leads as you used to? Looking for ways to interject "something different" into your marketing plan? That's what today's episode is all about–mixing things up, and doing things a bit different. Not a TON different–just a little bit different.…

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2268: Sunday Podcast: Guide To Inspiration & Personal Revelation 35:47

16d ago35:47

35:47

It's Sunday, and that means it's time for some inspiration. And this Sunday, I mean literally, we are going to talk about inspiration. How do you get it, where does it come from, and how can we get more of it? This is a long episode, so today will be part 1, then i'll meet you here again next Sunday for part 2. As usual, this is interesting stuff.…

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2267: Topic Showcase: Facebook 29:42

17d ago29:42

29:42

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we talk about Facebook. Okay so you've heard Rich talk about Facebook on the podcast… about a million times. And for good reason! It's a really great way to get in front of… well, just about…

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2266: New Roofer Radio Ads - Tell Your Story 21:22

18d ago21:22

21:22

We're going to hear some new radio ads that we've produced here at Level 10 for one of our new Roofing clients; Rich is going to walk you through them, and show you how "telling your story" is critical to marketing success.By Rich Harshaw

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2265: TBT How to Advertise for an Open House 28:07

19d ago28:07

28:07

We join Rich in one of his old "Tuesday Morning Ad Clinic" webinars where a basement finishing company has submitted a postcard for review. They want to invite people to an open house they are holding at the home of one of their customers where they recently finished a basement to show off their work… and the postcard they are proposing to send is,…

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2264: Softening The Blow Of Higher Prices For Your Prospects 20:27

20d ago20:27

20:27

So… how's the rampant inflation treating your business? If you're like most companies, your prices have gone up–probably by A LOT. Which means that your prospects are experiencing something we like to call "sticker shock," which could have an adverse effect on closing ratios. How can you deal with that? Glad you asked! Rich shares some PRICE CONDIT…

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2263: Winter Isn't Dead Season—It's Domination Season 59:54

21d ago59:54

59:54

Discover six powerful strategies to dominate your market during the slow winter months. Rich reveals how to turn November-February into your competitive advantage through storytelling, mega-irresistible offers, pre-selling spring jobs, and strategic marketing investments. Learn why winter isn't dead season—it's domination season. Includes proven ex…

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2262: 5 Ways To Make Your Google Business Listing Work Better 58:33

22d ago58:33

58:33

What is Google Business? Why is it so important? How can you optimize it? Those are all questions that Rich answers today in a special episode in our "5 Ways to Monday" series. It's special because he brings Level 10 Contractor SEO Guru-extraordinaire, Katie Colihan, on the show with him to discuss the topic and all its nuances. This is truly an im…

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2261: Sunday Podcast: What Is Super-Human Self Awareness? And Do You Have It? 31:10

23d ago31:10

31:10

It's Sunday, and you know what that means–Rich gets out of the marketing pool and does a cannonball from the high dive into the personal development and spiritual deep end. This Sunday is no different; Rich is going to talk about self awareness… and something he calls super-human self awareness.By Rich Harshaw

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2260: Topic Showcase: Pre-Positioning 28:49

24d ago28:49

28:49

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor·s ENTIRE podcast run. This week, we talk about selling yourself BEFORE you ever arrive at the house for your sales meeting. DonBy Rich Harshaw

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2259: How To Get Good Video Testimonials 33:46

25d ago33:46

33:46

Today's podcast is all about videos… and specifically, getting great video testimonials. Rich is going to discuss how to do them so that the people on the videos--your customers!--say things that speak directly to your identity, so that those who are watching get granular, first-hand witnesses that you actually deliver on all your promises. It take…

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2258: TBT: Creativity In Marketing 59:16

26d ago59:16

59:16

It's Throwback Thursday, and here we've dug into the vault and pulled out a real gem. This is a webinar that Rich recorded back in 2012 on the topic of creativity in marketing. He's going to give you ideas on THREE different ways to come up with ideas: 1) Inspiration, 2) deduction, and 3) mismatching. If you'd like to come up with new and innovativ…

