Social media is a fantastic tool for marketing, but it is not the only one, and it certainly should not be your entire strategy. In this Talk episode, I bust the myth that marketing only happens on social platforms. I'll show you how to expand your approach and tap into powerful strategies that work with or without the socials. Whether you're building an audience or growing a business with more consistency, these methods will help you reach more people, nurture real relationships, and grow with confidence. What You'll Learn in This Episode Why Social Media Isn't Enough Social media gives you visibility, but you don't own the platform. I'll explain why you need to build assets like your website and email list to support long-term business growth. Smart Marketing Channels to Explore We'll talk through practical, non-social options, including: - Email marketing (including nurture sequences and abandoned cart flows) - Newsletters and platforms like MailerLite, Substack and LinkedIn - Guest appearances on podcasts, summits or blog posts - Digital billboards, radio and even old-school direct mail How to Borrow Other People's Audiences Sharing your expertise on other platforms is a great way to build trust and visibility. I'll share how this works and how to find opportunities that fit your business. Why Multi-Channel Matters Using more than one channel helps you build authority, stay visible and create stronger connections with your ideal clients, without relying on the algorithm. Key Takeaway Marketing is more than posts and reels. When you diversify your strategy, you create more control, more reach and more opportunity for your business to grow on your terms. Action Step Choose one marketing strategy mentioned in this episode, email sequences, guest podcasts, direct mail or newsletters, and make a plan to try it this month. Build it alongside your social media, not instead of it, and watch your reach expand. Ready to Get Support? If you're ready to create a marketing strategy that goes beyond social media, here's where to start: - Join the Business Business Business community (free!) https://www.facebook.com/groups/BusinessBusinessBusiness/ - Step into the Ideas, Impact & Marketing Circle for accountability, guidance, and brainstorming https://enevergroup.thinkific.com/bundles/MarketingCircle - Or book a 1:1 discovery call with me and let's bring your course idea to life https://www.enevergroup.com.au/booking-linda/ Loved this episode? Share your biggest takeaway or tag me with the strategy you're going to try first. Let's grow your business with clarity and confidence. Highlights 00:00 Marketing Myth Busting 00:58 The Power of Email Marketing 02:16 Exploring Traditional Marketing Channels 02:50 Leveraging Other People's Audiences 03:27 Conclusion and Final Thoughts Resources Mentioned in the Podcast MailerLite https://snip.ly/mailerliteeg