Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like ...
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Roger Dooley Podcasts
Do you ever wonder why the top brands are winning? It’s because they provide customers with the one thing that most brands aren’t - simplicity. How can you learn from them and create the same experiences on a smaller budget? The SIMPLE brand podcast will help.Join Matt Lyles, and his guests, as they share tactics, tips and strategies to help your business brand out from the crowd. You’ll learn how to create simple experiences for your customers and your team members through marketing, brandi ...
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Conrad talks to experts in the field. From Neuroscientist, Computer Vision experts, Ad experts, Neuro marketers and anyone else who can help us understand how we can learn to get noticed. Are you paying attention?
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Introducing Alex Shevelenko, CEO and founder of RELAYTO and the host of the Experienced-Focused Leaders Podcast. With a mission to empower seasoned business owners who recognize the critical role of customer experience in achieving success, Alex brings together a community of discerning listeners eager to explore new perspectives and strategies for enhancing their experience-centric approach. In our thought-provoking podcast episodes, we dive deep into the stories and insights of accomplishe ...
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Spreading the Gospel through sports.
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In this episode of Brainfluence, host Roger Dooley welcomes back Matt Dixon, founding partner of DCM Insights and co-author of the bestselling "The Challenger Sale." Dixon shares insights from his latest book, The Activator Advantage: What Today's Rainmakers Do Differently, which is rooted in groundbreaking research on how top professionals win and…
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Audacious with Mark Schaefer: How Humans Win in an AI World
32:57
32:57
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32:57Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities …
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iMotions, Affectiva and Neuromarketing with Peter Hartzbech
29:56
29:56
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29:56This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and com…
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Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
27:45
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27:45In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Gr…
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Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally
31:00
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31:00Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insight…
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Great Customer Experience is in the Details - Steven Van Belleghem
39:21
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39:21In this week’s episode of the SIMPLE brand podcast, I talk with Steven Van Belleghem. Steven is one of the top customer experience thought leaders in the world. He’s helped world-leading companies like Disney, Mastercard, Mercedes, and Salesforce learn how to be more customer-centric. And Steven is the author of six bestselling books including his …
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Align All of Your Teams Into a Customer-centric Organization - Michael Hinshaw
34:34
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34:34In this week’s episode of the SIMPLE brand podcast, I talk with Michael Hinshaw. Michael’s the founder and president of customer experience consultancy McorpCX where they help brands make customer experience easier for their leadership, their people, and their customers. He’s recognized on over a dozen "Top Global CX Influencers" lists. And Michael…
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AI Podcasts, Google NotebookLM and Pricing Psychology
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28:30Here's a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts, AI Greg and AI Eva, who talk about pricing psychology. Their discussion is based on the pricing section in Roger's book, Brainfluence. Show notes, videos, r…
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How to Get Your People to Commit to Lasting Change - Tamsen Webster
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52:59In this week’s episode of the SIMPLE brand podcast, I talk with Tamsen Webster. Part message designer, part English-to-English translator, part magpie, Tamsen helps leaders craft their case for large-scale change. As a sought-after speaker and consultant, she’s spent more than 25 years developing the field and practice of persuasive message design,…
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62 - Understanding the Non-Linear Buyer Journey: A New Approach to Marketing with Forget The Funnel's Georgiana Laudi
38:49
38:49
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38:49Your host, Alex Shevelenko, talks with the Co-Founder and Chief Strategist of Forget The Funnel, Georgiana Laudi. Georgiana argues that the sales funnel model is overly simplistic and dehumanizes customers by reducing them to mere leads. She advocates for a customer-led growth framework that prioritizes understanding and delivering value to custome…
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The Habits and Mindset of an Innovative Team - Jennifer Kenny
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38:14In this week’s episode of the SIMPLE brand podcast, I talk with Jennifer Kenny. Jennifer is a master of innovation practices having held senior roles to drive innovation for companies like Accenture, Booz Allen, Gartner, Wells Fargo Bank, Cisco, and Stanford Research Institute. Today she works with teams and organizations to help them fuel their in…
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61 - Navigating the Evolving Landscape of Content Marketing: Insights on AI, Video, and Audience Engagement with Dental Claim Support's Pamela Wilson
53:57
53:57
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53:57Your host, Alex Shevelenko, talks with the CMO of Dental Claim Support, the Author of Master Content Marketing, and Master Content Strategy, Pamela Wilson. Pamela discusses the evolving landscape of content marketing, emphasizing the impact of AI advancements. She highlights the necessity of human oversight to maintain content quality and authentic…
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The Future of Airline Customer Experience: Call Centers, AI and New Regulations with Mario Matulich
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30:52Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn a…
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Eliminate the Rocks From Your Customer Journey - Sean Albertson
37:24
37:24
