What’s happening at the intersection of AI, marketing, and commerce? Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? Find out on The Intelligent Marketer, a podcast from Greylock Partners. In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial intelligence in marketing, and how marketers can stay ahead of the curve. Produced by Eric Johnson from LightningPod.fm
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Rishabh Jain Podcasts

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The Rishabh Jain Show | Marketing Podcast For Solopreneurs Building Business Around Their Passion
Rishabh Jain
Hi there, I'm Rishabh Jain and I'm passionate about helping people with their funnel marketing. I'm also a podcast host. On my podcast, I talk about my own side hustle journey and share valuable information about digital marketing. Some of the topics I cover include blogs, Facebook ads, copywriting, and sales funnels. My mission is to help people in their 30s who work 9-5 jobs to build a business around their passions, knowledge, and skills as a digital coach. My goal is to provide you with ...
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Mobile Dev Memo is the site of record for mobile advertisers and app developers.
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Community Commerce Consulting Company
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The Soul Searching Podcast by Ryan Dsouza
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Season 5, Episode 25: MDM Mailbag #2 (with Rishabh Jain)
48:21
48:21
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48:21This week’s episode of the podcast is in the MDM Mailbag format. I recruited Rishabh Jain, the CEO of eCommerce experience platform FERMÀT, to answer questions submitted by the MDM community. Among other topics, those questions related to: the "universal truths" of user acquisition a viable "self-learning path" for acquiring data analytics / data s…
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Welcome to The Intelligent Marketer, a new podcast about AI's impact on marketing and commerce. Will ChatGPT replace Google Ads? Will LLMs revolutionize the customer journey? How is the definition of marketing changing? In every episode, Greylock investor Mike Duboe & FERMAT CEO Rishabh Jain talk with an expert guest about the future of artificial …
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#262 Suthirth Vaidya | Product at nference (Anumana) | AI in Healthcare
1:09:07
1:09:07
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1:09:07Suthirth Vaidya is Director of Product Management at nference and Director of Product at AnumanaEPISODE LINKS:Linkedin : https://in.linkedin.com/in/suthirthHomepage : https://suthirth.github.io/Facebook : https://www.facebook.com/suthirth/ Podcast Socials :Instagram : https://www.instagram.com/decentmakeovrTwitter : https://twitter.com/decentmakeov…
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Season 5, Episode 24: Advertising measurement in an AI landscape (with Maor Sadra)
50:26
50:26
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50:26My guest on this podcast is Maor Sadra, the CEO and co-founder of INCMRNTAL, an advertising measurement company. Full disclosure: I was one of the first investors in INCRMNTAL. The impetus for this conversation was a blog post that Maor recently published: I Measured Incrementality. Now What?. In this episode, among other things, we discuss: Why di…
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#261 Pranav Srinivasan | co-founder @ Accio Robotics
1:02:05
1:02:05
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1:02:05Pranav Srinivasan is a co-founder @ accio robotics . EPISODE LINKS: Accio Website : https://acciorobotics.com/Linkedin : https://www.linkedin.com/in/pranav-srinivasan-b8a989114/ Podcast Socials :Instagram : https://www.instagram.com/decentmakeovrTwitter : https://twitter.com/decentmakeovrLinkedin : https://www.linkedin.com/in/ryan-dsouza-74542b295/…
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Season 5, Episode 23: Meta's AI advertising playbook (with Matt Steiner)
44:34
44:34
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44:34In this episode of the podcast, I speak with Matt Steiner, Meta's Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company's advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta's various AI-enabled ranki…
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Season 5, Episode 22: Economics and antitrust (with Brian Albrecht)
40:04
40:04
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40:04My guest on this episode of the podcast is Brian Albrecht, the Chief Economist at the International Center for Law and Economics (ICLE). Brian holds a PhD in Economics from the University of Minnesota and is an expert on antitrust and consumer protection. In this episode, Brian and I deliberate on the importance and application of antitrust law, as…
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Season 5, Episode 21: Apple in China (with Patrick McGee)
41:38
41:38
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41:38where he covers Apple. The topic of our conversation is Patrick's new book, Apple in China, which I reviewed last week. In the episode, Patrick provides a history of Apple's manufacturing activities in China, why Apple became so dependent on China for the production of its products, and how Apple shaped the trajectory of China as meaningfully as Ch…
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#260 DevShaadi Launch | Anant Jain | SDE-3 , BharatPe
47:10
47:10
