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continue reading
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Similar to Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
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Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!
Manage episode 473381388 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.
=================================================================
Best Moments:
(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions
(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)
(02:08) Question from Karen about boosting click-through and conversion rates
(02:36) Introduction to click triggers - what they are and how they work
(03:53) Examples of effective click triggers for B2B marketing
(04:15) Examples of effective click triggers for B2C marketing
(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%
(06:36) Real-life examples of click triggers in personal relationships
(06:42) Data on call-to-action button colors (blue outperforming others by 31%)
(07:42) Brief sponsor message for Marigold
(08:30) Addressing a critical question about discussing reality TV on a marketing podcast
(11:08) Announcement about GuruConference.com registration opening soon
=================================================================
Check out our FREE + VIRTUAL EVENTS! ->
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.
In The Loyalty Program Optimization Guide you will learn:
- Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
- Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
- Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.
Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold
372 episodes
Ep. 296- Ask Us ANYTHING❓What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)➕Karen is TOUGH First Name!
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Share
Manage episode 473381388 series 3503151
Content provided by GURU Media Hub. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by GURU Media Hub or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.
=================================================================
Best Moments:
(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions
(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)
(02:08) Question from Karen about boosting click-through and conversion rates
(02:36) Introduction to click triggers - what they are and how they work
(03:53) Examples of effective click triggers for B2B marketing
(04:15) Examples of effective click triggers for B2C marketing
(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%
(06:36) Real-life examples of click triggers in personal relationships
(06:42) Data on call-to-action button colors (blue outperforming others by 31%)
(07:42) Brief sponsor message for Marigold
(08:30) Addressing a critical question about discussing reality TV on a marketing podcast
(11:08) Announcement about GuruConference.com registration opening soon
=================================================================
Check out our FREE + VIRTUAL EVENTS! ->
=================================================================
MASSIVE thank you to our Sponsor, Marigold!!
FREE Guide → The Loyalty Program Optimization Guide
Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.
In The Loyalty Program Optimization Guide you will learn:
- Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today’s market.
- Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that’s engaging, personalized, and impactful.
- Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.
Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold
372 episodes
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Similar to Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
Some Goodness is hosted by Richard Ellis, a seasoned sales leader passionate about inviting top business minds to share their wisdom. Each episode is only 15-20 minutes, perfect for your commute or workout.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Yes, you can start your own business. And no, you don’t need an expensive degree (or the debt that comes with it). You also don’t need to: Take out a loan Quit your job (right away) Risk your financial stability You just need a little guidance, and the habits it takes to follow through. On The $100 MBA Show, we share the practical, on-the-ground strategies and skills you need to turn your business idea into the future you want. Host Omar Zenhom is a road-tested entrepreneur, business coach, ...
…
continue reading
Welcome to the What’s Next! Podcast. I’ve met so many brilliant people as I traveled the globe and have had some fascinating conversations that I’ve wished had been recorded so I could share them with you - this podcast was a way for me to recreate those moments and let you in on some fantastic insights. My current conversations center around one objective: what's next for companies and individuals as they look to innovate and grow. I hope these conversations inspire you as much as they have ...
…
continue reading
Welcome to an exciting new season of the podcast Your Career: Choice or Chance? - as we dive into the ever-evolving world of GenAI in the Workplace and explore the latest trends, experiences, and career journeys shaping the future of work as AI is increasingly ingrained in it. Each episode provides fresh insights, addressing the transformative influence of GenAI in shaping the workforce of tomorrow, making it a must-listen for anyone interested in staying ahead in the ever-evolving world of ...
…
continue reading
Positive Leadership has the power to change the world. By focusing on trust, empathy, authenticity and deep collaboration, leaders can energize their teams to achieve success for individuals, their organizations, and society as a whole. Yet, it remains relatively unknown outside positive psychology and neuroscience circles. Join Jean-Philippe Courtois, former member of the Microsoft senior leadership team alongside Satya Nadella and co-founder of Live for Good, as he brings Positive Leadersh ...
…
continue reading
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