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What Great Sales Teams DO DIFFERENTLY: Pain Chain First, Outbound Second | Mark Kosoglow | Ep. 312
MP3•Episode home
Manage episode 485568544 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.
🎙 ACTIONABLE TAKEAWAYS:
- Define your ICP by real problems, not just data, to find the right prospects.
- Understand where prospects are in the buyer’s journey before asking for meetings.
- Use a “pain chain” of educational messages to move prospects from unaware to aware.
- Offer valuable insights or audits instead of just asking for meetings.
MARK’S PATH TO PRESIDENTS CLUB:
- Co-Founder/CEO @ Operator
- Chief Revenue Officer @ Catalyst Software
RESOURCES DISCUSSED:
- Join our weekly newsletter
- Things you can steal
- Save $50 on any 30MPC course with code “PODCAST”
489 episodes
MP3•Episode home
Manage episode 485568544 series 2782528
Content provided by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Armand Farrokh & Nick Cegelski, Armand Farrokh, and Nick Cegelski or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.
🎙 ACTIONABLE TAKEAWAYS:
- Define your ICP by real problems, not just data, to find the right prospects.
- Understand where prospects are in the buyer’s journey before asking for meetings.
- Use a “pain chain” of educational messages to move prospects from unaware to aware.
- Offer valuable insights or audits instead of just asking for meetings.
MARK’S PATH TO PRESIDENTS CLUB:
- Co-Founder/CEO @ Operator
- Chief Revenue Officer @ Catalyst Software
RESOURCES DISCUSSED:
- Join our weekly newsletter
- Things you can steal
- Save $50 on any 30MPC course with code “PODCAST”
489 episodes
All episodes
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