Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psy ...
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Wholesaling Inc with Brent Daniels
Find distressed properties for pennies on the dollar and turn them for huge profits!
Let’s face it, Real estate education has lost the script. Everybody “claims” to have the secret sauce. They get you to sign up, get you to bite on a “magic” formula, but there’s no real tools to get there. There’s so much talk, no practical steps. It’s not instructional, it’s hype. The ideas aren’t focused on your success, it’s focused on theirs. Well, it doesn’t have to be that way. If you’ve been searching for a way to escape the rat race and achieve true financial freedom wholesaling real ...
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Ep.318- BOUNCED Emails = GOLD! ➕ YOU on Netflix, Martha Stewart New Show, Golden Bachelor Update! Jay’s SCOOP
12:29
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12:29In this episode of Do This, Not That, host Jay Schwedelson uncovers the hidden value in bounced email addresses and explains why smart marketers shouldn’t ignore this overlooked data. Stick around for his “Since You Didn’t Ask” segment, where he drops fresh TV show recommendations. ================================================================= B…
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Ep. 317 - Switching Careers! w/Dir B2B Marketing Choice Hotels Judd Lewis! Getting Comfortable Being Uncomfortable!
15:46
15:46
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15:46In this episode of Do This, Not That, host Jay Schwedelson interviews Judd Lewis, Director of B2B Marketing at Choice Hotels. They discuss Judd’s career transitions—from consumer to B2B marketing—along with the importance of stepping out of your comfort zone and applying creative marketing tactics across industries. ================================…
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WIP 1720: Stop Being the Bottleneck! - The Key to Scaling Your Business Fast
20:49
20:49
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20:49Are you holding your business back? In this episode, real estate investor Mike Hambright shares how to stop being the bottleneck in your business so you can scale faster. From trial-and-error beginnings to buying back your time, Mike breaks down the “cheat codes” every entrepreneur should know. Discover how a simple notary license, joining mastermi…
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Ep.316 - [Limited Series]🥫SPAMAGEDDON🥫Biggest Email Deliverability MYTHS!
10:28
10:28
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10:28In this first episode of Spamageddon—a five‑part crossover between Email After Hours and Do This, Not That—hosts Jay Schwedelson, Guy Hanson, and Danielle Gallant tackle the biggest myths in email deliverability while keeping things lively with a rapid‑fire “You Have Ten Seconds” game. 📧📧📧📧📧📧📧📧📧📧 PODCAST CROSSOVER WITH: ➡️Email After Hours Podcast …
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WIP 1719: #ThrowbackThursday - The Secret to Getting Paid 3 Different Ways on Every Wholesaling Deal!
31:37
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31:37Back on the show is Adrian Lozano.who first joined us in Episode 217, sharing his journey from firefighter to wholesaling beast. This time, he's breaking down how he gets paid three times on every wholesale deal—by flipping, rehabbing, and earning as a licensed agent. Adrian dives into his Fix, Flip, Wholesale, and Repeat strategy and reveals how t…
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Ep. 315- Ask Us ANYTHING❓Go VIRAL With Smart Controversy (and Why Idol > The Voice)🎤
11:32
11:32
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11:32In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions—mixing smart marketing advice with lighthearted personal takes. Learn how “stealth controversy” can spike engagement and find out which singing‑competition show really produces stars. ================================================================= Best Moments: …
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WIP 1718: How to Make Strangers Talk to You (Even When They Don’t Want To)
17:32
17:32
