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Gabfocus Self Storage Podcast

Melissa Huff, Josh Huff, Tommy Nguyen

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Listen in as we gab about the self storage industry and focus in on particular areas. Want to learn more about auctions, operations, management, marketing, best practices, customer service, and more? Interested in what the best in the industry have to say? Melissa Huff and Josh Huff tap into a combined 30+ years of experience on operations and marketing to speak to the issues that concern owners and operators. This is also the place for the monthly Gabfocus webinar rebroadcasts where Melissa ...
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Hosted by Actor/Writer/former YOLK Editor-in-Chief Larry Tazuma and Producer/Casting Director Sommer Nguyen. Created by the founding members of YOLK Magazine, originally started in 1994 by Tommy Tam, Amy Tu Stevenson and Tin Yen. The YOLK mission is to showcase Asian advancement & their allies in the Arts, Entertainment, etc. outside the traditional career paths taken by Asians & honoring the traditional careers that sustains the economy for decades
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In this special on-location episode from Boerne, TX, we're joined by the team from On the Move—Jim, Sherry, CJ, and Stacie—to unpack their biggest takeaways from the Inside Self-Storage World Expo, the industry's largest event. From expert-led education sessions to lively vendor conversations, this episode dives into: Why Good Questions Matter – Ho…
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OG YOLK welcomes GILBERT CHEAH served as Associate Publisher of A Magazine for 7 years. In fact, when Larry Tazuma was Editor of Yolk Magazine, they met in Hawaii at the 1995 Asian American Journalists Association convention, and (according to Gilbert) even took pictures together with several other A Magazine staff. In this holiday season episode r…
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In this quarterly Legal Chat, self storage attorneys Scott Zucker and Carlos Kaslow tackle the toughest legal challenges operators face in 2025. From military tenants and bankruptcy stays to lean sale objections and law enforcement searches, this conversation dives deep into the real-world scenarios that take storage owners out of the office and in…
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We have our 41st episode. Welcome, our Opera Singers The Verdi Chorus concert this April 26-27!**note: I meant 5th amendment. . . and we had to rush this interview for the space time restrictions, apologies for the urgency! Renowned Filipino baritone ROBERTO PERLAS GOMEZ, is one of the featured guest Soloists this Spring for the Verdi Chorus. He ma…
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We welcome George Hirose is a New York City based Japanese-American photographer. He was born in the Bronx, and teaches at Pratt Institute. In 2013, his project to capture all 39 of the East Villagegardens was covered by the New York Times. His photos were always taken at night. In 2008 he published an art book called Blue Nights. https://www.georg…
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Bobo Le & Jeremy Hoffman- The Vancouver natives gets a breakout role in Andrew Ahn’s refreshing reimaging the 1993 romantic comedy. For BoBo, her big screen debut after small parts in series like The Flash and Legends of Tomorrow. Le plays opposite Saturday Night Live’s Bowen Yang in the Vancouver-shot film and has a great rapport with the actor as…
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ALFRED HSING is an American Actor, Producer, Director, Martial Artist, and Stuntman/Coordinator. After over a decade of intensive training in both America and China, Hsing won the first American gold medal in wushu taolu history at the 2009 World Wushu Championships held in Canada. He has been a Stuntman in many films with Jet Li, Donnie Yen, and J…
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What separates the good from the truly great in self-storage management? In this episode, Melissa and Tommy are joined by Mark Green from The Jenkins Organization to explore what top-performing managers do differently—and how their daily habits, communication, and customer care lead to higher occupancy and better results. Together, they dive into k…
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Quan Phung - Media executive, Television Producer and Consultant with more than 25 years in the global scripted television business, working at industry leading studios and platforms (Fox, NBC), independent production companies (Topic Studios/First Look Media, Bluegrass Films) and start-up ventures (Slingshot Global Media). Now at MIQUAN Prods. Tha…
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What does it take to truly master self-storage management? In this episode, we give a preview of our upcoming session at the Inside Self-Storage World Expo on Friday morning, where they’ll break down the essential skills every great manager and owner needs to succeed. We will expand on these four core areas: ✅ Managing Yourself – Building disciplin…
