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The Best SEO Podcast delivers weekly, no-fluff insights on SEO, AI-powered marketing, and digital strategy from real-world experts. Hosted by veteran marketer and Fractional CMO Matt Bertram, this top-ranked show helps businesses grow smarter with practical tips, proven frameworks, and interviews with industry leaders. Whether you’re an agency pro, business owner, or marketing executive—tune in to stay ahead of the curve. Why Listen? With 500+ episodes and over 4 million downloads across 100 ...
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How does work culture shape human behavior and experience? How do humans create cultures? From uncomfortable truths to heart-to-heart conversations, Culture First uncovers what it really takes to build a better world of work. We all aspire to rise above the day-to-day commotion and bring more humanity into our work lives. Our host Damon Klotz is dedicated to understanding how we find meaning in our work and how to better the experience humans have within organizations. Join him as he explore ...
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The influencer marketing landscape has transformed dramatically, with Open Sponsorship evolving from a platform connecting pro athletes with brands to a tech-enabled agency helping businesses maximize content across all marketing channels. Athletes and influencers now provide exceptional ROI when their content is strategically amplified beyond soci…
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Jeff Greenfield of Provalytics joins us to reveal the challenges of modern marketing attribution and how AI-driven analytics can help marketers understand which efforts drive results. Marketers still struggle to identify which half of their ad budget is wasted The shift from brand to performance marketing has created an overemphasis on clicks, not …
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Bruce Clay, the father of SEO, discusses how AI is reshaping digital marketing while SEO remains foundational. SEO has evolved from simple keywords to expertise, experience, authoritativeness, and trustworthiness (E-E-A-T). Bruce's "siloing" method organizes content by topic to showcase subject expertise. Proper "link equity" distribution is crucia…
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In this engaging episode, we explore the transformative potential of artificial intelligence in the world of marketing. With John Munsell, a leading expert in implementing AI-first strategies, we dive deep into the essentials of integrating AI into business practices. • Importance of adopting an AI-first mindset • Strategies for implementing AI acr…
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Courageous conversations and addressing blind spots are key for leaders to overcome challenges and unlock potential. In this episode, Adrian Koehler highlights authentic communication, emotional intelligence, and marketing strategies. • The power of courageous conversations • Overcoming leadership blind spots • How the "law of deservingness" affect…
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Building a personal brand in today’s digital landscape hinges on authenticity and trust. The episode discusses the importance of combining personal interactions with strategic marketing efforts, addressing the role of AI in copywriting, and emphasizing the critical need for effective email strategies and sales funnels. • Personal branding as a uniq…
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This episode dives into the evolving world of internet marketing, emphasizing the critical role of podcasts and authentic storytelling in achieving success. Shaahin Cheyene shares invaluable insights on leveraging social proof, integrating various content strategies, and embracing trial and error in the fast-paced digital landscape. • Discussion on…
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Unlock the secrets of email marketing success with Jason Wright from Internationally Inspirely. Our episode dives into the vital role of email marketing in today's digital landscape, showing how it remains an essential tool for building connections and converting leads. We discuss misconceptions about email's effectiveness, strategies for authentic…
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Unlock business growth with insights from Jeff Holman, a business-focused attorney specializing in innovation and entrepreneurship. Explore the unique challenges startups face and how fractional legal teams can be a game-changer. Jeff shares strategies for managing intellectual property, tackling legal concerns, and combating unfair competition lik…
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In this episode of the Culture First podcast, host Damon Klotz speaks with Bob Sutton, an organizational psychologist, Stanford management professor, and New York Times best-selling author. They discuss the negative impacts of power differences within organizations, the concept of destructive and constructive friction, and the critical role of lead…
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The episode covers the evolution of internet marketing trends as we enter 2025, highlighting the integration of AI, and the significance of social media, community engagement, and privacy in advertising. Listeners are encouraged to adapt their strategies to stay competitive and leverage emerging opportunities. • Impact of AI on search and marketing…
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In this episode of the Culture First podcast, host Damon Klotz, along with co-hosts Fresia Jackson, Director of People Science at Culture Amp, and Justin Angsuwat, Chief People Officer at Culture Amp, delve into the trends shaping the future of work in 2025. They discuss the implications of AI on job roles, the evolving dynamics between employees a…
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Jonathan Baker from Punctuation joins me, Matt Bertram, to explore strategies for maximizing business value through strategic M&A and succession planning. Learn how to enhance profitability, strengthen market positioning, and reduce founder dependency to make your business more attractive for sale. For marketing service firms, we emphasize the bene…
