Best Sean McCool Podcasts (2025)

1
Simple Words You Can Use to Influence And Persuade: Interview with Len Foster 1:03:37

1d ago1:03:37

1:03:37

On this episode, Len Foster, author of the book WonderWords: Simple Words For Influence And Persuasion. Len is an author and business consultant specialising in customer acquisition and retention through referral marketing and customer experience. Over the years, He's written and published several successful books, bringing real, hands-on experienc…

1
The Secret Methods Used by Government Intelligence Agencies to Detect Lying 1:24:33

16d ago1:24:33

1:24:33

On this episode, we welcome Gavin Stone, author of the bestselling book How to Tell if Someone is Lying. Gavin served as a security and intelligence covert specialist. He has over 20 years of applied experience, globally deployed by government organizations such as the British Ministry of Defence, corporations, and ultra-high-net-worth VIPs.…

1
What Are the Hidden Risks of Assumptions in Marketing? 51:14

30d ago51:14

51:14

We'll discuss these hidden risks with Brady Dahmer, author of the new book "Blindspots".By Jonathan Taylor

1
Uncovering the Real Drivers of Choice—biases, heuristics, and social influences 1:10:45

1M ago1:10:45

1:10:45

On this episode, Nika Kabiri joins the show to the real drivers of consumer choice. Nika has spent 25+ studying decision-making, with 15 of those years in consumer insights. She has taught Decision Science at the University of Washington, and her expertise in decision-making has been featured in the Wall Street Journal, the Washington Post, Time, F…

1
Interview with Russ Ruffino, Founder & CEO of Clients on Demand 52:38

1M ago52:38

52:38

Interview with Russ Ruffino, Founder & CEO of Clients on Demand.By Jonathan Taylor

1
How to Persuade with Story-Driven Video Marketing 1:06:41

2M ago1:06:41

1:06:41

Interview with David Dutton.By Jonathan Taylor

1
Romancing The Stone: How J. Peterman Turned a Simple Catalogue into a $75 Million Dollar Company 1:05:21

2M ago1:05:21

1:05:21

On this episode, we'll discuss how to turn words into magic using the example of J. Peterman and others who've turned "ordinary stuff" into high-margin products.By Jonathan Taylor

1
Will A.I. Replace Me? We Talk with Matt Rouse, Author of "Will AI Take My Job" 1:15:05

2M ago1:15:05

1:15:05

Interview with Matt Rouse - Author of "Will AI Take My Job"By Jonathan Taylor

1
How Can AI Increase Conversion Rates? Interview with Matthew Stafford 1:12:25

3M ago1:12:25

1:12:25

Can AI Increase Conversion Rates? Interview with Matthew Stafford.By Jonathan Taylor

1
Discussing the Science of Likability: How to Win Friends, and Trigger Attraction 1:05:25

3M ago1:05:25

1:05:25

On this episode, we'll be discussing a book that is being hailed as the modern-day "How to Win Friends and Influence People". It's called "The Science of Likability".By Jonathan Taylor

1
We'll Discuss the Top Digital Marketing Trends for 2025 1:11:15

4M ago1:11:15

1:11:15

On this episode, we'll discuss the 2025 trends for AI, SEO, PPC, and content marketing. Plus, we'll cover the biggest reasons for online cart abandonment, and how to fix them.By Jonathan Taylor

1
The Wildest Santa Story You've Ever Heard, and Persuasion Stuff 1:08:00

4M ago1:08:00

1:08:00

On this episode, Sean will share one of the wildest Santa origin stories you've ever heard. We'll also cover some other marketing topics on this holiday flight of persuasion.By Jonathan Taylor

1
How to Be more Creative & Make Sales Suck Less - Interview with Dale Dupree of The Sales Rebellion 1:15:18

4M ago1:15:18

1:15:18

Interview with Dale Dupree of The Sales Rebellion.By Jonathan Taylor

1
How to Increase Know, Like and Trust in a Digital World 1:03:09

5M ago1:03:09

1:03:09

Interview with ChatBotMom, Mary Kathryn Johnson.By Jonathan Taylor

1
Thanksgiving Flight of Persuasion 45:29

5M ago45:29

45:29

On this Pre-Thanksgiving episode we cover a flight of marketing topics.By Jonathan Taylor

1
How To Write Killer Persuasive Sales Copy With AI 1:30:10

5M ago1:30:10

1:30:10

On this episode, David Garfinkle, Jason Parker, and Scott Zetland join us over a beverage to talk about using AI to write better, more persuasive sales copy.By Jonathan Taylor

1
B2B Influencer Marketing: How to Work With Creators to Generate Authentic and Effective Marketing 1:03:54

6M ago1:03:54

1:03:54

On this episode, we welcome Nick Bennet to the podcast. Nick is a long-time B2B marketer turned co-founder of TACK, where they help brands build authentic customer connections through people-first go-to-market strategies. After 15 years in the industry, he's seen how the creator economy can transform B2B marketing, and he's captured these insights …

1
The Psychology Playbook to Building a Loyal Tribe of Customers 1:15:14

6M ago1:15:14

1:15:14

On this episode, Mike & Rick Tielemans join the show. They are recently identical twins who’ve been in the direct response marketing game for 16 years. After shutting down their agency, they pivoted from trying to become “better marketers” to figuring out how to make their clients’ businesses “more marketable”. They spent years bouncing around chea…

1
Persuasion and Horror - Interview with Horror Fiction Author Mark Leslie 1:20:58

6M ago1:20:58

1:20:58

On this episode, we interview Horror Fiction writer Mark Leslie. Mark would be the first person to admit he's still afraid of the monster under his bed. That might be why most of his books explore the darker side. In addition to penning a series of true ghostly tales (that include SPOOKY SUDBURY, HAUNTED HOSPITALS and CREEPY CAPITAL), he has writte…