Best Stephen Woessner Podcasts (2025)

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How to Sharpen Your ICP, with Ana Laskey 39:01

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4d ago39:01

39:01

Have you and your team started putting in the work to go narrow — made the commitment to niche down because that’s where the gold is? You’ve updated your positioning. Your message is feeling more dialed in than ever. And maybe you’ve even started saying “no” to wrong-fit clients. Awesome! But — your sales pipeline still feels a little unpredictable…

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Earning Back the Strategic Seat, with Mark Godfrey and Steve Evans 47:08

11d ago47:08

47:08

Before I introduce our guest experts for today’s episode, I want to zero in on a problem that’s been coming up more and more in conversations with agency leaders. It’s a pain that sounds like this: “We used to have a strategic seat at our client’s table. They trusted our advice. They valued our expertise. Pricing wasn’t an issue. We felt like a tru…

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How to Master the Prospect Experience, with Mark Duval 38:21

18d ago38:21

38:21

I’m excited to welcome our guest expert to this episode of Sell With Authority, Mark Duval. If this is your first introduction to Mark — he founded The Duval Partnership back in 2007 and brings over 25 years of client-direct biz dev experience to the table. Mark and his team specialize in helping agencies design and implement smart, strategic growt…

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Double Down on Leading With Authority in Uncertain Times, with Sara Hanlon 45:14

25d ago45:14

45:14

Before we hit record on today’s episode of Sell With Authority, my team and I went deep. We poured over research, we sifted through data, and we asked ourselves a simple question: What do agency leaders need most right now? Agency leaders who’ve done the hard work to niche down, to plant your flag, to be known for something — but your content still…

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How to Build Sales Confidence, with Erik Jensen and Hannah Roth 28:52

1M ago28:52

28:52

Welcome to the Sell With Authority podcast. I’m Erik Jensen, co-owner and Chief Strategy Officer here at Predictive ROI. If you’ve been a longtime listener, you might be wondering, where’s Stephen’s voice? Don’t worry, there hasn’t been a coup. This isn’t a mutiny. Stephen’s daughter is graduating, and we lovingly kicked him off the mic for the nex…

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How to Close the Consistency Gap, with Erik Jensen and Hannah Roth 31:09

1M ago31:09

31:09

Welcome to Sell With Authority. I’m Erik Jensen, Co-Owner and Chief Strategy Officer here at Predictive ROI — and yes, you are in the right place. If you’ve been a long-time listener, you’re probably thinking, wait a second, where is Stephen’s smooth, signature intro? I’m stepping in because Stephen is celebrating his daughter’s graduation. We lovi…

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Escape the Everything Agency Trap, with Hannah Roth and Erik Jensen 36:10

2M ago36:10

36:10

Welcome to the Sell With Authority podcast. If you’ve been with us for a while, you’re probably expecting to hear Stephen’s voice kicking things off. But we’ve temporarily booted him off the mic — for a very good reason. His daughter is about to graduate, and we wanted to make sure he could soak up every moment with his family. I’m Hannah Roth, Dir…

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How to Break Free from the Referral Trap, with Hannah Roth and Erik Jensen 40:07

2M ago40:07

40:07

Welcome to Sell With Authority! I’m Hannah Roth, Director of Strategy and resident mad scientist here at Predictive ROI. And before you double-check your podcast app — yes, you are in the right place. If you’ve been a longtime listener, you’re probably used to hearing Stephen kick things off. But today, I’ve hijacked the mic for a good reason. Step…

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How to Be the Favorite Meeting of the Month, with Natalie Henley 40:41

2M ago40:41

40:41

I’m super excited to welcome our guest expert today, Natalie Henley. If this is your first introduction to Natalie — she’s the CEO and Owner of Volume 9 Digital. She’s also a sharp speaker, trainer, and consultant. But more importantly — Natalie is right in the thick of it. She’s not just running the agency — she’s leading ops and sitting in the st…

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Sharing Your Process Wins More Business, with Laurie Mikes 41:15