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47:10Anant Jain is a software engineer at BharatPe .EPISODE LINKS:Anant's Personal Webpage : https://anantpatni.com/Linkedin : https://www.linkedin.com/in/anantpatni1/Github : https://github.com/geekanantYouTube : https://www.youtube.com/channel/UCba8EopBAXKZKpmkgHWtOxwPodcast Socials :Instagram : https://www.instagram.com/decentmakeovrTwitter : https:/…
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Season 5, Episode 20: The scientific approach to advertising measurement (with Andrew Covato)
49:44
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49:44My guest on this week's episode of the podcast is Andrew Covato, a veteran of the largest digital advertising platforms -- including Meta, Google, and Snap -- and the founder and managing director of Growth by Science, an advertising measurement and technology consultancy. Andrew and I discuss the topic of advertising measurement broadly, including…
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Season 5, Episode 19: The power of cohort compounding (with Nilay Patel)
45:50
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45:50My guest on this episode of the podcast is Nilay Patel, the head of product at Kohort, a cohort analytics platform (full disclosure: I'm an advisor to the company). In our conversation, we discuss the profound power of cohort analysis in decision-making, not just related to marketing spend but across all disciplines within a digital-first company. …
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feedback @ [email protected] EPISODE LINKS: Deedy's Website : http://debarghyadas.com/ Linkedin : https://www.linkedin.com/in/debarghyadas Twitter : https://twitter.com/debarghya_das Instagram : https://www.instagram.com/deedydas/?hl=en PODCAST INFO: Podcast website: https://anchor.fm/ryandsouza Apple Podcasts: https://apple.co/3NQhg6S Spo…
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Season 5, Episode 18: Advertising measurement in an uncertain economy (with Olivia Kory)
50:20
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50:20My guest on this episode of the podcast is Olivia Kory, the Chief Strategy Officer of Haus, an advertising measurement platform. Against the backdrop of tariffs and economic uncertainty, Olivia and I discussed how firms can think about assessing the efficiency of their marketing spend. Among other topics, we cover: Why the open web is so foreign to…
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Rishabh Goel is founder and CEO @ Dodo Payments . feedback @ [email protected] EPISODE LINKS:Twitter : https://x.com/garGoel91Linkedin : https://in.linkedin.com/in/goelrishPodcast Socials :Instagram : https://www.instagram.com/decentmakeovrTwitter : https://twitter.com/decentmakeovrPODCAST INFO:Podcast website: https://anchor.fm/ryandsouzaApple…
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Season 5, Episode 17: MDM Mailbag #1 (with Taylor Holiday)
49:36
49:36
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49:36This week's episode of the podcast is in a new format: MDM Mailbag. I recruited Taylor Holiday, the CEO of eCommerce advertising agency Common Thread Collective and a prominent voice on DTC Twitter, to answer questions submitted by the MDM community. Among other topics, those questions related to: Any visible weakness in consumer spending related t…
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Season 5, Episode 16: Quantifying the impact of ATT (with Daniel McCarthy)
47:55
47:55
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47:55My guest on this week’s episode of the podcast is Daniel McCarthy, who is an Associate Professor of Marketing at the University of Maryland’s Robert H. Smith School of Business. The topic of our conversation is a draft paper for which Daniel is a co-author: Evaluating the Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple’s App T…
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Season 5, Episode 15: Spotify's down-funnel advertising ambitions (with Lee Brown and Per Sandell)
44:24
44:24
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44:24In this episode of the podcast, I speak with Lee Brown, Spotify’s Global Head of Ad Business & Platform, and Per Sandell, Spotify’s VP of Product, about Spotify's recent advertising product expansion, including its Spotify Ad Exchange (SAX) and its mobile app install product. Among other things, we discuss: The history of Spotify's advertising plat…
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EP133: The Big Challenge Of Productivity Faced By Solopreneurs
6:26
6:26
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6:26Solopreneurs don’t know what to focus on daily.Let's discuss simple daily breakdown of how they can use 100 focused minutes to grow.https://www.therishabhjain.com
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Season 5, Episode 14: The full-funnel marketing philosophy (with Alex Schultz)
46:37
46:37
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46:37My guest on this week’s episode of the podcast is Alex Schultz, the CMO and VP of Analytics at Meta. Among other things, Alex manages marketing, analytics, and internationalization for the company and directed its rebrand from Facebook to Meta. Additionally, Alex recently wrote a book, Click Here, which is currently available for pre-order. Among o…
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Ep132: How To Use Compounding To Grow In Key Areas of Life
10:12
10:12
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10:12In this episode of the Rishabh Jain Show - A podcast for Solopreneurs, I want to talk about using the power of compounding to grow in the key areas of life like wealth, relationships, and skills and knowledge.
