Talk is home to talk on Marketing, PR, Social Media and sharing your message with the PR and Marketing go to girl Linda Reed-Enever. With her enthusiasm for new experiences and love of finding new things Linda was destined to grow to be either a professional Geo-Cacher, or become the inspiring leader in Communications that she is today and in Talk she shares her tips with you via 5 Minute Marketing Ideas and Ask Linda where you ask her your marketing questions and she answers them. As well a ...
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Talk With Linda Reed Enever Podcasts
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How to Be a Thought Leader Without the Fluff
10:36
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10:36"Thought leadership" is one of those terms that's been used so much it has lost its meaning. Somewhere along the line, it became more about status than service, more about sounding smart than being helpful. Real thought leadership isn't about jargon or performance. It's about clarity, courage, and contribution: saying what you mean and helping peop…
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Some business owners have a knack for spotting trends before everyone else catches on. And it's not luck, but a skill. The ability to see what's shifting in your industry, what people are craving, and what's quietly changing before it becomes mainstream can completely change how you position yourself and your business. But here's the truth: trend-s…
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Creating Unique Offers in a Saturated Market
4:47
4:47
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4:47If you've ever looked around your industry and thought, "Everyone's offering the same thing," you're not imagining it. Every market has noise, and standing out isn't about shouting louder. It's about showing up differently. Being unique doesn't always mean inventing something brand new. Often, it's about reimagining what already exists and deliveri…
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My Secret to Staying Inspired in Business
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10:47
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10:47When you create for a living, inspiration can sometimes feel like a moving target. Whether it's for podcasts, courses, or client projects, there's this quiet pressure to keep showing up with fresh ideas. But inspiration isn't magic; it's consistency. It's something you can nurture, protect, and make space for. In this episode, I'm sharing how I sta…
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How to Be Seen as an Innovator in Your Industry
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8:02When we think of innovators, we often picture the big names: the ones who build rockets, create tech empires, or disrupt entire industries. But innovation isn't limited to billion-dollar ideas or global platforms. True innovation happens in the everyday. When you see things differently, experiment with new approaches, and turn challenges into oppor…
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Why Creative Thinking Is Not Just for Designers
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6:13When most people hear the word creative, they picture designers, artists, or the ones with colour palettes, clever fonts, and mood boards. But creativity in business goes far beyond visuals. It's about how we approach challenges, how we spot opportunities, and how we keep our business evolving. Creativity is a skill every business owner can build. …
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Creative Cross Pollination and Borrowing Brilliance from Other Industries
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7:04Have you ever had one of those lightbulb moments sparked by something completely unrelated to your field? Maybe a café's reward system gave you an idea for keeping clients engaged, or a podcast on a totally different topic triggered a clever improvement in your business. That's the beauty of creative cross-pollination, the practice of taking inspir…
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If I had 5 cents for every time someone asked me how I come up with content ideas, I'd have an income stream all of its own. The truth is, the most powerful content isn't created by sitting at your desk trying to produce something perfect. It comes from being curious about what's already happening in your business and in your customers' lives each …
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The Power of a Good Idea and What to Do With It
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11:05We've all had them, those brilliant flashes of inspiration that feel like they could change everything. But here's what I've learnt after working with hundreds of business owners: having a good idea is only about 5% of the journey. The real magic happens in what we do next. In this episode, I'm walking you through exactly how to take that spark of …
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The Business Lessons I Wish I Had Learned Sooner
6:18
6:18
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6:18Business doesn't come with a rulebook, but oh, how I wish it did sometimes. In this episode, I'm opening up and sharing four lessons I really wish I'd learned earlier in my business journey. These aren't the glossy textbook tips. These are the kind that come with late nights, tough calls, and a lot of hindsight. If you've ever stretched yourself to…
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The Realities of Being a Multi-Passionate Entrepreneur
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8:26If you're someone with more ideas than hours in the day, who doesn't quite fit into one tidy box, then you'll feel right at home in this episode. I'm pulling back the curtain on what it's really like to be a multi-passionate entrepreneur, why it's both a blessing and a challenge, and how I've learned to manage the mess and magic of it all. From jug…
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Effective Time Blocking Strategies That Work for Me