2M ago41:15

41:15

I am beyond over the moon excited to have our very special guest expert on this episode of Sell With Authority, Laurie Mikes. Laurie is the Chief Operating Officer of the Second Wind Agency Network, where she oversees daily operations and works closely with Second Wind’s member agencies. That gives her an incredible pulse on the industry — she trul…

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Fix What’s Broken to Close More, with Tim Kilroy 41:45

2M ago41:45

41:45

I’m excited to welcome our guest expert to the podcast today, Tim Kilroy. If this is your first time being introduced to Tim — he’s the Founder of Build Your Agency Better, where he helps agencies fix what’s broken and grow the right way. He’s been in the trenches, he’s led from the front — and he knows his stuff when it comes to agency growth. I i…

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A Data-Driven Approach to Smarter Biz Dev, with Erik Jensen 51:06

3M ago51:06

51:06

Now — more than ever — it’s time to double down on nurturing your leads with excellence, so you can sell more of what you do. Back in Episode 131 of the podcast my business partner and Predictive’s Chief Strategy Officer, Erik Jensen, dropped some serious wisdom about how uncertainty kills sales. He laid out how showing up consistently — for your a…

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Strategic Engagement: Your Path to Yes, with Jamie Shibley 43:53

3M ago43:53

43:53

Before I introduce you to our special guest expert today, I want to take a moment to share some context I think will tee up today’s topic — and why we wanted to have this conversation. Right now, 70% of business leaders rank “showing care” as a top priority — but many of them struggle with how to express “care” effectively. If you’re looking for st…

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How to Align and Prescribe, with Hannah Roth 46:46

3M ago46:46

46:46

Before I introduce you to today’s guest, I want to take a quick moment to share a recap from our recent 2-day Intensive that we hosted for Predictive clients and guests on March 19th and 20th. If you’re not familiar with our Intensives, three times a year — March, July, and November — we bring our Predictive clients together on Zoom for what we cal…

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How to Unlock Your Voice, with Dia Bondi 50:04

3M ago50:04

50:04

I’m over the moon excited for today’s conversation because we have a special encore guest joining us — the absolutely brilliant Dia Bondi. If you’re meeting Dia for the first time, here’s what you need to know — she works with senior leaders, founders, and ambitious professionals to help them find their voice and lead with it. She’s helped her clie…

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Onboarding with Excellence, with Taylor McMaster 36:02

4M ago36:02

36:02

I am thrilled to introduce my guest expert for this episode of Sell With Authority, Taylor McMaster. She is the Founder and CEO of DOT & Company, where they specialize in helping agencies take exceptional care of their clients so agency owners can stay focused on what truly moves the needle — like growing the shop. Taylor is an expert in account ma…

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How Your Agency Can Stay Ahead, with John Heenan 41:00

4M ago41:00

41:00

If you’ve been here before, you know at Predictive we’re all about helping agency owners sell more of what they do for a higher fee. That’s why I’m super excited for today’s conversation — because I have the privilege of introducing you to our guest expert, John Heenan. If this is your first time meeting John — he’s an agency new business expert wh…

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How to Avoid Profitability Traps, with Marcel Petitpas 48:40

4M ago48:40

48:40

I am over the moon excited to have today’s brilliant guest expert returning to this episode of Sell With Authority. If you’re meeting Marcel Petitpas for the first time — he was my guest generously sharing his wisdom in episodes 95 and 111 of the SWA podcast. He’s off the charts awesome! If you don’t already know Marcel, he’s the CEO and Co-Founder…

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How to Align Biz Dev and Agency Ops, with Karl Sakas 39:06

4M ago39:06

39:06

I am super thrilled to welcome back today’s encore guest, Karl Sakas. If this is your first time meeting Karl, he was the brilliant guest expert back in Episode 79 of Sell With Authority, where we dug into his expertise on helping agencies work less and earn more. In that episode, Karl and I broke down three key pieces of the biz dev process — nich…

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The Power of Three Framework, with Scott Ramey 44:17