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17:32Cold calling doesn’t have to be awkward or intimidating. In this episode, Brent Daniels breaks down how to turn resistance into rapport using proven conversation openers and prequalification strategies. Learn how to earn someone’s attention in seconds, handle any response with confidence, and uncover the motivation that leads to real deals. Follow …
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WIP 1717: #Classic - Protect Your Profits - Diversification Masterclass from a Genius Investor
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32:14
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32:14We’re joined by Dave Zook, CEO of The Real Asset Investor, to share how he builds cash-flowing, tax-advantaged portfolios—even in uncertain markets. Learn how to diversify beyond Wall Street and grow your equity with real assets. Don’t miss this insider look from one of real estate’s top pros. Plus, check out Brent’s TTP Training Program for more w…
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Ep. - 314- NEW Canva TIPS! 🖼️ Bye Bluesky? 🥴Wrestlemania?? What’s Up THIS WEEK
8:52
8:52
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8:52In this What’s Up This Week edition of Do This, Not That—brought to you by Marigold—host Jay Schwedelson delivers a rapid rundown of the latest marketing updates, tech developments, and a dose of personal nostalgia. ================================================================= Best Moments: (00:54) Canva’s new LinkedIn video‑creation templates …
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SPECIAL SERIES ==>How to AUDIT Your Marketing?<== | BATHROOM Break #52 COLLAB: The Marketing Millennials + Do This, Not That)
11:47
11:47
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11:47In this episode of Bathroom Break, hosts Daniel Murray (The Marketing Millennials) and Jay Schwedelson (Do This, Not That) talk through why every marketer should run a quick‑but‑thorough audit when the economy gets wobbly. Along the way they riff on White Lotus, Mission Impossible, and where Tom Cruise fits into your KPI dashboard. ================…
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WIP 1716: The Dirty Truth About Doing Nationwide Real Estate Deals
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12:00Thinking of going nationwide with your real estate deals? In this episode, Todd Toback reveals the dirty truth behind scaling across the country—and why it’s not always the smartest move. Learn the real cost of failed escrows, the pitfalls of automation, and why building a strong local brand could be your most profitable strategy. If you're trying …
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Ep.312- ULTIMATE Landing Page Test Ideas!🧠 (Conversion Rate INCREASE!)| Jay’s SCOOP
12:42
12:42
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12:42In this episode of Do This, Not That, host Jay Schwedelson tackles the concerning norm where only 10% of landing page visitors convert—offering simple, actionable tips to move that needle. Dubbed “10 percenter” tactics, these small changes can each improve conversion rates by around 10%. From form layout and button copy to trust badges and consiste…
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WIP 1715: How He Closed 75 Land Deals in 2 Years (and Bought Back His Time)
19:25
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19:25In this episode, Sten shares how he closed 75 land deals in just two years—and how that success helped him buy back his time. He breaks down one of his deals step-by-step, explains how networking with investors shaped his approach, and reveals whether his buyers actually pay cash market value. Sten also opens up about his worst deal, lessons learne…
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Ep. 311- How the 'Forgetting Curve' Impacts All of Us!🟪w/Editor of Event Industry News - Adam Parry🟪
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21:40In this episode of Do This, Not That, host Jay Schwedelson welcomes Adam Parry, the cofounder and editor of Event Industry News—often referred to as the “Yoda of events.” They dive into a fascinating discussion about the “forgetting curve,” a concept dating back to the 1880s that explains how humans lose information over time, and how it applies to…
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Ep. 310 - What is AGENTIC AI? Bloomreach CMO Amanda Cole breaks down the future of AI and Ecommerce!
