Artwork

How to Price Creatively, with Blair Enns

Sell With Authority

published

Play Playing
iconShare
 
MP3•Episode home
Manage episode 436611798 series 3296097
Content provided by Stephen Woessner and Predictive ROI. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stephen Woessner and Predictive ROI or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

For this episode of Sell With Authority we are doubling down on value-based pricing to help you future-proof your agency. Our guest expert is a true authority when it comes to pricing and sales strategy.

Blair Enns, the CEO of Win Without Pitching and the author of the widely acclaimed Win Without Pitching Manifesto joins the podcast. His latest book, Pricing Creativity: A Guide to Profit Beyond the Billable Hour, is a must-read for anyone looking to get a handle on pricing in their business.

I was inspired by one of his articles on quantifying the value of pricing. Specifically, the part about ‘the elephant in the room’ when it comes to pricing really hit home — because we’ve all been there. The uncertainty pricing brings to agency owners is a challenge we just can’t ignore.

So, I knew we had to bring Blair on the show to dive into this topic and help us all navigate the complexities of pricing with confidence. And to make this conversation even richer, also joining is our very own Mad Scientist and Strategist, Hannah Roth. Hannah works tirelessly in the trenches with our clients, helping them fill their sales pipelines with right-fit clients so they can sell more of what they do best.

If you’re an agency owner struggling with pricing, this episode will give you the framework and confidence you need to untether from time-based billing.

What you will learn in this episode:
  • How to shift from selling inputs and outputs to focusing on value creation for right-fit clients
  • Why mastering the value conversation can radically transform your agency’s profitability
  • Blair’s simple – yet powerful – four-step framework for implementing value-based pricing
  • How to view your client portfolio as an investment portfolio to tailor pricing strategies
  • The pitfalls to avoid when transitioning away from traditional pricing models

Resources:

Additional Resources:

…   continue reading

100 episodes

#Entrepreneur #Business #Marketing #Stephen Woessner #Predictive ROI #Digital Marketing