Valuable thoughts and advice on Photography, Photoshop, and content creation on social media.
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Learn from the superstars turning content into cash! From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for co ...
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Teresa Au chats with motion graphics designer and director Emonee LaRussa, known for her inventive lyric videos for artists like Megan Thee Stallion, Kanye West, and Lil Nas X. Emonee shares her experience as a woman of color in the digital arts, and why it’s so important to her to share her expertise, resources, and connections. Plus, Teresa finds…
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Living Life Colorfully with Jason Naylor (Live at MAX)
24:32
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24:32Teresa Au chats with artist and creative director Jason Naylor live at Adobe MAX 2024. They talk about the power of yes, betting on yourself, and what it means to open your heart. Plus Jason shares the personal messages behind his extremely colorful murals, how he found his style, and why he doesn’t seek out inspiration. What you’ll hear in this ep…
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Teresa Au chats with Allan Peters of Peters Design Company. He’s a brand mark expert, the author of Logos That Last, and the guy who blew up on Instagram Reels reimagining classic logos like Citibank, UPS, and Gatorade. They talk about Allan’s strategic path to launching his own firm, how asking what he wants has led to some of his biggest jobs, an…
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BONUS: Emma Orhun Live from Ottawa Design Club
21:12
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21:12Emma Orhun is a creative multi-tool: a content creator, graphic designer and walking science experiment. She has gone from being a software developer and creative technologist at Shopify to full-time freelance designer working with local and international brands. You can find her work on the bottom of Nike SB shoes and all over the internet. Combin…
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Teresa Au chats with graphic designer Magdiel Lopez about all the spaces for creativity in his life, from his famous “A Poster A Day” project, to his personal artistic practice, to the buildings and offices that his firm transforms into art-filled, meaningful spaces. They also discuss how immigration shapes your thinking, mental health in the face …
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BONUS: Welcoming Rejection with Liz Mosley and Chris Do
24:12
24:12
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24:12For this bonus episode, host Teresa Au shares a conversation between design superstar and In the Making guest Chris Do and graphic designer Liz Mosley. Liz candidly reveals how Chris’ (very polite!) refusal to appear on her podcast inspired her to take on a personal challenge of gaining 100 professional rejections in six months. The surprising resu…
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Radical Generosity with Tina Roth Eisenberg
30:13
30:13
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30:13Teresa Au talks to the legendary founder of Creative Mornings and design blogging pioneer Tina Roth Eisenberg, also known as swissmiss. They explore how Tina’s love of gathering and community both feeds her soul and has led to three thriving design businesses. Tina shares the next big idea from CreativeMornings, the importance of experiments, and w…
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Teresa Au checks in with Instagram’s favorite photo director, Emily Keegin, about how photographers are doing these days. They look at how AI is just the latest technical breakthrough in the medium, what people can do that AI can’t, and the best way to think about trends. Plus, Emily shares tips for creators and solopreneurs to find and create grea…
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Learn by Teaching with PiXimperfect’s Unmesh Dinda
24:37
24:37
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24:37Teresa Au talks with PiXimperfect’s Unmesh Dinda, who teaches Photoshop to over 6 millions followers via fun and accessible videos. They discuss Unmesh’s passion for teaching, his philosophy of progress over perfection, and the challenges of running a creative business. Plus, Teresa asks the hard questions to find out if Unmesh himself was created …
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BONUS Creative Connection Live with Jack Watson and Dewey Saunders
19:23
19:23
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19:23For this bonus episode, host Teresa Au shares chats hosted by her Adobe colleagues Kladi Vergine and Elise Swopes. First we hear from Jack Watson, a brand designer, solopreneur, and social media star–all at just 21 years old. Jack shares how he discovered design tools, his foray into concert promotion, and how an international retailer found his wo…
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Teresa Au chats with artist Shantell Martin about how not fitting in–growing up in London, going to art school, and living in Japan–forced her to really know herself and launched her creative career. Shantell’s trademark continuous line art represents her quest to understand what makes us each unique, and to find ways for us to connect to one anoth…
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BONUS: Live from Adobe MAX London with Margot Bowman and Rachel Sale
21:03
21:03
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21:03For this bonus episode, host Teresa Au shares talks from Adobe MAX London, Adobe’s flagship event in Europe for learning and inspiration. First we hear from Rachel Sale, a UK-based illustrator who is currently an Adobe Creative Resident at London's Victoria and Albert Museum. Rachel shares what it’s like to actually work in a museum, have access to…