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We are delighted to have MAYUMI YOSHIDA for this episode because she is a talented moving machine of creative energy. You can find her works on Vimeo: Akashi, Tokyo Lovers and her poignant music video for Singer Amanda Sum with stars like Tzi Ma and Olivia Cheng in it. Mayumi is more than just mult-hyphenate, she resided in many countries and her j…
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So, you’ve got the land and a feasibility study in hand—now what? In this episode, we walk through the critical next steps before breaking ground on a new self-storage facility. From layout decisions to customer flow to operational planning, this conversation is packed with practical advice for developers and future owners. Topics covered include: …
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Fresh off the Self Storage Association (SSA) Spring Conference & Expo in Orlando, we break down key legislative updates and share our top takeaways from the event. New and Pending Legislation – Updates on non-monetary defaults, unsigned leases, and the push to remove outdated newspaper advertising requirements Why Industry Self-Regulation Matters –…
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Five years ago, Gabfest kicked off the Gabfocus webinar series to bring expert insights and real-world strategies to the self-storage industry. Now, in our 70th webinar episode, we’re diving into one of the most important topics for storage operators: How to Dominate Your Local Market. In this special episode, Tommy and Melissa sit down with indust…
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We welcome our YOLK guests: ALI SHER and BILL DEVLIN! They produce their live comedy shows and bring other renown Comedians to their shows. Comedians are a tight group of friends that support each other through decades of controversy and tragedy, providing laughter for everyone, even the hecklers! BILL DEVLIN - Stand Up Comedian, Actor, Writer, Pro…
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EWP will present the Los Angeles premiere of Lauren Yee’s Cambodian Rock Band, featuring music from Dengue Fever—the LA band that inspired the play after Yee attended one of their Long Beach concerts. This poignant new classic of the American theater canon has taken the country by storm, and EWP is proud to be the first to bring this production to …
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1st known from 21 Jump Street as “Officer Ioki” and brought the first cop series bromance with his 2 colleagues. DUSTIN NGUYEN is now the Lead, “Tay”, in a brilliant, award winning and critically acclaimed film The Accidental Getaway Driver directed by talented Sing J. Lee. Story of an elderly Vietnamese cab driver, during a routine pickup, is take…
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With so many self-storage management software options available, how do you choose the right one for your facility? We unpack the key features and must-haves for 2025, helping you navigate the software landscape to find the best fit for your business. Online Rentals & Payments – How to streamline the tenant experience with electronic signatures, ID…
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Pricing your self-storage units isn’t just about setting a number and hoping for the best—it’s about staying informed and adapting to market conditions. In this episode, we break down why keeping an eye on your local competition, regional trends, and even seasonal factors is essential for optimizing your rates and specials. Topics covered include: …
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We welcome to the podcast- SALLY YEH, not to be confused by the other Actor/Singer Sally Yeh. Sally’s background in media spans from Actor, Author, Journalist, Radio and TV Host and film Producer, working with companies in China, India, Canada and the US, including MTV, Warner Bros, Universal and China Film Group. An MFA Graduate of AFI and also pr…
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A consultant shows you the path you need to walk, but a mentor walks the path with you. In a business as nuanced and unique as self storage, enlisting a mentor can be the difference between a successful business venture and one that never makes it through lease up. As the industry evolves, new investors often face overwhelming decisions about facil…
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YOLK welcomes a one of a kind, MICHAEL MATSUDA is founder and president of the 1st Martial Arts History Museum in the U.S., which is located in Glendale, California. Designed by the artists of #Disney, #Dreamworks and The Simpsons, it is filled with culture, history, tradition and more. They hold events, seminars, tour visits and movie screenings. …
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In this rebroadcast of our February 20, 2025 webinar, John Chang from Marcus & Millichap provides an in-depth analysis of the self-storage industry's economic landscape in 2025. With inflation stabilizing, interest rates remaining high, and occupancy trends shifting, John breaks down key market forces shaping the industry and what operators should …
