Best Stravito Podcasts (2025)

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Becoming a Co-Pilot to the Business with Nick Graham, Founder of Vertemis 49:59

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12d ago49:59

49:59

What if the voice of the customer mindset is holding you back? In this episode, Nick Graham, Founder of Vertemis, and former senior insights leader at companies like PepsiCo and Mondelēz, draws on his 20+ years of experience turning insights into business impact. He breaks down why research often fails to land and what shifts you can make to more e…

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Seeing the Faces Behind the Figures with Lisa Payne, Global Director of UX Research at Condé Nast 34:28

26d ago34:28

34:28

The most valuable research doesn’t always come from large sample sizes, but from the ability to surface patterns, stories, and moments of clarity. In this episode, Lisa Payne, Global Director of UX Research at Condé Nast, explores how qualitative insights, often overlooked or undervalued, can serve as a critical driver of strategic clarity. She sha…

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The Business Case for Sonic Branding with George Holliday & Luke Moseley, Founders of Hear Me Out 43:42

1M ago43:42

43:42

Sound hits the brain faster than sight. Yet most brands focus almost exclusively on their visual identity, neglecting their sonic identity and all its growth potential. In this episode, we are joined by George Holliday and Luke Moseley, founders of Hear Me Out. Together, they explore why sound is one of the most overlooked (and powerful) tools in b…

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Why the Real Work Begins After the Research Ends with Matt Roberts, VP Business Intelligence at Formula E 34:25

2M ago34:25

34:25

How much of your time goes into doing the research, and how much into communicating it? If driving impact is the goal, the communication side might deserve more of the spotlight. In this episode, Matt Roberts, VP of Business Intelligence at Formula E, shares lessons from 25 years of leading insights at organizations like Formula 1, Sky Sports, and …

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Q1 Special: The Newsroom Mindset with Grant Feller, Founder at EveryRung 40:56

2M ago40:56

40:56

People remember stories. They share stories. They act on stories. But no one remembers 120 slides of data. In this special unscripted episode, journalist-turned-consultant and Founder at EveryRung, Grant Feller joins Ross to explore how insights teams can adopt a newsroom mindset, build narratives that stick, and make their work not just memorable,…

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How AI-Powered Research is Changing Consumer Insights with Alfred Wahlforss, CEO & Co-founder at Listen Labs 27:29

3M ago27:29

27:29

AI is transforming how insights are gathered and applied, allowing researchers to scale qualitative research, detect fraud, and deliver high-impact findings faster than ever. But what does this mean for the future of insight professionals? In this episode, Alfred Wahlforss, CEO & Co-founder at Listen Labs, explores how AI-powered qualitative resear…

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Why Context Matters More Than Data with Will Osborn, Service and Org Design Director & Head of Service Design at frog 29:14

3M ago29:14

29:14

Insights are only as powerful as the action they inspire. In this episode, we are joined by Will Osborn, Service and Org Design Director & Head of Service Design at frog, part of Capgemini Invent, as he discusses why insights fail and what the industry needs to do differently. Will shares candid takes on blind spots in insights, why context is more…

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Why Triple-Win Thinking Will Define the Future of Insights with Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz 30:24

4M ago30:24

30:24

Insights are no longer just about analyzing data and observations in isolation; they need to be framed within a broader narrative that aligns sales, marketing, and other stakeholders with a truly shared strategic agenda. In this episode, Cristina Marinucci, Global VP, Growth & Omni Commercial Insights at Mondelēz International, explains why it’s es…

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Turning Uncertainty into Strategy with Jennifer Brace, Chief Futurist at Ford Motor Company 28:06

4M ago28:06

28:06

The future may be uncertain, but your business strategy doesn’t have to be. The secret? Stop predicting and start preparing. In this episode, Jennifer Brace, Chief Futurist at Ford Motor Company, challenges the way insight professionals think about data, foresights, and the future. She explains the importance of broadening the scope of long-term pl…

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Introducing the Insighter’s Club Podcast 1:41

