The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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511 - Unlock the Secret to Explosive Growth: Leverage Media Coverage Like The Strength Shoppe Founders Melinda Hughes and Arjen Van Eijmeren Did
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Manage episode 477357957 series 1143944
Content provided by Lawrence Neal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawrence Neal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions? The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it’s a strategy that can keep on giving you results even years after it’s come out! We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you. If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course: https://www.skool.com/hib ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
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517 episodes
MP3•Episode home
Manage episode 477357957 series 1143944
Content provided by Lawrence Neal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Lawrence Neal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Want to know how to get that one big news article about your strength training business that can bring in tens of thousands of dollars worth of clients and sessions? The Strength Shoppe’s owners Melinda Hughes and Arjen Van Eijmeren sit down to talk about how you can cultivate that one big break into tens of thousands of dollars and even more news coverage that can help you grow your fitness business like no other marketing strategy can — it’s a strategy that can keep on giving you results even years after it’s come out! We go over how to handle media in small towns versus big cities and what to expect from each, and Melinda and Arjen share advice on reaching out to journalists, what to say in interviews, and how to position yourself as an expert so smaller publications (and even bigger ones) are more likely to write about you. If you want to grow your strength training business and attract more clients like no paid ad campaign can even dream of accomplishing, then tune in to this episode! ━━━━━━━━━━━━ ⚡ Get a Free Strength Training Business Course: https://www.skool.com/hib ━━━━━━━━━━━━ 🎬 For the complete show notes, links, and resources, click here
…
continue reading
517 episodes
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