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The Thrill of Half-Baked Ideas with Kelli Anderson
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27:42Tell us a little bit about yourself so we know who we're serving and what you're looking for from In the Making: adobe.ly/itmsurvey Teresa Au chats with artist and designer Kelli Anderson on all the things transformation, from Kelli’s paper engineering work that turns paper into a record or a camera to the shifting revenue streams she’s embraced ov…
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Be Kind to Your Mind with Psychotherapist Sarah Ahmed
26:31
26:31
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26:31We want to hear from YOU, our listeners, so we put together a brief survey. We'd appreciate your thoughts: https://adobe.ly/itmsurvey To thank you for your feedback, we’re giving away two 12-month memberships to Creative Cloud (valued at $659.88 each). Enter for your chance to win one of the two Creative Cloud licenses by completing the survey form…
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Teresa Au chats with author, speaker, and entrepreneur Michael Ventura about what empathy really is and how it can help your design work and your business. Michael describes applied empathy–the idea that empathy isn’t just putting yourself in someone else’s shoes–it’s about better understanding what it’s like to be someone else in their own shoes. …
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In the Making kicks off season two with Teresa Au interviewing Vanessa Rivera of The Life of AIVAX about her whimsical Photoshop art and how she balances a time-consuming creative career with a family as a working mom. Vanessa talks about creative tools that save her time in her work, how she and her family left their home to travel in Europe for a…
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Season 2 is almost here! In the Making explores the challenges and rewards of working in the creator economy. Subscribe now to join host Teresa Au as she talks to creatives, soloprenuers, and experts to find out how they thrive at work–and how you can, too! Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses …
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Teresa Au chats with Emmy-winning design superstar Chris Do about his pivot from design to teaching, his education platform The Futur, and all the things he didn’t learn in design school. You’ll hear all about how Chris’ 2M+ social followers inspire his content, and Chris answers questions from design students. Plus, Chris opens up about why now is…
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Inspiration is on tap as Teresa Au speaks to graphic designer, entrepreneur, and author Aaron Draplin. Known as much for his warm and direct personality as for his signature thick lines design style and ample use of Pantone Orange 21, Aaron is beloved by designers everywhere. Aaron shares lessons gleaned from his midwestern upbringing, nearly 20 ye…
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Unfolding Your Money Story with Berna Anat
25:55
25:55
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25:55What’s it like to pay off $50,000 in debt, ditch your 9-to-5, travel the world, create educational content, and build community in the process? Teresa Au speaks to Financial Hype Woman and content creator Berna Anat about how she did all that and how she’s planning for tomorrow. Berna also shares how our emotional relationship with money impacts ou…
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Whether it’s leaving the comfort of a steady paycheck to pursue photography, or checking out the possibilities of AI, sometimes the greatest rewards lie on the other side of fear. Teresa Au speaks to photographer Tobi Shinobi about his first career in law, making a name on Instagram, and why drone photography is so peaceful. Tobi also shares his pe…
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Don’t Quit Your Day Job with Miranda Wong
25:14
25:14
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25:14When is it better to keep your side hustle on the side, and stay with your day job? Teresa Au speaks to UX designer-by-day, illustrator-by-night Miranda Wong about the pros and cons of working a second shift in a creative field. Miranda shares her strategies for time management, why her illustration business makes her better at her day job, and the…
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For small business owners and creators, building your brand is the way to show the world what makes you great and why they should care. Teresa Au speaks to personal branding expert and content creator Phil Pallen about developing an authentic and consistent brand that will help you reach your goals. Phil explains why branding isn’t just about looki…
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Go Big AND Go Home with Yowie's Shannon Maldonado
26:54
26:54
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26:54When a new creative venture is percolating in your mind, it might make sense to move to a more affordable or more nurturing area. Teresa Au speaks to Shannon Maldonado, who quit fashion design and New York to head home to Philadelphia and start her business YOWIE–it began as an online shop, and is now a design studio, store, and hotel. Shannon shar…
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Whether you want to score brand influencer deals or promote a small business, a successful social media strategy needs to reach your audience in their favorite places. Teresa Au speaks to marketing expert and creator Jon Youshaei for tips on making social media content creation pay off for you. Jon shares insights from his years working for YouTube…
