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Grounding Insights in Reality with Simone Ballarini, Head of Consumer Insight & Business Development at Lavazza
Manage episode 373924531 series 3362443
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True consumer insights are rare. To uncover them, you need a combination of logic, intuition, and expertise, as well as the determination to separate bias from truth. Leveraging multiple techniques and new technologies can help you triangulate to true insights that will lead to better decisions and propel the business forward.
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