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In this episode, Wayne and Steve dive deep into the financial realities that every business leader needs to understand but many overlook. They break down the “big three” financial statements: profit and loss, balance sheet, and cash flow, revealing how each one tells a different part of your company’s story. From the dangers of showing profit on paper while being cash poor, to the pitfalls of growing too fast without the cash to fund it, Wayne and Steve share candid insights drawn from real-life business experience. They also explore how challenging industry norms and designing a business model that prioritizes cash flow can give you a powerful edge. Whether you’re an entrepreneur, business owner, or manager, this episode is packed with practical wisdom on running a healthy business, making smart financial decisions, and staying disciplined even when the results aren’t visible yet. If you’ve ever wondered how to avoid going broke while growing or how to truly “know your numbers” this conversation is for you.

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Wayne Foreman: @wayne4man
Steve Kincanon: @Steve_kincanon
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Apple: https://podcasts.apple.com/podcast/id1810132342
Spotify: https://open.spotify.com/show/6icTxp0wsvMPmnjZsGtybV
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Intro and outro music by Korshun
https://audiojungle.net/user/korshun
Produced by Quentin White | @quentinlwhite