Charles H. Green is an author, speaker and world expert on trust-based relationships and sales in complex businesses. Founder and CEO of Trusted Advisor Associates. Charles is the author of Trust-based Selling, and co-author of the iconic The Trusted Advisor and the Trusted Advisor Fieldbook. 

In this episode, Charles shares how trust is the single most powerful factor driving client relationship effectiveness – including business development.

“People look at the word trust, and they read these things in the press about trust, and it makes it look like it’s a simple problem. And they want to become known for being more trustworthy. ”

– Charles H. Green

Why you have to check out today’s podcast:

• Learn how to deserve and earn a buyer’s trust.

• Determine how trust between buyer and seller is created and explains how both sides benefit from it.

• Discover why trust goes hand-in-hand with profit; how trust differentiates you from other sellers; and how to create trust in negotiations, closings, and when answering the six toughest sales questions.

Learn More about the 3X Value Growth™ Model

Go to www.3xvaluegrowth.com/model

Resources|Links

• www.trustedadvisor.com

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