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Welcome to eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection. I’m Steve Hutt, your experienced guide and host, here to help you unlock real, sustainable growth for your Shopify store by blending the best of automation with the power of authentic customer relationships. Since 2016, eCommerce Fastlane has been the weekly pit-stop for ambitious DTC founders and marketers. With over 1.5 million downloads and 400+ episodes, this show is your trusted resource ...
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Fastlane Soundbites delivers quick, engaging audio overviews of the latest Shopify, ecommerce, and marketing insights from the eCommerce Fastlane blog. In each episode, our hosts break down key concepts, strategies, and trends, offering you bite-sized knowledge to fuel your online business growth. Whether you're a seasoned pro or just starting out, these audio summaries provide valuable takeaways in a fraction of the time. Tune in for rapid-fire discussions on cutting-edge topics, expert ana ...
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TigerBelly

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A no-holds-barred arena for half truths, social no-nos, and animal behavior-featuring comedian Bobby Lee and his best friend Khalyla. Every Wednesday.
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In a compute world dominated by Nvidia, hyperscalers are looking to build out their own semiconductor infrastructure capable of training and inference workloads at scale. We chat to AWS product manager Gadi Hutt about his company's approach, based on its 2016 Annapurna Labs acquisition. We talk about Trainium and Inferentia, how the company balance…
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Comedian Jessica Kirson stop by the studio! Stop putting off those doctors appointments and go to www.zocdoc.com/belly to find and instantly book a top-rated doctor today. Start paying rent through Bilt and take advantage of your Neighborhood Benefits™ by going to www.joinbilt.com/belly DraftKings Casino: Just sign up with code TIGERBELLY and wager…
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Are you feeling like your Shopify brand could be doing more—maybe you’re struggling to connect the dots between your channels, or you know you’re not getting the most out of your existing customers? You’re not alone. So many brands sense there’s untapped growth, but with commerce evolving so quickly, it’s tough to know what to prioritize or how to …
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In this episode, we talk to Cathy Kunkel, energy consultant at the Institute for Energy Economics and Financial Analysis, about a recent report she authored on the increased buildout of gas power plants and pipelines in the Southeast US, driven by the projected growth of data center load.
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Are you frustrated by unpredictable ROAS and rising Facebook ad costs that make scaling your Shopify brand feel impossible? You’re definitely not alone. Many brands see their first customer acquisition barely break even—or even lose money—forcing them to rely on retention just to stay afloat. In this episode, I’m joined by Manel Gomez, CEO and foun…
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Tim Dillon finally makes it to the studio and makes a reservation at the top-rated restaurant Shin Chon Son. We chat Crazy Rich Asians, Yogurtland, first kiss, incel movies, alien feet, spicy chili wonton soup, Joker 2. PrizePicks: Download the app today and use code BELLY to get $50 instantly after you play your first $5 lineup!” Visit www.blueche…
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Are conflicting data points between Shopify and Google Analytics 4 (GA4) undermining your marketing decisions? You’re not alone—and it’s likely costing your business more than you realize. Many Shopify brands struggle to establish a reliable source of truth for their marketing performance, leading to wasted ad spend, inaccurate reporting, and misse…
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Actor Ben Schwartz (Sonic, Parks & Rec) stops by the studio & Jamie fangirls. Go to www.helixsleep.com/belly Spring Savings Event April 1, 2025 → April 30, 2025 20% Off Sitewide Draftkings -- Just sign up with code TIGERBELLY and wager a minimum of five dollars to receive FIVE HUNDRED CASINO SPINS ON A FEATURED GAME. Cancel your unwanted subscripti…
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The start campus data center project has big dreams, aiming to build a 1.2GW data center campus in Sines, Portugal. While things have progressed on the campus, its entanglement in the corruption probe that saw the Prime Minister resign and led to the arrest of several of Start’s executives including then CEO Afonso Salema caused some hiccups. With …
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Comedian Jiaoying Summers makes her 3rd appearance and Andrea Jin rises. We chat poop particles, green cards, "significant other", stolen beanies, & double China. Start earning points on rent you’re already paying by going to www.joinbilt.com/belly. That’s www.joinbilt.com/belly Make sure to use our URL so they know we sent you: www.joinbilt.com/be…
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You’re not alone. Many e-commerce brands are feeling the "margin crunch" as shipping costs skyrocket. Carrier rate hikes, hidden surcharges, and complex contracts can feel like unavoidable profit killers, making it harder to stay competitive and profitable. Today, we’re talking with Michael Moriarty, a strategic partner at Schooley Mitchell, an ind…
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Bob The Drag Queen stops by learns about Bobby's lonely man in the desert. We chat Choo choo eyes, Korean alphabet, Harriett Tubman, Morse code soaking, Asian superheroes. Stop putting off those doctors appointments and go to www.zocdoc.com/belly to find and instantly book a top-rated doctor today. Just sign up with code TIGERBELLY and wager a mini…
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Struggling to Find Marketing Channels That Deliver? Drowning in Rising Ad Costs? There's a Better Way. You're not alone. Many e-commerce brands are feeling the squeeze of rising ad costs and cutthroat competition. Finding profitable ways to reach new customers is getting tougher. Today, we're talking with Michael Cole, the Senior Vice President of …