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37:24In this week’s episode of the SIMPLE brand podcast, I talk with Sean Albertson. Sean is an internationally recognized thought leader, speaker, and transformational coach with 20+ years of leading customer experience initiatives for companies ranging from startups to the Fortune 200. And Sean is the author of the award-winning book - 4ROCKS: Reduce …
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60 - From Soldiers to Savvy Savers: Transforming Financial Planning for Military Families with First Command Financial Services' Kellie Richter
48:28
48:28
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48:28Your host, Alex Shevelenko, talks with the EVP, Chief Marketing and Client Experience Officer of First Command Financial Services, Kellie Richter. Kellie discusses the company's mission to support military families in achieving financial security. She highlights the importance of client experience, emphasizing clarity, consistency, and control. She…
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59 - Positioning vs. Branding: Understanding the Key Differences for Business Success with Cunningham Collective's Andy Cunningham
55:52
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55:52Your host, Alex Shevelenko, talks with the Founder and President of Cunningham Collective, Andy Cunningham. Andy delves into the intricacies of business positioning, particularly in the tech sector. Andy shares her experiences, including working with Steve Jobs on the Apple Macintosh launch, emphasizing the importance of finding a unique market pos…
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Adapt and Innovate Through Permanent Reinvention - Aidan McCullen
36:28
36:28
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36:28In this week’s episode of the SIMPLE brand podcast, I talk with Aidan McCullen. Aidan is a change consultant and executive coach who helps organizational teams improve how they engage and innovate. He’s the host of The Innovation Show podcast. And Aidan’s the bestselling author of Undisruptable: A Mindset of Permanent Reinvention for Individuals, O…
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58 - The Neuroscience of Marketing: Understanding Consumer Behavior for Better Results with Roger Dooley
58:02
58:02
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58:02Your host, Alex Shevelenko, talks with the Keynote Speaker, Author, and Friction Hunter, Roger Dooley. Roger discusses how understanding the brain can enhance marketing strategies and improve customer and employee experiences. Roger emphasizes the importance of reducing friction in user interactions, citing examples from various industries. He expl…
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57 - Mastering the Art of Customer-Centric Storytelling in Business with Business of Story's Park Howell
1:06:38
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1:06:38Your host, Alex Shevelenko, talks with the Business Story Strategist, Keynote Speaker, Sales Storytelling Coach, Podcaster, and Brand Raconteur at Business of Story, Park Howell. Park, an Emmy Award-winning business storytelling coach, talks about the pivotal role of storytelling in business. Park shares about his transition from running an adverti…
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Turn Customers Into Raving Fans With a Customer Experience Engine - Scott Wozniak
55:00
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55:00In this week’s episode of the SIMPLE brand podcast, I talk with Scott Wozniak. Scott is the founder and CEO of Swoz Consulting where he helps startups, family enterprises, and Fortune 500 companies create raving fans of customers and employees. And Scott’s the bestselling author of Make Your Brand Legendary: Create Raving Fans With the Customer Exp…
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The Illusion of Choice with Richard Shotton
33:51
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33:51In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, "The Illusion of Choice: 16.5 Psychological Biases …
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Better Customer Interactions: New HBR Study
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30:13In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, sponsor of the study, joins me to share insights on how enterprises are managing and improving customer interactions today. Ma…
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Rethinking Retention to Create Loyal Employees - Erica Keswin
39:23
39:23
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39:23In this week’s episode of the SIMPLE brand podcast, I talk with Erica Keswin. Erica is an international keynote speaker, a bestselling author, and a workplace strategist who partners with some of the most well-known companies in the world. She's one of Marshall Goldsmith's Top 100 Coaches. And Erica’s the Wall Street Journal best-selling author of …
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56 - From Confusion to Clarity: How Innovative Software is Changing Employee Benefits with LHD Benefit Advisors' Whitney Boyer
44:31
44:31
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44:31Your host, Alex Shevelenko, talks with the CMO of LHD Benefit Advisors, Whitney Boyer. Whitney discusses digital experience software's transformative impact on employee benefits communication, focusing on the RELAYTO platform. Aimed at employee and insurance professionals, Whitney addresses challenges in effectively communicating benefits and highl…
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To all the listeners, guests, supporters, and fans of the Competing for Christ Podcast, thank you. Jesus loves you, and He will fight for you no matter what.By Ken Burke
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55 - Mastering the Art of Seed Investing and Startup Innovation with Floodgate's Mike Maples
50:03
50:03
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50:03Your host, Alex Shevelenko, talks with the Founding Partner of Floodgate, Mike Maples. Mike explores the intricacies of seed investing and entrepreneurship. He discusses the evolution of seed investing, the challenges of fundraising, and the critical importance of product-market fit. Mike shares his experiences and insights, emphasizing the need fo…
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Principles for Effective and Simple Communication - Ben Guttmann
40:44
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40:44In this week’s episode of the SIMPLE brand podcast, I talk with Ben Guttmann. Ben’s a marketing and communications expert who’s on a mission to train leaders in effective connection through simplified messaging. Ben’s the former co-founder of Digital Natives Group, a professor at Baruch College, and the best-selling author of Simply Put: Why Clear …
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54 - The Role of Social Proof and Defaults in Influencing Consumer Choices with Tim Ash
1:02:12
1:02:12