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7:38Time blocking often sounds rigid, but it doesn't have to be. In this episode of Talk, I'm walking you through how I use time blocking in a flexible, realistic way that supports both my energy levels and my life as a business owner, mum, and educator. If the traditional "hour by hour" model doesn't work for you, this episode will show you how to shi…
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Showing up on camera isn't always everyone's thing. Some days, the lighting isn't right, the hair won't cooperate, or you're just not in the mood to be "on." And that's completely okay. In this episode of Talk, I'm diving into the world of faceless content. Clever, creative ways to show up for your audience without having to be front and centre on …
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In a world where people buy from people, showing up as the face of your business is one of your greatest marketing assets. In this episode of Talk, I'm diving into the power of personal branding and why it's time to stop hiding behind a logo. Whether you're a coach, consultant or creative, your face, your story and your energy are key to building t…
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Understanding the various types of media is crucial for establishing effective public relations. In this episode of Talk, I'm sharing a snippet from My Book of PR Tips to help you better navigate traditional, owned, and earned media, and how each one can support your visibility and impact. If you're wondering how to get featured, how to pitch, or e…
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Learning a new skill or tool for your business can be exciting, but it can also feel overwhelming when things don't click straight away. In this Talk episode, I share the secret that most people overlook when it comes to learning: success isn't in the course, it's in the implementation. If you've ever felt stuck after starting something new, this e…
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Diverse Marketing Strategies Beyond Social Media
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3:58Social media is a fantastic tool for marketing, but it is not the only one, and it certainly should not be your entire strategy. In this Talk episode, I bust the myth that marketing only happens on social platforms. I'll show you how to expand your approach and tap into powerful strategies that work with or without the socials. Whether you're build…
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Growing Your Marketing Tree for Lasting Impact
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10:45Sustainable marketing is your business's true growth strategy. In this Talk episode, I share the Marketing Tree concept I use to help business owners create long-term impact. You'll discover how strong roots, a steady trunk, and intentional branches lead to fruit you can count on, without burning out or chasing every shiny object. This one's for yo…
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In today's crowded marketplace, standing out isn't optional, but essential. That's where your Unique Value Proposition (UVP) comes in. In this Talk episode, I walk you through what a UVP actually is, how to start creating your own, and how to weave it into everything you do. Whether you're a new business owner or refreshing your brand message, this…
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Effective Strategies to Maximise Your Audience through Content Repurposing
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5:31Creating content takes time, effort and strategy, so why let it go to waste after one post? In this episode of Talk, I'm diving into the power of content repurposing and how it can help you reach more people, expand your impact, and make the most of what you've already created. If you've ever felt like you're on a content treadmill, this is your pe…
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How Evergreen Content Elevates Your Marketing
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9:58You've probably heard the term evergreen content tossed around in marketing circles, but what exactly is it, and why does it matter? In this episode of Talk, we're breaking it all down. From defining what evergreen content really means to showing you how to create and use it across your platforms, you'll walk away with a solid strategy for building…
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How to Integrate Marketing Automation with a Human Approach
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7:23Let's explore the beautiful balance between automation and authenticity. As busy business owners, there's a mountain of marketing tasks to handle, and it's easy to drop the ball. That's where automation steps in. But how do we do it without losing the human touch that makes our brand unique? Let's explore the systems, tools, and mindset shifts that…
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Building a Network to Support Your Course Creation
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9:32
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9:32Course creation is exciting, but let's not sugarcoat it, it's a big project. It's easy to get overwhelmed, even if you're seasoned at sharing knowledge. That's why in this episode of Talk, I'm pulling back the curtain on one of the most overlooked (but vital!) elements of building a successful course: your support network. Because course creation i…
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Engaging Your Course Audience through Community
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8:00Creating a course is just the beginning; getting people to complete it, stay engaged, and become loyal fans is where the real magic happens. And here's the truth: people don't just buy courses for the content. They buy for connection, support, interaction, and the reassurance that they're not doing it alone. That, my friend, is where community step…
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Leveraging Community Building in Marketing Strategies
7:24
7:24