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Resisting Perfectionism with Misha Blaise
23:43
23:43
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23:43As a creator, sometimes you can be your own worst enemy! Perfectionism, negative self-talk, and fear block the creative process and keep you from doing your best work. Teresa Au speaks to writer and illustrator Misha Blaise, author of the books This Phenomenal Life and Breathe Deep, for guidance on how to keep perfectionism at bay. Misha shares how…
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365 Chances to Change Your Life with Puno
21:25
21:25
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21:25When it’s time to make a change in your creative career, how do you figure out what you want to do next? Can you start your own business? What are your deal breakers and dealmakers? Use the principles of design to create a career you love. Teresa Au speaks to Puno, a web designer, content creator, and the founder of online education platform ilovec…
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Khoi Vinh, host of Wireframe, hands over the Adobe podcast feed to Teresa Au, host of the new podcast In the Making. Khoi and Teresa talk about finding great stories in design, the rise of the creator economy, and what even is a slashie? Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought…
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Deja Foxx and Carly Ayres Help Avie Daisy Designs Launch a Rebrand
24:12
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24:12Mickaela Allison-Aliifua has big plans to grow her brand beyond just pet collars. Check out her work on Facebook and Instagram, and watch how she evolves her design and product line from “Avie Daisy Designs” to “Keiki’s Collection”. We pair Mickaela with Deja Foxx, a fierce and inspiring online activist, strategist and influencer. Deja talks about …
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Philip Wang and Karlei Ayers Help Hangover Coffee Personalize Their Brand
21:05
21:05
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21:05Natalie Ma and Melody Jung are roommates-turned-business partners who founded Hangover Coffee. Find the brand on Instagram, TikTok and Facebook. They’re big fans of Philip Wang, so we bring him in to offer advice. He’s the co-founder of Wong Fu Productions and owner of Bopomofo, a bubble tea cafe in San Gabriel, California. They talk about the bene…
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Hilton Carter and Kyle Webster Help Plant Man P Design for a Split Audience
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22:23
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22:23This episode profiles Jon Perdomo, co-founder of Plant Man P, as he tries to marry his two seemingly disparate passions and audiences: street wear and houseplants. You can find Jon on Instagram and YouTube. Jon is paired with his hero in the plant styling space: Hilton Carter. Hilton talks about his own journey of starting out, and how he navigates…
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Ellen Bennett and Schessa Garbutt Help Latinx Therapy's Founder Refresh Her Brand
22:59
22:59
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22:59Adriana Alejandre is a therapist working to break the stigma of mental health in the Latinx community by making mental health services more accessible. Find her on Instagram, Facebook, YouTube, TikTok or listen to her podcast. We pair Adriana with Ellen Marie Bennett of Hedley & Bennett, an apron & cookware company known for their iconic ampersand …
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Chris Do and Elaine Lopez Teach Juliana Cifuentes How to Educate Homebuyers
23:19
23:19
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23:19For some content design tips, we pair Juliana with Chris Do. He’s a podcaster, and the founder of The Futur Academy—an online education platform with the mission of ‘teaching 1 billion people how to make a living doing what they love.’ Watch his videos on YouTube, and find him on Instagram and Twitter. Elaine Lopez brings pro designer knowledge to …
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Courtney Quinn and Brandon Groce Help Will on a Whim Rethink His Website
21:53
21:53
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21:53This episode pairs Will with Courtney Quinn - a prolific online content producer you might know as Color Me Courtney. Find her on Instagram, TikTok and YouTube. Courtney used her own website as inspiration to help Will think through color theory, and how different tones and shades could prompt consumer behavior on the merch page. For a professional…
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This is Wireframe: Designed for Small Business
2:06
2:06
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2:06Design plays a big role in shaping how we buy, how we sell, and how we support the businesses we believe in. Meet six young entrepreneurs struggling to brand their small business. We pair them with successful creators who share secrets to designing content that gets noticed. Then we meet a professional designer who offers design tips and advice to …
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Why We Love to Hate Comic Sans and the Return of Fonts with Personality
27:40
27:40
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27:40If Comic Sans showed up at a house party, would it be welcome or shown the door? In this episode, the Wireframe team parties down with a wild array of fonts, good and bad, to learn about the rise of novelty typefaces like Comic Sans and the proliferation of the now all-too-familiar geometric sans serif typeface. They’ll find out what the popularity…
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How do designers use data visualization to take the numb out of numbers?