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Season 5, Episode 13: The evolving TV advertising ecosystem (with James Borow)
40:51
40:51
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40:51My guest on this week's episode is James Borow, the Vice President of Product and Engineering at Comcast's new Universal Ads effort, which was introduced this January. James was previously the Global Director of Product Strategy at Snap. The topic of our conversation is the evolving TV advertising ecosystem. Among other things, we discuss: The curr…
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Season 5, Episode 12: A deep dive on dating apps (with George Hadjia)
48:15
48:15
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48:15This week, I speak with George Hadjia, the founder and Chief Investment Officer of Bristlemoon Capital, a long-short hedge fund. George publishes regular insights on his firm's blog, including a recent post on Match Group, the company that operates Tinder and Hinge. The topic of our conversation is the dating app market and its prospects for growth…
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Season 5, Episode 11: The evolution of browser gaming (with Antti Jäderholm)
43:10
43:10
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43:10My guest on this week's episode of the podcast is Antti Jäderholm, the founder and COO of Ray Browser, a web browser built and optimized for gaming. In our conversation, we discuss: The history of browser gaming and where it stands today; The limitations that have historically prevented the browser from becoming a mainstream platform for AAA-qualit…
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Season 5, Episode 10: Podcast: Understanding "Brandformance" marketing (with Jess Jacobs)
46:55
46:55
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46:55My guest on this week's episode of the podcast is Jess Jacobs, the CMO of MDVIP, having previously served in senior marketing roles at Shopify and Wayfair. The topic of our conversation is Brandformance marketing -- or brand-oriented marketing pursued with specific sensibilities around directly-measurable business objectives. Among other things, we…
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#258 Sasank Chilamkurthy | co-founder @ Qure.ai & JOHNAIC
45:18
45:18
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45:18Sasank Chilamkurthy is the co-founder of qure.ai and founder @ JOHNAICfeedback : [email protected] LINKS:Vinay's Linkedin : https://www.linkedin.com/in/sasank-chilamkurthy/PODCAST INFO:Podcast website: https://anchor.fm/ryandsouzaApple Podcasts: https://apple.co/3NQhg6SSpotify: https://spoti.fi/3qJ3tWJAmazon Music: https://amzn.to/3P66j2…
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Season 5, Episode 9: AdTech M&A and the business cycle (with Terence Kawaja)
47:45
47:45
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47:45My guest on this episode of the podcast is Terence Kawaja, the CEO and founder of LUMA Partners, a boutique investment bank focusing on the digital media sector. Terry is a high-profile advisor for transactions in the marketing and advertising spaces, and LUMA Partners publishes the infamous LUMAscapes market maps for those ecosystems. The topics o…
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#257 Vinay Dubey | Co-founder & CMO @ Wint Wealth
1:22:07
1:22:07
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1:22:07Vinay Dubey is the Co-founder & CMO at wintwealth feedback : [email protected] LINKS:Vinay's Linkedin : / vinay-dubey PODCAST INFO:Podcast website: https://anchor.fm/ryandsouzaApple Podcasts: https://apple.co/3NQhg6SSpotify: https://spoti.fi/3qJ3tWJAmazon Music: https://amzn.to/3P66j2BGoogle Podcasts: https://bit.ly/3am7rQcGaana: https:/…
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Season 5, Episode 8: The state of eCommerce in 2025 (with Rishabh Jain)
44:08
44:08
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44:08My guest on this episode of the podcast is Rishabh Jain, the CEO and co-founder of FERMÀT Commerce, an eCommerce advertising optimization platform. This is Rishabh's third appearance on the podcast (see one and two). I invited Rishabh back to the podcast to provide a broad overview of the state of eCommerce advertising at the outset of 2025. Among …
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Season 5, Episode 7: Understanding the EU's AI Act (with Mikołaj Barczentewicz)
54:53
54:53
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54:53My guest on this week's episode of the podcast isMikołaj Barczentewicz. Mikołaj has appeared on the podcast a number of times -- he's a professor of law at the University of Surrey and holds a PhD in Law from the University of Oxford. He also regularly publishes thoughtful commentary on the EU regulatory landscape on hisSubstack. In this episode of…
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Season 5, Episode 6: The intended and unintended consequences of privacy regulation (with John Lynch and JP Dube)
39:00
39:00
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39:00My guests on this week's episode of the podcast are John Lynch and JP Dube. John is the University of Colorado Distinguished Professor at the Leeds School of Business, University of Colorado-Boulder, and JP is the James M. Kilts Distinguished Service Professor of Marketing at the University of Chicago Booth School of Business. Together, along with …