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7:24We all want visibility, credibility, engagement, and, of course, conversions. But in a world full of tools, trends and algorithms, one of the most powerful strategies remains wonderfully human: community. In this episode of Talk, I'm diving into how building and engaging with communities can create real momentum in your marketing. This isn't just a…
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How to Market Like a Human - Authenticity in the Age of Algorithms
7:09
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7:09Marketing isn't about chasing the next trend or bending to the algorithm's will. It's about showing up: real, raw, and ready to connect. In a world full of polished perfection, human-first marketing cuts through the noise. And the most powerful tool in your marketing kit? It's you. In this episode, I'm diving into why your quirks, your voice, and y…
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Mistakes Course Creators Make and How to Not Make Them
16:35
16:35
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16:35So you're thinking of creating a course, or maybe you've just launched one and you're wondering why it's not quite hitting the mark. You're not alone. Course creation is powerful, profitable, and incredibly rewarding… when it's done right. In this episode, I'm diving into the top 10 mistakes I see course creators make time and time again. These are…
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Marketing isn't just about catchy headlines or pretty graphics. It's about understanding people. And when you tap into the psychology behind how and why people make decisions, your marketing becomes more than attention grabbing. It becomes action focused. And that's what we need marketing to do. We need it to convert. If you've ever asked yourself …
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Budget-Friendly Marketing Strategies for Small Businesses
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9:01Marketing doesn't have to be expensive to be effective. Some of the best marketing strategies cost little to nothing, it's all about being creative, consistent, and strategic with your approach. This episode is packed with budget-friendly marketing strategies that actually work, plus the tools that make marketing easier and more efficient on a budg…
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How to Cultivate Loyal Fans and Turn Them from Followers to Advocates
11:41
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11:41Having followers is great, but having advocates is where the real magic happens. In this episode, I'm diving into how to turn your audience into loyal advocates- people who don't just buy from you but actively promote, refer, and support your business. If you're tired of chasing likes and followers and want to build a community of raving fans, this…
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The Difference Between Customer Experience and Customer Service
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6:49
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6:49We're tackling a topic that often gets mixed up in business, and that is Customer Experience vs. Customer Service. While they work together, they're not the same, and knowing the difference can completely change the way your customers engage with you. If you get this right, you don't just build loyal customers, but create raving fans who spread the…
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The Art of Writing Compelling Descriptions That Convert
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8:15We all know that marketing is about making connections and helping people see the value in what you do and inspiring them to take action. One of the most powerful ways to connect with your audience and inspire action is writing compelling descriptions that actually convert and tell them what is in it for them! Whether it's your business bio, servic…
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Build a Pre-Launch List to Sell Your Course
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12:10Launching a course successfully takes more than just opening enrolments and hoping for the best. The idea of "build it, and they will come" has never really applied to course creation. Instead, the key to a thriving course launch is building a strong pre-launch list, a warm audience that's engaged, learning from you, and excited to buy when your co…
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5 Marketing Myths Debunked and What Really Works
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11:09Marketing is full of so-called 'rules' that, when put into practice, don't always deliver the results they promise. As business owners, we're constantly bombarded with advice, some of it gold and some of it sounds good in theory but doesn't hold up in reality. In this episode of Talk, I am setting the record straight on five of the biggest marketin…
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No matter what industry you're in, chances are you're not the only one doing what you do. But that doesn't mean you can't carve out your own space where your business shines. Standing out isn't about being louder; it's about being clearer, more strategic, and adding real value to your audience. Why Standing Out Matters Many business owners worry ab…
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The Do's and Don'ts of Marketing Your Course
12:28
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12:28Creating a course is one thing, but marketing it successfully is an entirely different ball game. If you've ever felt like you're shouting into the void or wondering why people aren't enrolling in your course, you're not alone. Many course creators face this challenge. The good news is that with the right strategies, you can effectively market yo…
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How to Build Your Brand and Stand Out in the Course Creation Market