12:54
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12:54In this episode of Do This, Not That, host Jay Schwedelson welcomes Amanda Cole, CMO of Bloomreach, to explain the increasingly important concept of Agentic AI and how it’s revolutionizing e-commerce and marketing. They explore how consumers are already interacting with AI agents, the future of voice-activated e-commerce experiences, and the essent…
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WIP 1714: #ThrowbackThursday - How a 21 Year Old Closed his First Wholesaling Deal Living in a Storage Unit
27:02
27:02
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27:02“To achieve extraordinary results, you must focus on what matters most—and go all in.” – The One Thing by Gary Keller. That’s exactly what our guest, Douglas Aguilar, does. Before turning 21, he raked in $102K in wholesale assignment fees—and he’s just getting started. In this episode, Douglas breaks down how he went from a $1,000 deal to acquiring…
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WIP 1713: How This 25 Year Old is Making Millions in Real Estate without Ever Buying a House
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40:09
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40:09What if you could build a real estate empire without owning a single house? In this episode, JC Coulter reveals the strategies that helped him scale to millions—all through partnerships, creative deal structures, and joint ventures. From breaking down no-brainer flips to navigating tough days and planning the next five years, JC shares insights you…
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Ep. 309- Ask Us ANYTHING❓SECRET to AI Viral Content! What is Prompt Jacking? ➕ Kardashian Crumbl Cookies? 🍪
9:49
9:49
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9:49In this episode of Do This, Not That, host Jay Schwedelson takes on two questions in the “Ask Us Anything” segment—one about leveraging ChatGPT’s free image generator for social media content, and a “ridiculous” question about the Kardashians. Jay shares practical AI hacks for going viral on social platforms, as well as his candid thoughts on the K…
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WIP 1712: #Classic - How to Pull a Price Out of the Seller
10:53
10:53
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10:53Tired of sellers asking for your offer first, making it tough to negotiate? Don’t worry—there are smart ways to flip the script and lock in better deals. In this episode, Brent shares real-world strategies to help you confidently pull the price from the seller, close more deals, and earn bigger spreads. Ready to level up? Check out Brent’s TTP Trai…
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DTNT - 308 - LinkedIn TIPS! 🧲 New Subject Line TRENDS! Pickleball?🥒 What’s Up THIS WEEK
9:28
9:28
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9:28In this episode of Do This, Not That, host Jay Schwedelson delivers his weekly quick-hit roundup of marketing trends, business news, and pop culture observations. From LinkedIn’s new video performance data and email subject line tips for economic uncertainty to the Major League Pickleball rebrand, Jay keeps you informed on what’s happening and why …
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SPECIAL SERIES ==>7 Deadly Sins of MARKETING!<== | BATHROOM Break #51 COLLAB: The Marketing Millennials + Do This, Not That)
10:58
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10:58In this episode of The Bathroom Break, hosts Daniel Murray from The Marketing Millennials and Jay Schwedelson from Do This Not That dive into the seven deadly sins of marketing. With a mix of practical advice and playful banter, they cover common pitfalls marketers should avoid. ================================================================= 00:4…
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WIP 1711: How to Close $50k Deals in a Cooling Market
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12:33
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12:33Is your real estate investing market starting to cool down? Don’t panic—Todd Toback breaks down exactly how to keep closing $50k wholesale deals even when the market shifts. This episode is your go-to guide for thriving in a slower market with proven real estate strategies that work. If you’re a real estate investor or wholesaler who wants to make …
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Ep. 307 - Secrets to Google Reviews w/GUEST: Studio 28 Tattoos Owner TJ Cantwell!
21:01
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21:01In this episode of Do This, Not That, host Jay Schwedelson interviews TJ Cantwell, owner of Studio 28 Tattoos in New York City. They discuss the importance of customer reviews, how to handle negative feedback, and the secrets behind running a successful tattoo business. ================================================================= Best Moments:…
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Ep.306- ULTIMATE Subject Line Test Ideas!🧠| Jay’s SCOOP
12:57
12:57
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12:57In this episode of "Do This, Not That," host Jay Schwedelson dives into the ultimate tactics for writing email subject lines that can significantly boost open rates. He presents actionable strategies based on data analytics from over 6 billion emails, offering marketers insights for creating compelling email subject lines. Divided into three catego…
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Ep. 305- How to Stay in the INBOX! w/GUEST: Michael Barber CMO of StarTech.com & Top Email EXPERT in U.S.!