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2257: How Important Are Aesthetics For Your Website? 13:43

27d ago13:43

13:43

"Websites are like stained glass windows: they sparkle and shine when the sun is out, but when the darkness sets in, their true beauty is revealed only if there is a light from within." That's a quote from Elisabeth Kubler-Ross… well, sort of… the real quote is about people, not websites–but the point is valid! Rich is going to give you kind of a w…

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2256: When It Makes Sense To Overpay For Advertising 21:32

28d ago21:32

21:32

Okay, we're back with another real live media buying case study… but, with a bit of a twist. As the name of this episode would suggest, Rich ended up paying more for radio for this client in this market than he's paid for any radio anywhere, ever… but as you can imagine, there's a good reason… which Rich will explain in detail. But just because he …

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2255: 5 Ways To Become An Online Influencer To Promote Your Brand 16:11

29d ago16:11

16:11

Another Monday means it's time for another installment of our "5 Ways To Monday" series… How would you like to be a recognized expert in your field… and somebody who is sought out online for your expertise and opinions? Well you're in luck: Today Rich tackles the topic of how to become an online influencer!…

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2254: Sunday Podcast: 5 Times When Jesus Loved Without Condition 37:11

1M ago37:11

37:11

It's Sunday, and Rich is putting on his preacher hat as he tends to do sometimes… Today he's going to talk about 5 times Jesus was loved without condition… but there is actually a lot more to this. Rich is going to also talk about WHY it's necessary to love without Condition… and how a big part of what Jesus was here on earth to do… was to model th…

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2253: Topic Showcase: Innovation 29:58

1M ago29:58

29:58

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we cover the topic of innovation. Let's face it: if you are not innovating your business, then you're stagnating. Worse, your competition might be doing the hard work you're avoiding which m…

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2252: The Guy Who Doesn't Get It and Never Will 31:10

1M ago31:10

31:10

Okay, I'm just putting it out there right up front that this is kind of a weird episode of the podcast. I'm assuming that since you're listening you probably "get it" when it comes to the Level 10 mindset and principles… and you listen so you can find new and practical ways to improve your business. Good for you! But it turns out, not everyone gets…

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2251: TBT: Advanced Joint Venture Strategies 53:01

1M ago53:01

53:01

It's Throwback Thursday, and today we're taking the wayback machine to 2012 for a webinar Rich did called "Advance Joint Venture Strategies." What's a joint venture? It's when you work with other companies to leverage either their name or their customer list to generate leads and sales. Rich will cover three kinds of joint ventures today. First, be…

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2250: Show Up, Stand Out 21:26

1M ago21:26

21:26

You know that Rich is a master at explaining stuff that's normally not that easy to understand… like SEO, for instance. And websites. On today's podcast, Rich breaks it down and makes it even simpler to understand as he talks to a roofing contractor who has a website that's…. Well… in need of some improvements. Rich breaks it down and makes it sooo…

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2249: Financing, Your Secret Weapon 21:39

1M ago21:39

21:39

Rich talks Financing! If you've read his book, Unlocking Unlimited Lead Flow, you know that Rich loves him some financing. He's going to show you how it can help you raise your average ticket, raise your conversion ratios, and just plain raise sales. He'll go through a script for how to utilize it--and how NOT to utilize it… and even show you how t…

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2248: 5 Ways To Improve The Quality of the Content On Your Website 16:16

1M ago16:16

16:16

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today Rich is talking about CONTENT, and specifically, how to make it more interesting, engaging, relevant, and AWESOME.By Rich Harshaw

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2247: Sunday Podcast: Is That God, The Devil, Or My Own Jabbering Mind? 11:50

1M ago11:50

11:50

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement. What does an 11-year-old kid standing on third base at a critical moment of a big game and a married man being invited to a business dinner by a female colleague have to do with each other? Well, both of them wi…

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2246: Topic Showcase: Evidence 31:04

1M ago31:04

31:04

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. Marketing is like building a case in court. Your product or service is on trial… your customers are the jury… and you're the attorney in charge… and it's a life or death sentence on the line. You can't…