5M ago1:41

1:41

Welcome to the Insighter’s Club. In this new chapter of the Consumer Insights Podcast, we’ll be digging even deeper into the big questions on the minds of insights leaders today. Join host Ross Dempsey as he speaks with a wide range of leaders, innovators and disruptors from across the insights space. Tune in for a sneak peek of what’s ahead, and b…

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2024 Year in Review 44:41

6M ago44:41

44:41

In this special episode, Thor is joined by Ross Dempsey, Director of Insight Engagement Services at Stravito and former head of Burberry’s award-winning insights engagement program. They explore the year’s standout themes, tapping into the lessons that shaped 2024, as well as the priorities insights professionals need to focus on for the year to co…

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Multi-Dimensional Insights with Maryellen Mantyla, Consumer Insights Manager at Eastman 33:19

6M ago33:19

33:19

It’s well-known that insights can offer companies competitive advantage – but what about collaborative advantage? In this episode, Maryellen Mantyla, Consumer Insights Manager at Eastman, explores the business potential of sharing insights externally. She offers strategies for presenting them effectively to partners, customers, and stakeholders acr…

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Changing Minds and Winning Hearts with Patrick Alcantara, Strategic Customer Insight Lead (UK & Ireland) at AXA 27:35

6M ago27:35

27:35

Insights are nuggets of truth about the world or ourselves. But truth alone doesn’t drive change. The real challenge is communicating how and why things can improve based on those findings. In this episode, we’re joined by Patrick Alcantara, Strategic Customer Insights Lead (UK & Ireland) at AXA, one of the world’s largest insurers. Patrick talks a…

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The Additive Value of Data with Dan Foreman, Insights Entrepreneur and Former President of ESOMAR 29:06

7M ago29:06

29:06

Is data the new oil? In this episode, we welcome Dan Foreman, insights entrepreneur and former president of ESOMAR, who shares his thoughts on what makes data, and by extension insights professionals, so important in today’s world. We also discuss: How the insights industry would look if it were built today Why data is so valuable The importance of…

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Using AI to Unlock the Business Potential of Insights with Febronia Ruocco, Global Strategic Insights & Analytics Director & Executive Coach 23:37

7M ago23:37

23:37

As AI advances, critical questions around ethics, limitations, and capabilities emerge. Can it ever truly replicate human insight? How is it reshaping business cost structures? Who really owns the data? To tackle these pressing issues—and raise even more—we’re joined by Febronia Ruocco, Global Strategic Insights & Analytics Director and Executive C…

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Cutting Through the AI Noise with Aaron Cannon, CEO & Co-Founder at Outset 25:55

8M ago25:55

25:55

The secret to leveraging real value from AI in qualitative research is thinking like a user, not an investor—and discerning the data. In this episode, we’re joined by Aaron Cannon, CEO & Co-Founder at Outset, as he explores how AI can eliminate the trade-offs between depth and speed in qualitative research to gather richer, more actionable insights…

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Translating Unstructured Data into Actionable Insights with Victoria Gnatoka, Customer Experience Product Manager at Expedia Group 30:13

8M ago30:13

30:13

By next year, 70 to 80% of all the data we receive will be unstructured. Is your organization prepared? In this episode, we are joined by Victoria Gnatoka, Customer Experience Product Manager at Expedia. Drawing on over 10 years of experience, she digs into how adopting an omnichannel approach can help obtain unstructured data that can be turned in…

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Embracing the Future of Insights with Bipul Markan, Head of Research and Insights MENA at Assembly Global 28:41

9M ago28:41

28:41

The world of insights is continuously expanding. But what does that mean for insights professionals? And what skills do you need to stay ahead as the industry evolves? In this episode, we dive deep into these topics with Bipul Markan, Head of Research and Insights MENA at Assembly Global. He encourages insights leaders to broaden their capabilities…

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A Masterclass in Curiosity with Sean McCullough, Sr. Brand Insights Manager at Molson Coors 40:36

9M ago40:36

40:36

Want to elevate your career in insights? Start thinking like a toddler. In this episode, we're joined by Sean McCullough, Sr. Brand Insights Manager for Coors Family of Brands, Imports, Economy, Non-Alc, & Whiskey at Molson Coors. Sean discusses how he takes inspiration from the world of insights and beyond to continuously cultivate his sense of cu…