5M ago44:17

44:17

Here at Predictive, we’re all about sharing the strategies and frameworks that help agency owners sell more of what you do — with confidence and authority. That’s why I’m thrilled to welcome our guest expert, Scott Ramey, to this episode of Sell With Authority. Scott is a sales expert with 30 years in the trenches, and former Fortune 500 C-suite ex…

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How to Deliver Transformative Outcomes in 2025, with Mandi Ellefson 37:30

5M ago37:30

37:30

I am thrilled to have today’s guest expert, Mandi Ellefson, joining this episode of Sell With Authority. Mandi is the creator of the Scale to Freedom Growth Model and helps agency owners refine their offers and attract premium clients willing to pay higher fees. And she does it fast — within 90 days. At Hands-Off CEO a large part of Mandi’s work is…

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How to Elevate Your Leadership Playbook, with Brett Gilliland 46:53

5M ago46:53

46:53

I am super excited about the conversation with my special guest joining this episode of Sell with Authority, Brett Gilliland. Co-Founder and CEO of Elite Entrepreneurs, Brett and his team teach “The Proven Leadership System” to help 7-figure businesses scale to $10 million and beyond. Before founding Elite Entrepreneurs, Brett spent 10 years helpin…

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How to Shake the Trees, with Hannah Roth 39:36

5M ago39:36

39:36

Before I introduce today’s guest expert, I have an exciting update to share about our upcoming 2-Day Intensive on Wednesday and Thursday, March 19th and 20th on Zoom. During each Intensive, we bring our clients together for an exclusive event where we slice apart Predictive’s best strategies for helping agencies sell more of what they do. We break …

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How to Build a Sales Process that Drives Growth, with Jason Swenk 43:51

5M ago43:51

43:51

My Predictive team and I are here to help make 2025 the year you CRUSH your goals — and elevate your agency to new heights. In this episode of Sell With Authority, we’re diving into a topic that’s essential for scaling your business development efforts. If you’re carrying the full weight of biz dev on your shoulders — it’s time to change that. At P…

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How to Master the Perfect Ask, with Dia Bondi 45:50

6M ago45:50

45:50

I am beyond thrilled to welcome our special guest expert to this episode of Sell With Authority, Dia Bondi. If you haven’t had the pleasure of meeting Dia yet — let me tell you — you’re in for a treat. Dia works with senior leaders, founders, and ambitious professionals to help them find their voice — and lead with it. Her work has secured hundreds…

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F.O.C.U.S. for Success in 2025, with Stephen Woessner 28:30

6M ago28:30

28:30

Today we’re kicking off 2025 with a special solocast of Sell With Authority designed just for you — agency owners striving to elevate your business and maximize your revenue. In this episode, I share an inspiring story that’s all about grit, perseverance, and relentless focus. It’s the incredible journey of Sylvester Stallone — yes, the legendary R…

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How to Measure the Metrics that Matter, with Susan Baier 51:40

7M ago51:40

51:40

I am super excited about this very special episode of Sell with Authority — because we’ve got something extra special for you. We invited Susan Baier — the Founder and CEO of Audience Audit and our brilliant research partner here at Predictive ROI — back for a rock-solid encore interview. When we go into the field to uncover the golden nuggets of i…

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How to Boost Your Pricing Confidence, with Casey Brown 47:45

7M ago47:45

47:45

This episode of Sell With Authority just might make you rethink everything you know about pricing. For today’s show, we invited Casey Brown to join us. She’s the Founder of Boost Pricing and proudly calls herself a “Pricing Geek.” Casey was also one of the phenomenal keynote speakers at this year’s Build a Better Agency Summit. Hannah Roth and I we…

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How to Simultaneously Teach and Sell, with Stephen Woessner 42:04

7M ago42:04

42:04

For over 30 years, I’ve worked in the trenches of agency new business strategy, working alongside and consulting with hundreds of agencies, business coaches, and consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, and fill their sales pipeline with a steady stream of right-fit clients…