15:45
15:45
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15:45In this episode of Do This, Not That, host Jay Schwedelson interviews Michael Barber, formerly the head of global marketing and managing director of Grow Schools UK. He is now the CMO of StarTech.com. They discuss email marketing myths, strategies for improving email deliverability, and building a culture of testing within organizations. Michael sh…
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WIP 1710: Top 6 Ways to Sell Your Land Deals (Even If You Don’t Have a Buyers List)
13:42
13:42
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13:42Struggling to sell your land without a buyer's list? In this episode, Brent Bowers breaks down six proven, low-cost ways to move your land deals fast—even if you're just getting started. These strategies work even if you have zero contacts or leads. Learn how to tap into free and powerful platforms like Craigslist, Zillow, and Facebook Marketplace,…
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WIP 1709: #ThrowbackThursday - 3 Steps to Building a Massively Successful Real Estate Wholesaling Business
14:36
14:36
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14:36Feeling stuck in a loop with no big wins in your wholesaling business? This episode might be exactly what you need to break through. Join Brent as he shares the three key steps to supercharge your real estate wholesaling game: Lead Generation, Conversion, and Disposition. He breaks down each stage and shows you how to make the right moves to finall…
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Ep. 304- Ask Us ANYTHING❓ Marketing BUDGETS Cut? Easy No Cost Wins! 😕 Dating Advice?
13:10
13:10
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13:10In this episode of the "Do This, Not That" podcast, host Jay Schwedelson tackles pressing marketing questions, including how to keep lead generation alive amid budget cuts. With a blend of humor and actionable advice, Jay not only shares his personal anecdotes but also presents innovative, low-cost strategies marketers can implement right away. ===…
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WIP 1708: The Daily Action Plan That Netted This 23 Year Old a $21,000 Wholesale Deal
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37:05
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37:05What if consistency could land you a $21K payday? In this episode, 23-year-old investor Howard Wildey breaks down the exact daily routine that helped him lock in his biggest wholesale deal to date. From hitting 30 contacts a day to working PPC leads, Howard shares what’s working right now in his business—and what he’s doing differently that’s payin…
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Ep. 303- ▶️TARIFFS Impact on YOUR Marketing! (no politics!)💡What's Up THIS WEEK! and NETFLIX: 'The Life List' worth watching or not?
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10:02In this episode of "Do This, NOT That," host Jay Schwedelson dives into the current marketing landscape, particularly focusing on the implications of tariffs and the importance of adjusting marketing strategies during uncertain economic conditions. Jay emphasizes three critical tactics—transparency, value, and stability—that marketers must leverage…
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WIP 1707: #Classic - 18 Ways to Make Money in Real Estate Wholesaling
13:41
13:41
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13:41Launching a real estate wholesaling business isn’t for the timid. It demands dedication, resilience, and the courage to take smart risks. But if you’re committed to learning, connecting, and closing deals, the payoff can be significant. Don’t hesitate to take the first step—once you start engaging with people and understanding the market, success w…
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SPECIAL SERIES ==>Does REPOSTING on Social Help or Hurt Engagement?<== | BATHROOM Break #50 COLLAB: The Marketing Millennials + Do This, Not That)
11:37
11:37
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11:37In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dish out quick marketing tips while celebrating Jay's birthday. They also discuss reposting strategies across social media platforms and share insights on content curation. BTW! GURU Conference is back!!! 🔥Registration is now OPEN! The World's Largest Virtual EMAIL MARKE…
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WIP 1706: The 4 Types of Acquisition Reps and How They Impact Your Bottom Line
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15:10
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15:10Not all acquisition reps are created equal—and some might actually be costing you money. In this episode, we break down the four types of acquisition specialists you’ll encounter and how each one affects your bottom line. You’ll learn how to identify and avoid the underperformer, spot the warning signs of the failed (or wannabe) entrepreneur, and u…
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Ep. 302- 35% Increase in CONVERSIONS! New Trend➡️"We saw you looked at this... 📺 What I am WATCHING? | Jay’s SCOOP
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11:45
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11:45In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversi…
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WIP 1705: Cracking the Code - The Success Formula That’s Worked for 5,000 Students
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33:31
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33:31What does it take to build a successful business? Tom Krol has helped over 5,000 students achieve financial success, and in this episode, he shares the exact formula that works. He breaks down why hustle is just a season, not a lifestyle, and why putting revenue first is the key to growth. Tom also reveals the power of truth-telling, the importance…
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Ep. 301- PODCASTING Secrets! w/GUEST:🎙️"Insider Secrets to a Top 100 Podcast"🎙️Host: Courtney Elmer!
