Most businesses rely on abundant water to operate. Access to uninterrupted water is expected to be as reliable as electricity. While energy conservation programs have become established and have documented cost savings to support them, water costs have remained low and water conservation has not been a major initiative for many companies. Energy conservation is easier to manage at points of use, while water has been more difficult to collect data to provide insights to reduce water consumption. The better we measure water use, the better we are able to manage it and derive the most value from this finite resource. In this episode, Pete Baldwin of Hydro Tech discusses the various opportunities and strategies facility managers and owners can deploy conserve water through advanced cooling tower management and why water is becoming more important for buildings. PETE ON SOCIAL LinkedIn: https://www.linkedin.com/in/petebaldwin/ About 3P Theory: Founded by Mike Brown in 2018. This is 3P Theory, the podcast for AEC professions seeking to elevate their knowledge on green building strategies and practical design collaboration for sustainable mindsets. Bringing you change-makers, innovators and sustainable leaders whose projects and careers have positively impacted the industry. If you're looking to get inspired, motivated, and fired up to take ACTION towards a greener planet you're in the right place. Don't miss our bi-weekly episodes, hit subscribe: Website: 3ptheory.com Get to know Mike Brown LinkedIn: https://www.linkedin.com/in/mbrownjr/ Facebook: https://www.facebook.com/mikecharlesjr Instagram: https://www.instagram.com/mcharlesjr/ Twitter: https://twitter.com/mikeycharlesjr YouTube:https://youtu.be/UiHNSKTLoPw