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Going Beyond the Obvious with Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile 29:05

10M ago29:05

29:05

Insights isn’t a standalone discipline. The more you work in concert with other areas of the business, the more likely you are to deliver on consumers wants and needs. In this episode, we’re joined by Tara Kenneway, Senior Brand Strategist and Insights Manager at T-Mobile, as she explores how to build insightful brands through an interdisciplinary …

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Quarterly Review, Q2 2024 29:03

11M ago29:03

29:03

Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter. Stay tuned for the next season of the Consumer Insights Podcast coming in August.…

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The Power of Asking the Right Questions with Jascina Simeon, Global Head of Consumer Insights and Customer Experience 31:20

12M ago31:20

31:20

“Are we asking the right questions? Are we asking the right people? Are we asking in the right context and at the right time?” In this episode, we are joined by Global Head of Consumer Insights and Customer Experience Jascina Simeon who firmly believes that consumers do know what they want, as long as insights professionals are asking the right que…

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Real-World Insights with Bonnie Chiurazzi, Director of Market Insights at Glassdoor 25:42

12M ago25:42

25:42

How can you maximize the impact of your insights while working in an imperfect world? Bonnie Chiurazzi, Director of Market Insights at Glassdoor, joins us to share how her transition from CPG to tech has shaped her rigorous approach to market research. She also explores the best practices for leveraging research methodologies in real-world contexts…

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Becoming a Business Intelligence Expert with Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg 33:54

1y ago33:54

33:54

“Insights aren’t just for marketing. They’re for the whole business”. And that’s precisely why it’s essential to be a business intelligence expert. In this episode, Nick Rich, Group VP Insights & Analytics, ex-InterContinental Hotels Group/Carlsberg, shares the importance of building capabilities and competencies around problem-solving, developing …

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An Optimistic Outlook for Insights with Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation 26:23

1y ago26:23

26:23

Uncertainty or opportunity? It’s only a matter of perspective. Drawing upon a wealth of experience in leveraging secondary research foresights, Stephanie Hutchison, Principal Divisional Strategy Consultant at Health Care Service Corporation, joins us to explore the opportunities in the future of the insights industry and share how insights professi…

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Anticipating The Next Normal with Michael Nevski, Director, Global Insights at Visa 31:39

1y ago31:39

31:39

In a world where change is the only constant, adapting to a new normal falls short. Companies must anticipate the next normal to thrive, and insights are essential to achieve this. In this episode, Michael Nevski, Director, Global Insights at Visa, offers tangible strategies for insights leaders to help consumers navigate through economic stressors…

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Empathy, Humility, Action: Driving Change with Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group 32:43

1y ago32:43

32:43

To work with insights is to drive change. And while driving change is always easier said than done, it’s far from impossible. In this episode, Deepa Iyer, Sr. Director of Market Research and Data Science at Fossil Group, shares how her rich career working both agency-side and brand-side has taught her how to drive insightful action through empathy,…

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Quarterly Review, Q1 2024 28:13

1y ago28:13

28:13

Join us for this Quarterly Review episode as host Thor Olof Philogène revisits some of the highlights from recent episodes, exploring the varied and rich perspectives of the brilliant insights leaders who’ve joined the podcast this quarter.By Stravito

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Elevating Insights Through Continuous Learning with Victoria Ng, Director, Consumer Insights at Sodexo 27:56

1y ago27:56

27:56

A commitment to learning—whether through formal education or experience—opens doors to diverse opportunities and fresh perspectives. It fills gaps in understanding, fosters adaptability to emerging technologies, and is fundamental to uncovering transformative insights. In this episode, Victoria Ng, Director, Consumer Insights at Sodexo, shares how …

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From Fun Facts to Actionable Insights with Matt Thell, Global Strategy and Innovation Leader at General Mills 31:35

1+ y ago31:35

31:35

“Insights without actions are just fun facts.” But how do you ensure your insights translate into real-world impact? Generating insights without a practical application often limits their ability to leverage tangible results and meet business objectives. In this episode, Matt Thell, Global Strategy and Innovation Leader at General Mills, shares the…