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22:34
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22:34In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations fo…
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WIP 1704: #ThrowbackThursday - How to Build a Thriving Real Estate Business when You Have a Full Time Job
33:21
33:21
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33:21Success starts with discipline. Stringing small wins together builds self-esteem, and self-esteem fuels success. Our guest today, Devin Foster, embodies this mindset. Devin began cold calling and investing in 2014 after learning from Robert Kiyosaki. But it wasn’t until 2019—after diving into Wholesaling Inc. podcasts and joining the TTP Training P…
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Ep. 300- Ask Us ANYTHING❓INSTANT Engagement Boost by Using ‘Seasonal Jump’. It’s all about SUMMER and Q3! 😬 Annnnd my Birthday Plans!!
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9:29
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9:29In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week! BTW…
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WIP 1703: How a Broke Newbie Closed $20K Wholesale Deal from 6,000 Miles Away!
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38:03How do you close a massive real estate deal without even being in the same country? Rotem Levy did it—securing a $20K wholesale deal from 6,000 miles away! In this episode, he shares how he generates leads, takes massive imperfect action, and leverages a virtual office to make real estate work from anywhere. Join us and be part of the tribe at the …
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Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!
9:28
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9:28In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies. B…
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WIP 1702: #Classic - How This Investor Went from Unemployable to Making $100k in His First Month Wholesaling
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33:02Char Hiaring has worked over 50 jobs in his lifetime, barely getting by on $13 an hour. In 2017, everything changed when he discovered real estate. Today, he's thriving in wholesaling and joins Brent Daniels to share how he built a strong referral network, the strategy behind his success, and how a single email blast earned him $60K. If you’re look…
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WIP 1701: The #1 Mistake Wholesalers Make with Motivated Sellers (and How to Avoid It)
8:56
8:56
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8:56Are you losing deals because you assume a seller isn’t motivated enough? In this episode, Todd Toback breaks down the biggest mistake wholesalers make when dealing with motivated sellers—and how to fix it. Learn why over qualifying leads can cost you big, how local wholesalers outmaneuver you, and why hiring a lead manager might be the game-changer…
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SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)
15:27
15:27
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15:27In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor. BTW! GURU Conference is back!!!…
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Ep. 297- GUEST:🏬OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise!
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20:58In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising …
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WIP 1700: The Real Secrets Behind Closing Land Deals LIVE in Just 2 Days
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32:19Brent Bowers, Joe McCall and Ray Zhang reveal the step-by-step process of closing land deals in just two days. They discuss three different ways to approach land investing, the power of sending thousands of direct mail offers, and why speed and implementation are crucial for success. Learn how to overcome mindset blocks, including the fear of start…
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Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!👑Friends? Seinfeld?🤦♂️| Jay’s SCOOP
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9:51In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself. Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through en…
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WIP 1699: #ThrowbackThursday - Wholesaling on Terms How to Profit on Every Deal!
18:18
18:18
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18:18Pace Morby is an expert in structuring terms-based deals, building his portfolio while teaching others to do the same. With a system powered by cold callers, lead managers, and door knockers, he turns leads into contracts—closing 15 deals in December 2020 alone. In this episode, Pace shares how he leverages creative financing, wholesaling strategie…
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Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!
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12:03In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment. ===============================================…
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WIP 1698: 6-Figure Wholesale Deal - She Made a Yearly Salary in 1 Phone Call!
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42:00Caroline Cain turned a single phone call into a six-figure wholesale deal—proving that the right strategy and mindset can change your financial future. In this episode, she breaks down how she finds and approaches pre foreclosure leads, initiates conversations, and close deals with efficiency. Learn how she spends just four hours per deal, prioriti…
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Ep. 295- What's Up THIS WEEK: LinkedIn Video LEAVING?😧Ruby Franke!🫣Good American Family! Google 'Short Videos' Tab?
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9:03In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment. ================================================================= Best Mome…
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