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In this episode, we talk to Julian Hennessy, projects director at Telehouse Europe, about the company’s most recent project in the London Docklands area. The Telehouse South facility was entirely retrofitted with a mission to strive for better sustainability. Julian explains the challenges and the benefits of retrofitting in the London data center …
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Bert Kreischer makes his 6th appearance and Bobby sings a song. Visit www.bluechew.com or more details and important safety information, and we thank BlueChew for sponsoring the podcast. Ladies and Gentlemen, legendary comedy icon, Bill Burr is now streaming on Hulu with his new Hularious stand-up special, Bill Burr: Drop Dead Years. Head to www.tu…
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Comedian Mo Amer joins us and Bobby pitches a new sitcom. We chat $250 jacket, Chinese wings, nose holes, Ramadan, editing points, and "Sheets & Giggles" More Ramsey Badawi here PrizePicks: Download the app today and use code BELLY to get $50 instantly after you play your first $5 lineup!” https://prizepicks.onelink.me/LME0/BELLY Start earning poin…
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Are your Facebook and Google ad costs skyrocketing? Feeling like you’re throwing money into a black box with minimal returns? You’re not alone. Today, we’re diving into the trenches of paid advertising with Sam Piliero, the Founder and CEO of The Moonlighters a specialized media buying agency laser-focused on helping Shopify brands conquer Facebook…
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Carrie Goetz is the definition of an industry veteran. With decades of experience, she now works as a “fractional CTO” via her StrategITcom company, but over the years she has done a lot of outreach work to bring in new faces to the sector, not to mention the several books she has written. Tune in to hear about Goetz’ career so far, and her perspec…
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Are your email marketing efforts falling flat? Struggling to create engaging campaigns that actually convert? What if there was a way to make your emails stand out—without spending hours coding or designing? In this episode of eCommerce Fastlane, we welcome Dmytro Kudrenko, the founder and CEO of Stripo, an innovative email design platform helping …
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Comedian Big Jay Oakerson stops by the studio. More Shapel Lacey HERE That’s www.hims.com/belly for your personalized hair loss treatment options. The new gold standard is here with Robinhood Gold. To receive your 3% boost on annual IRA contributions, sign up at www.robinhood.com/gold That’s www.helixsleep.com/belly…
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Are you a Shopify store owner struggling to get noticed in a crowded marketplace? Tired of throwing money at ads with unpredictable results? Have you ever wondered how to get featured in top-tier publications like The New York Times or Vogue without breaking the bank on a costly PR agency? In this episode of eCommerce Fastlane, we welcome Gloria Ch…
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US scientific research institutions are under attack. DOGE-led cuts to National Science Foundation funding, caps on indirect research costs, firings at the National Institutes of Health, layoffs at the Department of Energy, and more will profoundly weaken the US' scientific standing. But what does this mean for the country, for companies, and for t…
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Are you a Shopify store owner struggling to find the right marketing agency? Have you been burned by agencies that overpromise and underdeliver? Are you lost in a sea of marketing options, unsure where to turn for expert guidance? In this episode of eCommerce Fastlane, we welcome Behdad Jamshidi (aka “Bee”), founder of CJAM Marketing, to shed light…
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Comedian Joe Gatto stops by and Bobby donates 10k for a plaque. We chat Tynawese, Asian encounters, Gatto pups, black rain frogs, Mexican cows, and Bobby's boss. For more Comedian Jason Cheny click here! Make life easier by getting harder and discover your options at www.bluechew.com! And we’ve got a special deal for our listeners: Try your first m…
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Are you tired of juggling disconnected tools and struggling to gain a complete view of your B2C customers? Do you want to power a new era of growth with smarter customer relationships? In this episode of eCommerce Fastlane, we welcome back Jake Cohen, VP at Klaviyo, to unveil their latest innovation: Klaviyo B2C CRM, the only customer relationship …
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From visionary bets in Yahoo, Alibaba, and Arm, to disastrous gambles on WeWork and Vision Funds, SoftBank's Masayoshi Son has defied both logic and expectations. Self-styled as a modern Genghis Khan, the once richest man in the world has rolled the dice yet again, plowing money into OpenAI and Stargate. What can we learn from his past? We talk to …
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Steve Aoki joins us in the studio and brings gifts for Bobby. We chat Jiro's sushi, intense Warzone, Jules caked, Vegas-living, Bennihanna, & Jamie's gift to Steve. Stop putting off those doctors appointments and go to www.zocdoc.com/belly to find and instantly book a top-rated doctor today. Start earning points on rent you’re already paying by goi…
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Are anonymous website visitors slipping through your fingers, taking potential revenue with them? Most Shopify stores convert only a small fraction of their traffic, leaving a significant amount of opportunity untapped. In this episode of eCommerce Fastlane, we speak with Francesco Gatti, Co-founder and CEO of OpenSend, about a platform that helps …
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Welcome to eCommerce Fastlane. Today, my guest is Austin Reece, Head of Product Marketing and Revenue Enablement at Gladly. In this episode, we dive deep into how AI-powered customer service is transforming the way brands engage with their customers—before, during, and after a sale. Brands like Nordstrom, Warby Parker, Crate & Barrel, and Rothy’s a…
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Comedians Ari Shaffir & Adrienne Iapalucci join us. We chat Asian sameness, Maya Angelou quotes, dried squid, being free, Helen Keller bit, and 5-dollar pancake smells. Get 5 dollars off your next order at www.magicspoon.com/belly. Or look for Magic Spoon on Amazon or in your nearest grocery store. That’s www.magicspoon.com/belly for five dollars o…
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