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21:07
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21:07Do you know what “flatten the curve” means? If so it’s likely in part due to the hard work by data visualization designers over the last year. Our society is now more data driven than ever; as everything is quantified, counted, and dumped into spreadsheets, and it’s easy to be overwhelmed by numbers. Data visualization designers work to sort throug…
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Why are package designers rethinking the box?
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23:31
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23:31Do you keep your iPhone boxes—or toss them? This simple question sparked a heated debate on Twitter earlier this year that, at its heart, is really about the role that the design of packaging plays in our lives. At the same time, online shopping keeps gaining huge momentum, especially during the pandemic. And that’s changing how we interact with th…
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How can designers support the fight for racial justice?
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28:11
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28:11The Black Lives Matter movement has mobilized countless people all over the world in the urgent fight for true racial justice and equality, one of the most important issues of our time. In this episode, host Khoi Vinh and producers Dominic Girard and Pippa Johnstone examine the intersection of BLM and the world of design and creativity. They unpack…
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Does Peloton’s design actually help you exercise more?
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27:10
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27:10An entirely new user experience has been designed for people who want to exercise from home. By combining touchscreens and apps with stationary bikes, treadmills, rowing machines, punching bags, strength trainers - even smart mirrors - a new category of exercise has created millions of new fitness buffs. Long gone are the days of VHS fitness classe…
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Does Burger King's new logo make you nostalgic?
26:46
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26:46When Burger King launched its new logo and branding identity this winter, a lot of people said the new look felt retro, even nostalgic. But was that really what the King had in mind for its new brand? In our season launch episode, host Khoi Vinh and producers Pippa Johnstone and Dominic Girard investigate the creative upsides and the pitfalls of us…
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Design, creativity, and a new season of Wireframe
1:17
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1:17Wireframe is back with a fresh season all about design and creativity. We're digging into all kinds of stories about how designers shape our everyday lives—graphic designers, UX designers, typographers, illustrators, artists, activists, and more. We'll learn from them about how we can unlock creativity for all. Hosted by Khoi Vinh, senior director …
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Why are elections so hard to design well?
29:56
29:56
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29:56The fundamental design feature of a democratic society is a citizen's right to vote. But ensuring that every person is able to vote is not as easy as it seems. Everything from how you design a paper ballot, build an electronic terminal, process a mail-in ballot, engineer a public space for private voting, and so on, brings hundreds of complicated d…
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A third of America's population struggles to sleep through the night. For many of us, stress and anxiety play a big role in that. Some designers believe they can help us tackle these problems and calm our minds. The sleep-aid market is a multi-billion dollar industry, so it's no wonder companies are trying to design solutions for us. But can apps a…
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How streaming services design interfaces to keep us watching
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30:02On just one day this spring, at the height of global stay-at-home orders for Covid-19, Americans watched 27 billion minutes of streaming video. Dozens of online streaming services court us with an ever increasing amount of television and film content. And yet, more streaming services are coming online. But in the battle to win over subscribers (and…
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How crowdfunding design makes it easy for us to give
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27:51As the pandemic created health and employment crises, a lot of people found themselves in urgent need of financial help. As a result, crowdfunding platforms are proving more popular than ever. They create personal connections between those of us asking for help, and those of us with money to give. We look at how platforms like GoFundMe, Kickstarter…
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Your dad’s dog is barking in the background, but he doesn't know how to mute his video chat. Your uncle can’t get Netflix working on his new SmartTV. And grandma still can’t find where her favorite songs are stored on her tablet. Why is your family always depending on you for tech support? Sometimes design, technology, and getting older doesn't add…
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With our first episode, we tackle the Covid-19 pandemic question directly: how has it affected designers and the work they do? Our episode explores the changing nature of work from a designer's perspective. We also examine what it means to design during a pandemic - and how our anxieties and concerns we have intersect with the responsibilities UX d…
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With the pandemic, the user experience of life has changed. It has affected how we feel, how we communicate, how we think and how we entertain ourselves. This season, we examine how good UX design can help technology support some very current anxieties. Can design help us sleep? Can it encourage us to be more charitable? Can it solve our family tec…
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Can an app really help you fall in love? Sometimes using a dating app feels like getting hit by cupid’s arrow - and sometimes it feels like you’ve been stung. We talk to designers and daters to see whether the UX of these apps is meant to help you find that someone special, or just to keep you swiping left indefinitely. Read the PDF transcript of t…
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