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Self-storage isn’t just for life transitions anymore—more and more small business owners, gig workers, and entrepreneurs are using storage units to run and grow their businesses. From Etsy sellers and antique dealers to pharmaceutical reps and lawn care companies, these customers have unique needs and can be some of the longest-staying tenants. In …
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Welcome to a special episode of OG YOLK GenerAsian Next, the MING NA WEN episode! Albeit shorter than our usual session, we are grateful for her time. Her streaming work in the Disney Star Wars family, her Marvel family, Mulan film, Joy Luck Club film and upcoming film, Karate Kid: Legends! Thank you to APA Summit and McDonalds for sharing her time…
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Today we dive into figuring out your self storage story- the characters, the plot, and the target audience. It's only after those pieces are in place that an effective story can be told, and your business is no different. But that's only half of the journey. Once you've figured out your story, you have to tell it, and often words just aren't enough…
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YOLK welcomes this year’s Grammy nominated musician and another person named Chung as our guest! Coincidence? Yes, and ppl always thinks he’s Filipino but he’s not. Please meet, past Latin Grammy winner DALE EDWARD CHUNG, a Film, Theater, TV & VO Actor. He is also a Director, Producer, Singer, & Musician. He starred in the SAG Award winning film, "…
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We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response: What if you have multiple locations? Do you use 1 website, 1 Google Profile? How do you get in the Map Pack if your not already? Should my website list every single chain restaurant near my faci…
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We are happy to have 1 of our own, he was one of the YOLK Editors and Writers., and now look where he is now! Philip W. Chung has written and produced for theatre, film and television. He was the Co-founder/Artistic Director of the Asian American theatre company Lodestone Theatre Ensemble[1] and is the current creative director for director Justin …
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What is SEO, why does it matter, and how does it work for self-storage specifically? Today we tackle search engine optimization basics and discuss the impacts of the REITs, AI, and changes to expect in the coming year. Do you need to still be on page 1 of Google? What metrics should you pay attention to? Who and how do you target your ideal custome…
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Hi We welcome Walter Nishinaka, a taiko player and Podcaster from Los Angeles. He started Little Tokyo Talks to create opportunities to listen to the stories of the locals of Nikkei America. A yonsei (fourth generation) Japanese American born and raised in Los Angeles, Walter also is a third-degree black belt in karate. He loves food, Little Tokyo,…
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When is the last time you looked through your self storage operations manual, assuming you have one in place? Is it still fully applicable and relevant? Are you using it to train new employees or is it so out of date it just collects dust on the shelf? Today we talk best practices for optimizing your operations manual. These documents should be reg…
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A new year is here and change is in the wind! Is it time to get into TikTok? Do you need to pivot to AI search? Maybe a billboard strategy or having a manager available 24/7 is what you need. As more and more options for doing self storage become available, what do you need to be doing as a business owner or operator? As with most things, the more …
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Legend among legends: One of the most celebrated photographers in Singapore and Asia, RUSSEL WONG. A native Singaporean, he reminds us his name is with one “l”. He was the first Singaporean to break into the notoriously difficult Hollywood movie industry and has worked with famous celebrities, including Joan Chen, Isabella Rossellini, Oliver Stone,…
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Welcome to Episode 4 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today it's all about costs, data protection, and un-signed leases. Is it okay to pass along costs to your tenants? How long should you hold on to your tenants information once they…
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Long before Rotten Tomatoes was a household name and on every movie critic’s email list, did you know YOLK magazine was making T-shirts and providing Jet Li photos for the startup website? Listen to our Christmas episode as we talk to PATRICK LEE, one of the founders of Rotten Tomatoes and its first CEO. He’ll take us back to the beginning, back be…
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"The sky is not the limit, demand is the limit for what we can do in self storage." This is just one of the nuggest from our end of the year review. What was your toughest challenge this year? What are the weaknesses you identified in your business? What worked? What didn't? What trends are you expecting in 2025 for self storage? We look back on 20…
