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Walter Lawrence Podcasts

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High Intensity Business is a high intensity strength training and strength training business podcast offering content to help you realise your health goals, become a great personal trainer, and build a successful HIT business. Content includes training protocols, workouts, exercise science, nutrition, and biohacking. From a HIT business perspective, we cover personal training, coaching, startup, sales, marketing, operations, systems, hiring, scaling, etc. Guests include Dr Doug McGuff, Drew ...
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PitchSide From the Plex

SoccerPlex Radio

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Talking soccer and all things sports. Focusing on youth and amateur sports, as well as the happenings at the Maryland SoccerPlex and Adventist HealthCare Fieldhouse. Hosted by Matt Libber and Kim Walter. Produced by Alexis Andrukat Price
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The Storyhole

Joel Huggins

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Joel Huggins, America's last true folklorist, is on a mission. To gather the stories of friends old and new. Nothing's better than the good old fashioned personal connection of the oral storytelling tradition. Who doesn't love hanging out with their friends hearing and telling stories?! If the answer is you, then buzz off. But if not, welcome to The Storyhole! Extra special thanks to Nick Shoulders for the theme song and music. Check him out at nickshoulders.bandcamp.com and @okaycrawdad on ...
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Director of Radio Ann Alquist sits down with Director of Television Barb Gravel and Prairie Public President & CEO John Harris to explore the legacy of Lawrence Welk and the story behind the new documentary Lawrence Welk: A North Dakota Farm Boy. Plus, Main Street host Craig Blumenshine chats with Beach, North Dakota Mayor Walter Losinski, and we w…
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What’s it like doing over a hundred client sessions a week, helping people get fit and fixing injuries caused by things like CrossFit? Salus Strength Founder Kyra Seiler talks about how she fixed her many injuries using high-intensity training and how she’s helping many people do the same while getting in the best shape of their life. We go into ho…
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Bill Siemering, NPR’s first program director and the author of its inspiring mission statement, recounts the network’s early goal of honoring diversity by including a variety of American voices. Also, we hear how America’s 18th century founders emphasized the importance of a free press and an educated citizenry to the success of their experiment in…
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How quickly can you become a highly profitable personal trainer and HIT studio owner? TJ Milam is the founder of Premier Strength in Nashville, Tennessee, and he talks about his journey from starting out in Hollywood to starting his own High-Intensity Training Studio and getting 40 sessions right after opening. We go into the powerful customer serv…
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On Mainstreet, host Craig Blumenshine talks with journalist Allison Olimb about the role and importance of rural journalism in strengthening small communities. Plus, Director of Radio Ann Alquist sits down with John Dyste to discuss why independent grocery stores in small towns matter now more than ever, and why they’re worth supporting.…
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How does a world-class personal trainer give exercise instruction to clients? In this previously members-only Masterclass, Discover Strength CEO Luke Carlson dives deep into how to give the best exercise instruction for your HIT clients in painstaking detail - there’s no wiggle room to let mediocrity slip into this one! We talk about what you need …
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What separates the average strength trainer and HIT business owner from the great ones, and what key lessons can you learn from the best in the business? Scott Savor is the CEO and Leadership Consultant at Uncommon Competitor, and on this episode, we talk about what every HIT professional needs to develop to become more successful sooner. We talk a…
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If you’re a studio owner or a personal trainer looking for the best strength training business model for yourself, what should you choose? Discover Strength CEO Luke Carlson explains your options, the pros and cons of each, and the key factors you need to think about when deciding which model you should use for your fitness business. If you’ve been…
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Ever wonder what it takes to not just build a successful strength training business but do it so well that you get the chance to turn it into a franchise? MaxStrength Fitness founder Jeff Tomaszewski returns to talk about the biggest lessons he’s learned about running a highly successful fitness business. We went into the importance of focus and si…
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Is pure SuperSlow the key to building an ultra-successful strength training business? Dagoberto “Bert” Vila returns to the podcast to talk about how he has used the SuperSlow protocol as a purist and a solo strength trainer and what lessons other HIT trainers and studio owners can learn from his experience. We go over his impressive numbers, workin…
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What would a strength studio from the future look like and how would it work? Spoiler alert: the future is happening right now, and there’s a lot we can learn from it! Lucas Leal joins us to talk about how his strength training studio is using technology to train clients better and make operating a HIT business smoother, more efficient, and easier …
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Want to learn how to talk to your strength training clients like the experts do? Smart Strength Austin’s Skyler Tanner talks about the most effective ways to answer some of the most common questions your prospects and new clients might have, like whether cardio is necessary or not, the right training frequency, how to fix saggy skin, along with oth…
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What do you need to do to make your strength training business stand out and attract clients effectively without spending a fortune on advertising? Fitness and More owner Steve McKinney joins the podcast to talk about his incredibly efficient strength training AND client closing methods, how his business is thriving with almost zero advertising, an…
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Can you create a strength training studio so successful that clients call you the “Ritz-Carlton” of high-intensity training? X-Force Body co-founder Illy Stoilova joins the podcast to talk about the advantages of X-Force machines, how she creates incredible client experiences, why she’s so rigorous when it comes to hiring trainers, and how she’s do…
