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Dr. Marcus Collins on why culture is a cheat code for success

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Manage episode 453421358 series 2574246
Content provided by Culture Amp. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Culture Amp or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the Culture First podcast, Damon Klotz interviews Dr. Marcus Collins, professor and best-selling author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Together, they discuss the profound impact of culture on brand and organizational success. They delve into the definitions and misconceptions surrounding culture. They explore how brands like Patagonia and e.l.f. Beauty authentically maintain consistency between their external and internal cultures. They also touch upon how culture can be leveraged as a competitive advantage and the role of storytelling in creating authentic connections. A highlighted conversation stems from Collins' insights into pragmatic cultural transformation and maintaining authenticity within brands.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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79 episodes

Artwork
iconShare
 
Manage episode 453421358 series 2574246
Content provided by Culture Amp. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Culture Amp or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

In this episode of the Culture First podcast, Damon Klotz interviews Dr. Marcus Collins, professor and best-selling author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Together, they discuss the profound impact of culture on brand and organizational success. They delve into the definitions and misconceptions surrounding culture. They explore how brands like Patagonia and e.l.f. Beauty authentically maintain consistency between their external and internal cultures. They also touch upon how culture can be leveraged as a competitive advantage and the role of storytelling in creating authentic connections. A highlighted conversation stems from Collins' insights into pragmatic cultural transformation and maintaining authenticity within brands.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

  continue reading

79 episodes

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