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Unlock the secrets to dominating digital marketing with me, Matt Bertram! As we close the year, I’m sharing insights on the 7-11-4 rule to help you build an omnipresent digital presence. Celebrate with us as our podcast ranks in Buzzsprout’s top 10%, thanks to loyal listeners like Chris G-F. We’re evolving with plans to expand on platforms like You…
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Unlock the secrets of multi-channel marketing with RJ Schultz from Blip Billboards. Learn how to engage audiences across platforms and build trust using Google's 7-11-4 rule: seven hours of interaction, 11 touchpoints, and four platforms. Discover the power of long-form content like podcasts to foster relationships and brand loyalty. RJ shares insi…
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In this episode of the Culture First podcast, our host Damon Klotz invited Didier Elzinga, the CEO of Culture Amp, to step into the interview seat and speak with Esther Perel, a renowned psychotherapist and pioneering voice in understanding modern relationships and workplace dynamics. Together, Didier and Esther discuss the importance of relational…
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AI is transforming influencer marketing and content creation, with platforms like Corbett Drummey’s LTX Studio leading the way. Generative AI surpasses traditional stock content, offering unique images and videos while addressing challenges like copyright and job displacement. Embracing tools like ChatGPT is essential for navigating the evolving ma…
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Ever wondered how to speak "Google's love language"? In our latest episode, Shaunda Necole, creator of VegasRightNow.com, shares her journey from crafting passion-driven websites to mastering SEO. Learn how she transformed niche interests, from Las Vegas attractions to Southern soul food, into digital marketing success. Shaunda reveals SEO as an on…
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In this episode of the Culture First podcast, Damon Klotz interviews Dr. Marcus Collins, professor and best-selling author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Together, they discuss the profound impact of culture on brand and organizational success. They delve into the definitions and misconceptions …
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Unlock the secrets of trust and communication in the digital age with PR expert Justin Goldstein. Learn how cohesive brand messaging across channels breaks silos to enhance recruitment, public policy support, and sales. Justin emphasizes trust's critical role in marketing, advocating for clear communication and early collaboration between departmen…
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Ever wondered how press releases can transform your marketing strategy? Sit back as Mickie Kennedy from eReleases reveals his journey from creative writing to becoming a press release maestro. Mickie shares fascinating insights into the art of storytelling within press releases, emphasizing how a captivating narrative can win journalists over and b…
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In this episode of the Culture First podcast, Damon Klotz interviews Shane Battier. Shane is a two-time NBA champion and former player for the Miami Heat. He was recognized as a scholar-athlete at Duke University, earning accolades such as the National Player of the Year before being drafted sixth overall in the 2001 NBA Draft. Beyond basketball, B…
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E-commerce expert Carolyn Lowe joins us to delve into online selling, sharing insights from her pioneering days at Dell to her role as founder of an e-commerce agency. Carolyn discusses the digital transformation reshaping consumer behavior and explains why a strong e-commerce strategy is essential for modern businesses. She reveals key steps for i…
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Uncover the transformative power of trademarks in branding with Andrei Mincov, founder of Trademark Factory. Learn how owning a trademark can reduce CPC bid rates, protect your brand, and uphold authenticity in today’s crowded digital marketplace. This episode is packed with insights for digital marketers and business owners, highlighting why a str…
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In this episode of the Culture First podcast, Damon Klotz interviews Amy Gallo, an esteemed author and workplace expert. Damon and Amy have an in-depth discussion on conflict resolution, feedback, and workplace culture. Amy shares her experiences and professional insights, addressing the perils of 'artificial harmony', the importance of establishin…
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Unlock the secrets to mastering sales and marketing synergy in the digital landscape with insights from Mark LaCour. Learn how to blend marketing-qualified leads with sales-qualified leads to boost conversion rates and drive revenue growth. With 27 years in the oil and gas industry, Mark shares examples of how the personal touch in sales can make a…
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Unlock the secrets of transformative rebranding with Jim Heininger, the "rebrand man" from Rebranding Experts. A brand goes beyond a name and logo—it encompasses the entire customer experience. In this discussion, we explore when businesses should consider rebranding, the differences between B2B and direct-to-consumer strategies, and how to effecti…
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In this episode of the Culture First podcast, Damon Klotz interviews Vincent Stanley, Patagonia’s Director of Philosophy. They discuss Patagonia’s unconventional approach to business, emphasizing cultural confidence and the importance of storytelling in building a responsible company. Vincent shares insights on Patagonia's foundational values, deci…
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Unlock the secrets of aligning B2B sales and marketing with insights from Will Barron, founder of Salesman.com and host of the top B2B sales podcast. Will explores the challenges between sales and marketing, including miscommunication over marketing vs. sales-qualified leads, and offers actionable strategies for collaboration. Learn how to optimize…
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