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Want the honest-to-goodness A-Z of starting a successful, profitable strength training business? Learn the 4 biggest keys to starting, operating, and growing your own strength training business fast — Million-Dollar Trainer Pete Cerqua tells you everything you need to know to get started and be legitimately profitable within 30 days. This episode g…
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Want to start a new studio but aren’t sure which HIT equipment brands to go with? Million-dollar Trainer Pete Cerqua takes you on a deep dive into which HIT machine brands to consider, how to modify them (and why), and how to get the best deals. Pete goes into the specifics of how your HIT brand and machine choices can affect your client consultati…
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What does it take to completely turn your life around and become a super successful strength studio owner? I’m excited to have Paradox Strength founder Janaya Skye on the podcast, and you’ll soon find out why: we talk about her amazing story, how she fell in love with high-intensity training, and how it not only helped her get her health back but p…
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Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions? The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news …
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Have you ever wondered which are the four best strength training machines for starting your first strength studio? And not just any 4 machines — but the most bang-for-your-buck, make-your-clients-love-you-and-make-you-profitable-fast machines? Million-Dollar Trainer Pete Cerqua returns to walk you through everything you’ll need to start a new stren…
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What’s it like to go from just owning 2 strength studios to growing a worldwide business with over 200 outlets and counting? In this episode, I finally get to sit down and talk with The Exercise Coach and Exerbiotics CEO/Founder Brian Cygan, and we go over his fitness business journey and the lessons he’s learned when it comes to highly successful …
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Personal Trainers and Strength Studio owners: are you making the most out of the money you’re earning in your fitness business so you can earn in your sleep and not worry about going bankrupt if you’re unexpectedly forced to miss a few weeks of work? Million-dollar Trainer Pete Cerqua explains the right way to manage your financials so you can earn…
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Have you been looking into boosting your strength training client’s results using advanced training techniques and come across lengthened partials as a possible approach to bust out of plateaus? Dr. James Steele returns to the podcast to talk about his latest study that goes into whether it’s worth your time or not, and how you might be able to use…
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How can you run and grow a successful strength training business without burning out and losing your personal freedom? Strength Trainer and Business Coach Dave Bess returns to the podcast to teach you how to structure your time so you can get the most important things done and have more time for yourself and your family so you can grow your fitness…
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How can you tell if your customer service is great (and if it’s not, how can you make it great)? The best way to know that is if you can get up to 20 client sessions a week in 30 days, and million-dollar trainer Pete Cerqua walks you through exactly how to do that in this must-watch episode. Pete is a legendary strength trainer, bestselling author …
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What does it take to develop your HIT studio’s trainers into great ones? Discover Strength CEO Luke Carlson walks you through the exact steps you need to take with each of your trainers to make sure that they are putting your HIT clients through the best possible strength training experience. If you want to develop the best possible strength traine…
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If your HIT studio hasn’t gotten an award yet, what’s stopping you? Simply Strong’s Ed Collins and Katie DeRego explain just how powerful getting awards for your HIT business can be and how you can get them. If you want to tap into the power of aiming for and becoming an award-winning strength studio, this episode is for you. ━━━━━━━━━━━━ ⚡ Get 20+…
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If you had the money to start your HIT studio right now, do you know the exact steps to make sure it becomes sustainable and successful fast? Million-dollar Trainer Pete Cerqua returns to talk about the exact steps you can take to build out your new HIT studio and get sessions as quickly as possible. We talk about where to get capital, managing you…
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How big of an impact can the equipment you choose have on your HIT Business? Imagine Strength’s Jeff Turner returns to talk about why your HIT studio equipment should help you to become as profitable as possible while helping you give your clients great results. We also go into new additions and improvements that help you serve more customers, we t…
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What can you learn after 11 years and 500 episodes of listening to world-class strength trainers, exercise scientists, and HIT Business experts? In this milestone episode, Discover Strength CEO Luke Carlson turns the tables on Lawrence Neal (me!) and we talk about the most high-impact things you can do as a fitness business owner, as a strength tra…
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What really is the ultimate HIT protocol for optimal hypertrophy and maximizing your genetic potential for building strength and muscle mass? In this episode, SuperSlow Master Dagoberto Vila and Exercise Scientist Dr. James Fisher debate on whether SuperSlow or higher-volume HIT can help you get the ultimate gains — and what you can take away from …
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How can you design HIT workouts into client experiences so great that you’ll never lose a client, even when they get injured? Discover Strength CEO Luke Carlson returns to take you step-by-step on the high-level process of building a bulletproof HIT workout that not only stops you from losing clients (which is easier than you think!) and give them …
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What if you could design a HIT workout and client experience so good that they’ll want to refer endless clients to you? Master Strength Trainer and former competitive natural bodybuilder Lou Abato joins the podcast to talk about what it’s like to stand out and outcompete other big city gyms with zero advertising. Lou is the CEO of the Ultimate Trai…
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Can you really build your own highly successful HIT Fitness Business using only Isometric Protocols and Equipment? Isophit Inventor Brad Thorpe returns to the podcast to talk about just how powerful – and incredibly safe – isometric training is to the point that it can be used by both world-class athletes (including one very popular NBA rookie) and…
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