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Transforming the Insights Function into a Must-Have with Deborah Walker, Director — Consumer Insights at The Michaels Companies, Inc. 27:27

1+ y ago27:27

27:27

Who exactly is your customer? More importantly, how do you know? A solid insights strategy powers better decisions, sharpens targeting, fuels innovation, and sets your organization up for success. But too often, insights are sidelined as a 'nice-to-have' function, stripping organizations of their competitive edge. Leveraging her extensive experienc…

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Exploring a New Era of Insights with Lorin Drake, Consumer Insights Strategist at Publix Super Markets 35:19

1+ y ago35:19

35:19

“There’s never been a better time to be an insights professional.” The variety of innovations in the insights world, from tech to methodologies, are creating unique opportunities for insights professionals – but also new challenges. In this episode, Lorin Drake, Consumer Insights Strategist at Publix Super Markets, shares wisdom and learnings from …

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Democratizing Insights to Drive Innovation with Shivani Shah, National Category and Shopper Insights Senior Manager at Church & Dwight 29:22

1+ y ago29:22

29:22

Innovation can stem from any member of your organization, and accessible insights can expedite your team's journey toward it. The democratization of insights leads to the integration of customer needs into all decision-making levels, paving the way for groundbreaking innovation. In today’s episode, Shivani Shah, National Category and Shopper Insigh…

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2023 Year in Review, Part 2 19:54

1+ y ago19:54

19:54

In Part 2 of our 2023 Year in Review, host Thor Olof Philogène delves into more captivating moments and insights from this year's guests. Join us for our last 2023 episode as we wrap up an incredible year on The Consumer Insights Podcast.By Stravito

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2023 Year in Review, Part 1 27:39

1+ y ago27:39

27:39

2023 has been another year filled with valuable, thought-provoking, and insightful conversations on The Consumer Insights Podcast. Each guest brought their own unique perspective, sharing some of their best stories, advice, and experiences. In this special edition Year in Review episode, host Thor Olof Philogène, revisits some of the brightest gems…

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Measuring, Capturing and Paying Attention with Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard 35:12

1+ y ago35:12

35:12

A successful advertising campaign is determined by its impact on consumer behavior. But how can you best measure that impact? Dr. Jonathan Stringfield, VP, Global Business Research and Marketing at Activision Blizzard, explores this question through innovations in attention measurement. With deep insights experience from the worlds of tech, media, …

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Engineering Brand Loyalty with Uzma Rauf, Founder and CEO at Khatanalytics 35:00

1+ y ago35:00

35:00

Building brand loyalty is a team effort. But how do you get the whole team on board? And how do you make sure that everyone is rowing in the right direction? To achieve this, it’s necessary to ask the right questions, dig deeper into the true meaning of loyalty, and pay attention to the post-purchase experience. In this episode, Uzma Rauf, Founder …

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Where Psychology Meets Commerce: Data-Informed Decisions with Dr. Daron Sharps, Researcher at Pinterest 31:16

1+ y ago31:16

31:16

Quantitative data alone is not sufficient for informing successful business decisions. Dr. Daron Sharps, Researcher at Pinterest, says the best research she’s seen involves the rigorous integration of multiple methodologies and that great qualitative research can be the catalyst that takes quantitative data to its highest, most useful form. Pulling…

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Insights in Action: Driving Impact with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target 26:51

1+ y ago26:51

26:51

If insights don’t translate to action and impact, do they really matter? On this episode, we speak with Rachel Pruitt, Director of Enterprise Insights Capabilities at Target about her passion for transforming data in a way that empowers people and business alike. You probably already have a lot of the skills you need to drive more impact; it’s just…

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One-Size-Fits-All Fails: Jennie Lewis, Senior Manager of Customer Insights at Airship, on Mobile Personalization 32:26

1+ y ago32:26

32:26

Personalization is the key to business success in digital and physical realms across B2B and B2C. But not all types of personalization are useful. Jennie Lewis, Senior Manager, Customer Insights at Airship specializes in mobile experience and personalization. She shares why insights need to be translatable to stakeholders, actionable, and in the ma…