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Season 5, Episode 5: The measurement myth
32:31
32:31
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32:31"Half the money I spend on advertising is wasted; the trouble is, I don't know which half." Knowing the context of his work, my view of the infamous quote attributed to John Wanamaker is that advertising measurement is fundamentally and necessarily uncertain, even in success. This surfaces another, in my view, invalid interpretation of the quote: t…
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Season 5, Episode 4: The state of mobile programmatic advertising in 2025 (with Pan Katsukis)
46:22
46:22
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46:22In this episode of the podcast, I speak with Pan Katsukis, the CEO of Remerge, a mobile DSP. Our conversation centers around the state of mobile programmatic advertising. Among other things, we discuss: How the mobile programmatic space has evolved in recent years; The misconceptions that advertisers have about mobile programmatic; The mistakes tha…
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Season 5, Episode 3: Marketing experiments and probabilistic measurement (with Koen Pauwels and Julian Runge)
51:41
51:41
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51:41In this episode of the podcast, I'm joined by two academics -- Julian Runge from Northwestern University's Medill School and Koen Pauwels from Northeastern University -- for a conversation about the methodological (and stylistic) distinction between marketing experimentation and probabilistic measurement. Julian has previously appeared on the podca…
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Meta’s trajectory over the past few years has been defined by its response to Apple’s App Tracking Transparency, or ATT, privacy policy, with its recovery serving as a blueprint for success in the modern digital advertising operating environment. And in adapting to ATT, Meta may have executed one of the most remarkable, wholesale business model tra…
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Season 5, Episode 1: Achieving product personalization at scale (with Raveesh Bhalla)
49:13
49:13
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49:13My guest on this episode of the Mobile Dev Memo podcast is Raveesh Bhalla, the Product Lead for Homepage Recommendations at Netflix. Our topic of conversation is product personalization and, specifically, how scaled consumer products curate experiences for individual users and for what purpose. Among other things, we discuss: How large technology c…
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Ep131: Content Creation & Repurposing Strategies For Solopreneurs ft. Donna Amos
37:58
37:58
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37:58In this episode of "The Rishabh Jain Show", Donna Amos shared the content creation and repurposing strategies for solopreneurs. She shared how to generate ideas and what type of content works well for solopreneurs who are coaches and consultants. We also discussed publishing a book and how it can help generate leads and increase sales for your busi…
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Season 4, Episode 16: TikTok's approach to marketing measurement (with Jorge Ruiz)
46:16
46:16
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46:16In this episode of the podcast, I speak with Jorge Ruiz, TikTok's Global Head of Marketing Science, about the measurement methodologies that TikTok employs with its advertising clients. Among other things, we discuss: How TikTok provides measurement solutions to clients in light of a more restrictive privacy environment; The approaches, methodologi…
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Season 4, Episode 15: Understanding Shopify's advertising strategy (with Andrius Baranauskas)
39:21
39:21
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39:21Shopify today published the latest version of Edition, its regular overview of the new product features it has made available to its merchants. As part of this release, I had the exclusive opportunity to speak with Andrius Baranauskas, Shopify's Director of Advertising Products, about Shopify's advertising products and strategy. Among other things,…
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Season 4, Episode 14: The challenges of building apps for kids (with Niels Hoven)
42:26
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42:26My guest on this episode of the podcast is Niels Hoven, the CEO of Mentava, a tutoring app that helps top-performing students achieve their potential. In this episode, Niels and I discuss: The special design considerations inherent in building an app for children; How the interface of an app needs to be adapted to users who have never used another …
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Season 4, Episode 13: Changing attitudes on marketing measurement (with Maor Sadra)
48:58
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48:58In this episode of the Mobile Dev Memo podcast, I speak to returning guest Maor Sadra, the CEO of INCRMNTAL, about changing attitudes toward marketing measurement. The catalyst for this conversation was a set of diagrams that Maor recently published on the INCRMNTAL blog, ranking various marketing measurement methodologies across a number of featur…