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1:02:12Your host, Alex Shevelenko, talks with the International Keynote Speaker, Bestselling Author, and Executive Advisor, Tim Ash. Tim discusses how evolutionary psychology impacts consumer behavior and decision-making. Key themes include the complexity of B2B sales, the importance of champion enablement, and the role of corporate culture in innovation.…
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Lead with Faith with Seattle Seahawks In-Game Host, Author, Pastor, and Athlete Andy Dooley
29:09
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29:09Today we are talking to Andy Dooley, former football player, pastor, fitness professional, and in-game host of the Seattle Seahawks. It was an honor getting to talk with Andy today as we get to discuss everything that he has learned as someone that has been around sports for so long. He is someone that has used his platform for good, and gets to co…
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Keep Going with Former Collegiate Baseball Player/Coach & Podcast Host Pat O'Malley
22:44
22:44
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22:44What does it mean to you to keep going? To some, it could mean keep grinding through on the field or court in order to achieve something. To others, it could mean that you need to keep pushing in life to get to where you want to be, both physically and mentally. For Pat O’Malley, this phrase “Keep Going”, means even more. Pat is a former collegiate…
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A Customer-Centric Culture Starts with Customer-Focused Leadership - Blake Morgan
38:43
38:43
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38:43In this week’s episode of the SIMPLE brand podcast, I talk with Blake Morgan. Blake is known as the “Queen of CX.” She is a customer experience futurist and one of the top keynote speakers in the world. She’s the host of The Modern Customer Podcast and the author of three books, including her latest, The 8 Laws of Customer-Focused Leadership: New R…
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Shepherding the Sidelines with GVSU Athletes in Action Campus Director Steve Anderson
39:20
39:20
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39:20Steve Anderson is the Athletes in Action Campus Director for Grand Valley State University. As he has poured intro athletes for years now, he lives out what it truly means to disciple athletes through relationship building, community, and servant leadership. Throughout his life, he has endured a lot of hardship and struggles, but through it all has…
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53 - The Evolution of B2B Content: From Data Sheets to Digital Salesrooms with Scale Venture Partners' Craig Rosenberg
56:01
56:01
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56:01Your host, Alex Shevelenko, talks with the Chief Platform Officer of Scale Venture Partners, Craig Rosenberg. Craig discusses the importance of providing content that is both easily digestible and actionable. In today's fast-paced digital world, buyers are inundated with information, making it crucial to deliver content that stands out and meets th…
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52 - Breaking Barriers: Tailoring Communication for Inclusive Engagement with JD Schramm Communications' JD Schramm
1:02:16
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1:02:16Your host, Alex Shevelenko, talks with the Keynote Speaker, Communication Consultant, and Trainer of JD Schramm Communications, JD Schramm. JD emphasized that communication and leadership are inextricably linked. Effective communication is not just a tool for leaders; it is the essence of leadership. When JD is called in to address communication is…
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How to Create a Ridiculously Easy Customer Experience - David Avrin
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38:05
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38:05In this week’s episode of the SIMPLE brand podcast, I talk with David Avrin. David is one of the most popular Customer Experience speakers and consultants in the world. In fact, over the past 25 years, David has shared his lessons on competitive advantage with leaders and teams from thousands of organizations in 26 countries around the world! And D…
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Coaching with a Purpose with Coronado High School Football Coach and Influencer Kurt Hines
35:46
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35:46Coach Kurt Hines is the Head Football Coach of Coronado High School (CA), a Motivational Speaker, and Influencer. As someone that has been coaching for decades now, he truly embodies what it means to live out your calling as a Christian in sports. Coach Hines is extremely motivational, not just to his players but to everyone he comes in contact wit…
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51 - Exploring the Complex Landscape of B2B Marketing with BrightEdge Technologies' Jim Yu
1:13:47
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1:13:47Your host, Alex Shevelenko, talks with the Founder and Executive Chairman of the Board of BrightEdge Technologies, Jim Yu. Jim's story is a testament to the power of resilience and determination. Growing up as the only Asian kid in a South Dakota trailer park, he faced numerous challenges that shaped his entrepreneurial drive. This environment inst…
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50 - Navigating the Evolving Landscape of AI in Marketing and Startups with CrunchTime's David Karel
1:14:31
1:14:31
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1:14:31Your host, Alex Shevelenko, talks with the CMO of CrunchTime, David Karel. David's journey in B2B marketing is nothing short of inspiring. From his early days at SuccessFactors to leading Bizo's marketing efforts and eventually shaping LinkedIn's B2B marketing suite, David has consistently demonstrated his ability to innovate and drive results. His…
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Tightwads and Spendthrifts with Scott Rick
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25:25In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of "Tightwads and Spendthrifts," to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can't resist a good deal? Scott Rick explains how these financial tendencies are formed,…
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Retain Your Employees and Build a World-Class Culture - John DiJulius
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56:57
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56:57In this week’s episode of the SIMPLE brand podcast, I talk with John DiJulius. John is the founder and Chief Revolution Officer of The DiJulius Group, a customer experience consulting firm that helps clients build customer care strategies that lead to happy customers, employees, and shareholders. John has spent decades becoming the authority on bui…
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