Alan Gregerman is the President and Chief Innovation Officer at VENTURE WORKS Inc, a consulting firm that helps organizations create innovative strategies, products, and services. He is a keynote speaker, award-winning author, and business consultant who helps companies and organizations unlock their teams’ genius zones. For over 25 years, Alan has designed and delivered high-impact keynotes for organizations, including Google, Marriott, Verizon, Mercedes-Benz, Kaiser-Permanente, Citibank, and Lockheed Martin.

With the speed of innovation, businesses often fall into the trap of relying on what they already know. While past expertise can bring incremental improvements, it rarely sparks the kind of breakthroughs that transform industries. How can companies avoid getting stuck in the comfort of their knowledge and uncover fresh ideas to stay relevant?

Innovation expert Alan Gregerman encourages brands to embrace enlightened ignorance, a mindset that values curiosity, humility, and openness to the unknown. Outsiders often disrupt industries because they see problems without being blinded by past experiences. Alan also emphasizes the importance of balancing iteration with innovation, continually raising the bar for customer expectations, and finding creative ways to differentiate in increasingly competitive markets. He pushes leaders to reevaluate their expertise and adopt a mindset of constant learning.

In this episode of the Up Arrow Podcast, William Harris chats with Alan Gregerman, President and Chief Innovation Officer at VENTURE WORKS Inc, about how enlightened ignorance can catalyze innovation. Alan discusses why outsiders often spark breakthroughs, how businesses can balance iteration with bold innovation, and why raising customer expectations is crucial to long-term growth.