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Interview with Lisa Nirell: Mindful Marketing in Challenging Times

3X Value Growth

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Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe,  Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.

In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality.

“Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?”

– Lisa Nirell

Why you have to check out today’s podcast:

  • Discover how to become a mindful leader who knows how to ask customers what they need and become the go-to service provider for that need
  • Learn how to stay present and profitable in a data-driven world by working directly, and interacting humanely with their customers
  • Discover how do you make that leap from the way you did marketing when the economy was booming to how marketing is done now in a new reality
Learn More about the 3X Value Growth™ Model

Go to www.3xvaluegrowth.com/model

Episode Takeaway: What is the meaning of the platitude. “We are in this together”?

“It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say, ‘I really need some resources, I need some help. Can we work on this together?’“

– Lisa Nirell

Resources|Links Connect with Lisa Nirell:

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47 episodes

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