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Ep130: Get New Clients FAST with Cold Emails as a Coach or Consultant Ft. Deniero Bartolini
26:27
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26:27In the episode of "The Rishabh Jain Show", Deniero Bartolini is going to reveal the strategy of cold emails to book new clients as coaches or consultants. So if you are an expert and want to get new clients with cold emails, this episode will help you to improve your cold emailing game. Deniero is a high ticket consultant, author, Ex-Google ads age…
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Season 4, Episode 12: The mobile gaming fundraising market (with Annina Salvén)
49:01
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49:01My guest on this week's episode of the podcast is Annina Salvén, the COO of BIT ODD, a Helsinki-based gaming studio that was recently profiled by the WSJ. Bit Odd raised $18MM in a seed extension this month, following on from the €5MM seed round it raised in 2022. My fund, Heracles Capital, is an investor in both rounds. I asked Annina to join me o…
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Season 4, Episode 11: Understanding AppLovin
39:22
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39:22In this episode, I present a long-form analysis of AppLovin's business and its significant recent growth. But understanding AppLovin the company is fundamentally predicated on understanding the market in which it operates, mobile games advertising, and the direct response digital advertising landscape more broadly. And so this podcast is structured…
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Season 4, Episode 10: AI Overviews and consequences for the open web (with Paul Bannister)
43:49
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43:49My guest on this week's episode of the podcast is Paul Bannister, the Chief Strategy Officer at Raptive. Paul is returning to the podcast for the third time; see the first two episodes here and here. Our topic of discussion is Google's AI Overviews product, which I profiled in Google's Gambit. Among other things, we cover: How web publishers percei…
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Season 4, Episode 9: The current state of app marketing analytics (with Kate Minogue)
53:33
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53:33My guest on this week's episode of the podcast is Kate Minogue, who previously served as Meta's Head of Marketing Science for EMEA and now serves as a fractional C-level executive for various companies. Kate published one of the first guest posts on Mobile Dev Memo in 2019: The LTV metric isn’t dead. Here’s why. The post was a rebuttal / response t…
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Season 4, Episode 8: Click-to-cancel, web-to-app, and all things subscription apps (with Thomas Petit)
51:48
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51:48In this episode of the Mobile Dev Memo podcast, I speak with Thomas Petit, a well known voice in the mobile ecosystem and a veteran of the podcast. In the episode, we discuss all things related to subscriptions for mobile apps, including: The current state of web acquisition for subscription apps; The timeline over which web acquisition gained trac…
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Season 4, Episode 7: The power of AI in game development (with Christoffer Holmgård)
38:57
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38:57My guest on this week's episode of the Mobile Dev Memo podcast is Christoffer Holmgård, the CEO and co-founder of modl.ai, which allows game developers to deploy AI-empowered bots into their games to discover bugs and personalize game experiences. Our conversation is focused on the use of AI in game development. Among other things, we discuss: How …
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Season 4, Episode 6: Consumer welfare and antitrust in tech (with Andrey Fradkin)
45:00
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45:00My guest on this week's episode of the Mobile Dev Memo podcast is Andrey Fradkin, an Assistant Professor of Marketing at Boston University's Questrom School of Business. The topic of our conversation is the role of antitrust in tech and the various design decisions impact consumer welfare. Among other things, our discussion covers: The role of anti…
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Ep129: How To Deal With Burnout As A Solopreneur
12:18
12:18
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12:18Let's talk about how to deal with burnout as a solopreneur in today's episode.
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Season 4, Episode 5: Understanding the retail media landscape (with Andrew Lipsman)
46:51
46:51
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46:51ho covers the retail media space through his blog, Media, Ads + Commerce. We discuss the current state of retail media, including: When the explosion in retail media began (when did Everything become an Ad Network?); Whether retail media budgets generally represent "new money" or are being redirected from elsewhere; The sustainability of growth in …
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