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Lights, Camera, Actionable Insights with Steve Mushkin, Founder of Latitude 33:29

1+ y ago33:29

33:29

What could you do with live, actionable insights directly from your audience at the very moment they see your content? Technology today makes it possible to gather, analyze and implement viewer feedback in real time, and these methodologies have the potential to bring greater depth and granularity to audience insights. We spoke with Steve Mushkin, …

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How Insights Fuel Growth with Humayun Rashid, Director of Consumer Insights at Microsoft 41:00

1+ y ago41:00

41:00

We’re surrounded by insights, both in and outside of work — it’s just a matter of knowing where to look for them. But once identified, how do you turn those insights into concrete action? And how can you ensure that those actions fuel growth? In this episode of the Consumer Insights Podcast, Thor is joined by Humayun Rashid, Consumer Insights Direc…

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Striking a Chord: How to Harmonize Consumer Needs and Business Impact with Märta Eriksson, Senior Manager, Consumer Insights & Analytics, at 25:18

2y ago25:18

25:18

Organizations exist because they solve problems for people. And solving those problems requires a deep understanding of the underlying needs, as well as the ability to translate them into business impact. Achieving this outcome requires a multitude of factors working together in harmony – and insights are the bridge that connects everything togethe…

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Grounding Insights in Reality with Simone Ballarini, Head of Consumer Insight & Business Development at Lavazza 29:19

2y ago29:19

29:19

True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.…

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The Creative Nature of Insights Work with Miranda Patton, Director of Strategic Insights at AT&T (LIVE) 33:01

2y ago33:01

33:01

Research is a creative art, but inefficiency can prevent that creativity from blossoming. In order to make time for the brainpower that leads to business impact, it’s essential to prioritize efficiency in your approach to insights work. In this first-ever live episode of The Consumer Insights Podcast recorded at IIeX North America 2023, Thor is joi…

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Achieving 3-Way-Win Outcomes with Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy 30:18

2y ago30:18

30:18

You’re probably familiar with the idea of a “win-win” outcome, but what about a “win-win-win” outcome? Market and consumer insights play a central role in ensuring that consumers, retailers, and brands all win. In this episode of the Consumer Insights Podcast, Thor is joined by Emilia Simonin, Head of Global Market Intelligence at Moët Hennessy.…

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Lessons in B2B Customer Insights with Tzachi Ben-Sasson, Head of Global Voice of the Customer at Amdocs 43:24

2y ago43:24

43:24

What are the differences between B2B and B2C insights? And what can these two areas learn from each other? While group dynamics can add layers of complexity to B2B insights work, it all comes down to people at the end of the day. In this episode of The Consumer Insights Podcast, Thor is joined by Tzachi Ben-Sasson, Head of Global Voice of the Custo…

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Building Iconic Brands Through Predictive Social Intelligence with Andi Govindia, CEO & Co-Founder of Riviter 26:56

2y ago26:56

26:56

Strong brands build communities around their products; iconic brands build products for communities. But how do you identify and understand those communities? Social intelligence is a powerful tool to gain an understanding of your consumers that’s otherwise difficult to achieve through traditional research methods, and AI can help you make sense of…

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Building a Brighter, More Insightful Future with Kerry-Ellen Schwartz, Director of Consumer Insights - Predictive Intelligence & Platform In 30:59

2y ago30:59

30:59

Who will your consumers be 10 years from now? How will they change? How will they stay the same? Answering these questions isn’t easy, but combining insight, foresight, and empathy can take you a long way – no crystal ball needed. In this episode of The Consumer Insights Podcast, Thor is joined by Kerry-Ellen Schwartz, Director of Consumer Insights…

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Bridging the Gap Between Businesses and Consumers with Hemant Mehta, Author, Advisor, and Former Managing Director at Kantar 25:32

2y ago25:32

25:32

Are you actually solving your consumers’ problems? Or are you just solving the problems you think you should be solving? Impactful insights need context, and in order to create that context, you need to stay close to your consumers. In this episode of The Consumer Insights Podcast, Thor is joined by Hemant Mehta, an author, advisor, mentor, farmer,…