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How to Steer Your Agency into a Niche, with Katy Doss 57:10

8M ago57:10

57:10

I’m thrilled about welcoming today’s guest expert to join us on this episode of Sell With Authority, Katy Doss. Katy is the Founder and CEO of Script Marketing and Here Molly Girl. She owns and leads not one — but TWO agencies! Let me set the stage for why we thought this conversation would be so valuable. Katy took a bold, creative leap when steer…

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How to Create a Successful Buyer’s Journey, with Sara Hanlon 47:33

8M ago47:33

47:33

I’m excited to welcome our guest expert to this episode of Sell With Authority, Sara Hanlon. Sara is the President and Co-Founder of Peer Sales Agency, a B2B marketing agency that’s all about driving sales. If you’re meeting Sara for the first time, let me tell you — she’s not only super smart when it comes to B2B sales strategy, but she’s also cre…

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Rethinking SEO in a Value-Driven World, with Michael Ter Mors 37:28

8M ago37:28

37:28

This episode of Sell With Authority is all about demystifying that big, elusive buzzword we hear tossed around so often in marketing and sales — SEO. Depending on your agency’s focus, some of your clients and prospects might be total SEO aficionados, while others see it as a bit of a black box. And if we’re being honest — even those of us in the in…

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Leveraging Your CRM to Deliver ROI, with Jason Kramer 46:55

8M ago46:55

46:55

I’m excited for today’s episode of Sell With Authority because we have an incredible guest expert joining us — Jason Kramer. If you haven’t met Jason, he’s the Founder and CEO of Cultivize, a consulting firm that helps businesses select, onboard, and implement a CRM — and then — put a lead nurturing and sales process in place so those tools deliver…

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How to Balance Personalization and Scale, with Dan Englander 41:53

9M ago41:53

41:53

I’m thrilled to have Dan Englander as our guest expert on this episode of Sell With Authority. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies. He’s also the host of The Digital Agency Growth Podcast and the author of “Relationship Sales at Scale.” Dan’s book perfectly captures one of the biggest ch…

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Future-Proof Your Agency with SYSTEMology, with David Jenyns 40:19

9M ago40:19

40:19

I am super excited about today’s episode of Sell With Authority because we have a returning guest expert sharing his smarts — and if you’ve met him before, you already know how much value he brings. David Jenyns is the brains behind SYSTEMology, and a master at helping agencies implement operational systems that elevate their game. If this is your …

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How to Master Strategic Automation, with Clate Mask 46:17

9M ago46:17

46:17

In this episode of Sell with Authority, we tackle one of the biggest challenges agency owners face — the constant cycle of feast and famine in business development. If you’ve been in the game for a while, you know exactly what I mean. One minute, you’ve landed several new clients, and everything’s humming along. The team is busy, cash flow looks gr…

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Why Uncertainty Kills Sales, with Erik Jensen 41:11

9M ago41:11

41:11

Before I tell you about today’s expert on this episode of Sell With Authority, here’s an update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th and 7th. We’d love for you to join us as our free guest if you haven’t RSVP’d yet! During these Zoom sessions, we’ll break down Predictive’s top strategies for helping agencie…

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How to Nurture Leads with Excellence, with Hannah Roth 40:44

9M ago40:44

40:44

Before I tell you about today’s episode of Sell With Authority, I want to share a quick update on our upcoming 2-day Intensive happening Wednesday and Thursday, November 6th & 7th, on Zoom. We’d love for you to join us as our free guest if you haven’t already RSVP’d! During these sessions, we slice apart Predictive’s best strategies for helping age…

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How to Build a Content Blueprint, with Lisa Evano 30:54

10M ago30:54

30:54

This episode of Sell With Authority is packed with insights around a BIG topic — building a methodology that will not only earn — but keep your agency in that coveted strategic seat at your client’s table. But — building a methodology is just the first step. Once you have it, you’ve got to talk about it, and you’ve got to build a content strategy a…

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Strategic Inspiration for Innovation and Vision, with Lori Jones 51:00