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2245: Random Friday: Billboards, Lead Friction, and Advertising Rotations 22:57

1M ago22:57

22:57

It's Random Friday, that weirdly interesting podcast episode we run every month or so where RIch aggregates a bunch of little nuggets that don't really warrant an entire podcast, but are certainly worth talking about. Today Rich covers diverse topics such as billboards, putting friction in your lead forms, how and when to rotate your TV and radio a…

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2244: TBT: Ninja Level Financing 24:10

1M ago24:10

24:10

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. You've heard Rich on the podcast talking about financing before… you know, how you should integrate the discussion into your salesperson's opening, and talk about monthly payments from the git go. Today's podcast starts there… and then takes the discussion…

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2243: Competing In A Crowded Marketplace 24:43

1M ago24:43

24:43

This one starts off as a strategy call… where you'll hear a contractor talking about a whole lot of unethical things that are happening in his market with his competitors lying to consumers and causing them to have problems with their insurance companies. Then, just as he's getting worked up… the recording goes bad, and Rich has to finish the episo…

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2242: Fly On The Wall: Coming Up With Company Slogans 26:20

1M ago26:20

26:20

Today's episode is a bit of a changeup… you are going to listen in on a conversation between Rich and one of his senior copywriters, Nick, as they discuss possible slogans for one of their clients. You'll find this process both fascinating and inspirational. Well, not inspirational like "Now I want to run a marathon or climb Mt Kilamanjaro"... but …

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2241: 5 Ways To Tighten Things Up 12:19

1M ago12:19

12:19

Another Monday means it's time for another installment of our "5 Ways To Monday" series… The economy's tightening—so should your business. Scrutinize workers, sales reps, suppliers, expenses, and marketing to boost efficiency, cut waste, and maximize profitability without losing momentum in slower economic times.…

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2240: Sunday Podcast: What Kind of Peace Do We Seek? 34:24

1M ago34:24

34:24

It's another Sunday podcast, and as you know, this is where Rich turns to subjects more in the realm of spirituality and self improvement.By Rich Harshaw

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2239: Topic Showcase: Level 10 Core Concepts 31:18

2M ago31:18

31:18

Every Saturday, we showcase a topic important to you by rounding up the greatest highlights and clips from Level 10 Contractor's ENTIRE podcast run. This week, we review core concepts of Level 10's marketing strategy. This is a great refresher if you've been listening to the podcast, absolutely necessary if you're new to Level 10, and a perfect boo…

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2238: Webinar Replay: The Unified Contractor Marketing Framework 1:02:00

2M ago1:02:00

1:02:00

Most contractor marketing is chaos—disconnected PPC, SEO, and ads chasing different goals. The Unified Contractor Marketing Framework aligns every channel under one Identity-based strategy for consistent messaging, unified reporting, and predictable lead growth.By Rich Harshaw

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2237: TBT: Innovation Formulas, Part 2 59:42

2M ago59:42

59:42

It's another Throwback Thursday, where we dig into the vault and find gold from days gone by. Today, we continue our discussion on Innovation Formulas. What's an innovation formula? It's a specific way to look at your business in terms of innovation. Today's formulas include such things as the "Pulaski No-Punt," "Free Lunch," "Guaranteed Greatness,…

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2236: 10 Things That Make Level 10 Websites Better Than Most 27:53

2M ago27:53

27:53

Want to know what separates a great website from a mediocre one? One that generates leads vs one that just kind of sits there? Today Rich goes through a list of TEN things that we do over here at Level 10 Contractor that make our sites, well, better than other ones you might get from other companies. Watch on YouTube: https://youtu.be/AhamlAIKo2M…

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2235: Billboard Quick Tips 9:39

2M ago9:39

9:39

Another Monday means it's time for another installment of our "5 Ways To Monday" series… Today, it's all about adding extra income streams. Rich is going to talk about adding product lines, selling your leads, engineering joint ventures with other companies… and more.By Rich Harshaw