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You're paying hundreds, if not thousands, of dollars to get website visitors, walk-in traffic, and phone calls to rent self storage units. But what if you're not there to answer the phone? Too many voicemails and missed calls turn into missed opportunities if you aren't connecting with customers in the moment. But is a call center the right solutio…
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When Director ROCKY JO ventured into the filming business, he took the whole marathon of life and didn’t rush his talent. Instead he nurtured it to bring more depth, heart and like the cliche, soul to his stories. Working in various production companies and learning editing first to fine tune the post production of storytelling, Rocky tried it all.…
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Finally, the Photographers episode of so many amazing fotos of YOLK mag with Guest Host ALEX LUU, one of the former Editors of YOLK Magazine. What happened during those sessions and how some of the iconic photos were created! Thank you to Alex Luu, Tina Tran, OG YOLK mag, Tommy Tam, Larry Tazuma, Sommer Nguyen and Mike Azagra from Venerable Injury …
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Cameras and gates and wasp spray, oh my! Yes, these are all great ways to keep the trash off your property and to give your security a boost. Security is top of mind for most self storage tenants. It consistently ranks in the top 3 for what is most important to our customers. What security do you need for your facility? Do you really need a gate? W…
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Happy Thanksgiving! As 2024 begins to wrap, we reflect on what makes us most thankful in the self storage industry. From trade shows to business opportunities to our crazy travel schedule, there's a lot to think back on. Yes, we give several specific shout-outs to vendors and individuals who have impacted us, plus some bonus content about our favor…
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Welcome CHRISTOPHER SEAN to the OG YOLK GenerAsian Next podcast! We are so ecstatic to have you not only talk about your acting career, but also your vital support of https://www.bestbuddies.org. @mrchristophersean is a versatile actor known for his captivating performances on both the big and small screens. Born in Washington and raised in Califor…
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Melissa Stiles from Storage Asset Management brings her expertise managing marketing for over 600 self storage locations to the group as we dive into digital marketing. What tactics work for lease up, large stores, small stores, or stable properties? When is it time to change things up? What should your budget look like? We explore social media, Go…
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Phil Nee is an American actor living in NYC. Born and raised on New York's Lower East Side, Phil was a photographer in the graphic arts department at ABC-TV. He started moonlighting as a stand up comic around 1980, and is often called the Godfather of Asian American stand up comedians. During the early 2000's, Phil did the bi-coastal stint between …
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What's obvious to you might not be so obvious to others. We swim in the self-storage world, so things like month-to-month leases, drive-up access, online rentals, and pest control might not seem like amazing amenities to highlight. However, the average customer doesn't know the standard self-storage package. Handicap access or the fact that they ar…
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Welcome to Episode 3 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today it's all about disasters. With the recent hurricanes hitting the southeast, it's important to understand the legal challenges. Here are a few of the topics covered: Tenant Co…
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Brooklyn-based Artist and Writer, Angelo Ragaza founded “A Magazine” in the 90s! Then he followed that by interviewing subjects that spanned the worlds of the arts, culture, business, and politics, including singer-songwriters Alicia Keys and Erykah Badu, model Naomi Campbell, human rights icon Winnie Mandela, U.N. Secretary General Kofi Annan, and…
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Your Google Business Profile accounts for almost 50% of the ranking factors that impact when you'll show up in Google's search results. This free tool is constantly updated and is often the first intro customers have to your business. This profile is a free tool available to every self storage business owner. Are you making the most of every featur…
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Alexander Tsao is a Shareholder/Partner at Venerable where his current practice primarily focuses on personal injury/tort law, business/commercial litigation, and complex real estate and corporate transactions. With a diverse legal background, and having worked as a senior associate for one of the most prestigious law firms in the country, Mr. Tsao…
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