10M ago51:00

51:00

For this episode of Sell With Authority, we have a special treat for you — we’re taking a big twist. We’re celebrating a significant milestone — episode 500 of StrategyCast, hosted by the brilliant Lori Jones. Lori is a seasoned marketing executive with a proven track record in strategic communications. Her expertise spans innovation, disruption, a…

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How to Nurture Leads with Excellence, with Stephen Woessner 37:11

10M ago37:11

37:11

Welcome to the Sell with Authority Podcast – I’m Stephen Woessner, CEO of Predictive ROI. If we happen to be meeting for the first time — Predictive ROI helps agency owners and their teams sell more of what they do…typically for a higher fee. We do that by helping our clients build an authority position in the niche they’ve decided to serve — and t…

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How to Price Creatively, with Blair Enns 41:21

10M ago41:21

41:21

For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy. Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest bo…

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SWA ConduitDigitalFiresideChatwithHannahRothandErikJensen V02 42:24

11M ago42:24

42:24

For this episode of Sell With Authority, we’ve got something really special lined up for you — something we’ve never done before. We’re calling it a “Fireside Chat.” It’s a more laid-back, informal conversation, but packed with expert insights on a crucial topic for your agency’s success — strategic partnerships. Also in the category of things we’v…

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No Friction Lead Generation, with Stephen Woessner 45:56

11M ago45:56

45:56

Today’s episode of the podcast is a solocast so that you and I could take a strategy from last week’s episode and explore it with more depth. Last week — you may recall — I shared that one of the strategies that we taught during our July Intensive was what we call “No Friction Lead Generation.” When you have built up enough trust, respect, and auth…

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Debrief and takeaways from the July Intensive, with Stephen Woessner 46:57

11M ago46:57

46:57

Last week (July 30th and 31st) — my Predictive team and I hosted our latest “2-day Intensive.” Every March, July, and November — we get our Predictive clients together for an “Intensive” where we peel back the curtain and share the results of the most recent experiment in the Lab, the actual results, and how to install it into their agencies. We pr…

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How to Use Strategic Lenses for Niching Down, with Hannah Roth 49:26

11M ago49:26

49:26

I am thrilled about this episode of Sell With Authority because it is super fun — and ridiculously helpful! Hannah Roth, our mad scientist and strategist at Predictive, is back for another episode to debunk the myth that niching down is just about picking an industry. Hannah has been diving into the latest Agency Edge research report. We walk throu…

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How to select the right CRM for your agency, with Erik Jensen 43:50

12M ago43:50

43:50

This episode is going to be one of those episodes where you ask yourself… “What in the world was that!?! – because that was ridiculously fun and super helpful!” My guest expert today is Erik Jensen. In case you’re meeting Erik for the first time — he’s my business partner here at Predictive ROI, and we’ve worked alongside each other for well over a…

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How to Design Your Digital Marketing Success Plan, with Corey Morris 37:42

12M ago37:42

37:42

My guest on this episode of Sell With Authority has spent nearly 20 years working in strategic and leadership roles focused on growing national and local client brands with award-winning, ROI-generating digital strategies. Corey Morris, President and CEO of Voltage returns for an encore interview. Corey recently released his new book, The Digital M…

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The Sales Crucible and How to Build One, with Stephen Woessner 42:17

12M ago42:17

42:17

For this episode of Sell With Authority — I break down a sales strategy that we’ve used here at Predictive for nearly a decade — but not until recently — did we build a framework around it. We call it the “Sales Crucible” — and I will tell you — whenever we have a new service line to begin selling here at Predictive – I design what we call a “Sales…

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Skeptical thought leadership will work for you?, with Stephen Woessner 39:14

1y ago39:14

39:14

For this episode of Sell With Authority, we’re shaking things up a bit. Instead of our usual format — I’ve got something special in store for you. Why this twist, you might wonder? There are a few reasons I’m excited to share with you. But before we dive in — have you heard about our upcoming July Intensive? Three times a year — we get our Predicti…