Interview with Dwight Holcomb : The Lean CMO : How a Small Marketing Budget Can Produce Big Results

3X Value Growth

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5+ y ago 16:06

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Dwight W. Holcomb is the author of the #1 Amazon Bestseller “The Lean CMO”, a Member of the Forbes Business Council and the host of the business television show, “SaaS CEO Success TV”.  The show airs on the C-Suite TV Network which has global distribution in over 59 million households and more than 90 million views per month.

In this episode, Dwight demystifies the black box of modern marketing showing exactly how to get more with less. Through his storied career and first-hand experience, you will learn how to maximize the value of your teams, tactics, and especially, yourself.

“A lot of times lead generation companies lose opportunities over the fence to sales. And if the process is broken on the sales side, the salespeople will just point the finger at marketing and say, ‘They’re bad leads.'”

–Dwight W. Holcomb

Why you have to check out today’s podcast:

Discover how to marry online lead generation with sales prospecting for better results
Learn how to maximize the value of your teams, tactics, and especially, yourself as the executive and CMO
Understand a marketing system that’s lean, smart, and brilliantly effective to the core

Learn More about the 3X Value Growth™ Model

Go to www.3xvaluegrowth.com/model

Episode Takeaway: The symptoms Dwight sees CMO's experience when they try to do all things by themselves

Executives are pretty overwhelmed and kind of out of their space. CEOs trying to be a CEO, but he also has to play sales and also has to play marketing roles, and is, you know, really kind of overwhelmed wearing all those different hats.

A lot of times lead generation companies losing opportunities over the fence to sales. And if the process is broken on the sales side, the salespeople will just point the finger at marketing and say, 'They're bad leads.'

Resources|Links

Link: https://www.hcdco.com/hacks/

Connect with Dwight Holcomb:

LinkedIn: https://www.linkedin.com/in/dwightholcomb
Website: https://dwightholcomb.com/
Twitter: https://twitter.com/dwightwholcomb?lang=en

47 episodes

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