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The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
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Real Time Conversational Commerce: How Brands Are Using AI To Power Real Time Conversations With Customers
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection
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Welcome back to eCommerce Fastlane! Today, we’re spotlighting a marketing channel that’s quietly dominating Europe, Australia, and beyond—but is still underused in North America: WhatsApp marketing.
While most Shopify brands are stuck battling expensive Facebook ads and crowded email inboxes, a new frontier is emerging that offers 80–90% open rates and instant, conversational engagement.
To break down this opportunity, I’m joined by Jeremy Horowitz, CEO of CocoAI. Jeremy’s background in private equity, Shopify app acquisitions, and international DTC growth gives him a unique vantage point on why WhatsApp is poised to become the next big wave for Shopify merchants—especially as brands look to expand internationally and leverage AI-powered automation.
If you’re ready to move beyond traditional channels and tap into a high-value, conversational approach to commerce, this episode is your playbook for getting started.
Check out his YouTube channel here for more strategies!
Reach out to us! We welcome questions and comments about this episode. Connect with us here or through our socials — your feedback is always welcome.
For more ecommerce, marketing, and growth strategies, check out the eCommerce Fastlane Insights Blog.
406 episodes
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