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7:29The online learning space is expanding rapidly, and course creators are faced with the challenge of standing out in a sea of competition. With countless courses available to learners, how do you make yours the one they choose? The answer lies in building a strong personal brand. One that resonates with your audience and sets you apart as the educat…
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Making Time for Course Creation as a Busy Entrepreneur
7:57
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7:57Creating a course can be intimidating for busy entrepreneurs with many responsibilities. Yet, it's a powerful way to scale your impact, share your expertise, and unlock new income streams. If you've been putting off creating a course that could transform your business or your audience's lives, it's time to rethink your approach. Let's explore how t…
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Storytelling has always been at the heart of human connection. It's how we build trust, convey ideas, and make sense of the world around us. But in today's evolving digital world, AI is transforming the way we create and share stories. The question is, how can we as business owners and content creators harness the power of AI while keeping our stor…
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When economic challenges arise, it can be a natural instinct for many business owners is to tighten the purse strings. And all too often, marketing is one of the first expenses to face the chopping block. But let's rethink this approach. Pausing your marketing efforts during uncertain times is akin to switching off the "open" sign for your business…
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Staying ahead in marketing means finding fresh and impactful ways to connect with your audience. One such opportunity lies in harnessing the power of micro moments, those brief, intent-driven interactions that can help businesses build relationships and loyalty. What Are Micro Moments? Micro moments are those brief, intent-driven opportunities when…
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Boundaries for Success: Navigating Relationships with Students, Members, and Clients
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11:47In the world of coaching, education, and client service, setting clear boundaries is not just a good idea, it's essential. Boundaries help protect your time, energy, and creativity, enabling you to deliver your best work while maintaining respectful and productive relationships. Boundaries are the framework that define how you work and interact wit…
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Customer Engagement through Collaborative Marketing
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6:32Collaborative marketing is one of the most effective ways to foster these connections, not just with your audience, but with like-minded brands, influencers, and even your own customers. Let's dive into how collaboration can supercharge your marketing efforts and help your brand grow. People crave authenticity, and they're more likely to engage wit…
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Content marketing isn't just about putting words on a page or posting videos online it's about creating genuine connections. It's about showing your audience that you're not just knowledgeable, but that you genuinely care about helping them succeed. Whether you're a small business owner, a service provider, or an entrepreneur, content marketing is …
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In a marketplace that's bursting with competition, putting your customers at the heart of everything you do can be your secret weapon, especially if you're a small business going up against the giants. A customer centric brand isn't just about excellent service. It's about understanding your customers so deeply that they feel seen, valued, and genu…
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Personalised Marketing: Building Real Connections
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10:00"Personalised marketing" might sound like a buzzword, but make no mistake – it's essential to successful marketing. Customers crave relevance and connection, and with a personalised approach, we can cut through the noise, build trust, and create that all-important "know, like, and trust" factor that makes a brand memorable. If you're ready to move …
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We've just launched The 2025 Marketing Planner, and the journey of creating the Marketing Planner always gets me thinking about what's next in marketing for the year ahead. While I don't have a crystal ball, I do have a pretty good eye and instinct for what's on the horizon. So, let's dive into a few key trends I foresee for the rest of this year a…
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Beyond the Bottom Line: Alternative Metrics for Measuring Impact
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8:38When we talk about measuring the success of a business, financial metrics like revenue, profit, and ROI often steal the spotlight. But while those numbers are crucial, they don't tell the whole story. As business owners, it's easy to get caught up in the bottom line, but success is about more than just financial performance. To truly understand how…
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Marketing Balance: Aligning Creativity with Strategy
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8:02I absolutely love marketing because it's such a creative space, but what makes it truly powerful is the strategy behind it. And when you deliver creativity while balancing it with implementation, that's when marketing enters its genius zone. There are often two types of people in marketing. There are those who are very strategic and those who are v…
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If you're a business owner looking to grow, scaling your marketing is a must. But hold on, scaling doesn't mean doing more of the same stuff. It's about doing things smarter, getting the most out of your efforts, and reaching more people. The goal is to make sure that all that extra work pays off big time. Now, you might be wondering, "When's the r…
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