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How big is matcha?

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Manage episode 471929492 series 2797185
Content provided by Hannah Heath and World Coffee Portal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Heath and World Coffee Portal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Matcha has seen significant growth in coffee shops in recent years. With its striking green colour, promoted health benefits, and aspirational lifestyle appeal, this Japanese-origin tea has firmly captured the attention of Western consumers.

In this episode we're asking what’s driving this surge in popularity, what’s next for the category, and will there be enough matcha to go around as demand starts to outstrip supply?

To find out, we'll speak with two specialist matcha operators - Zach Mangan, Founder of Kettl in New York and Hiromi Matsunobu, Founder of Matchado in London.

Credits music: Colourblind by Jennifer Lyons in association with The Coffee Music Project and SEB Collective

Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

  continue reading

184 episodes

Artwork
iconShare
 
Manage episode 471929492 series 2797185
Content provided by Hannah Heath and World Coffee Portal. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Hannah Heath and World Coffee Portal or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Matcha has seen significant growth in coffee shops in recent years. With its striking green colour, promoted health benefits, and aspirational lifestyle appeal, this Japanese-origin tea has firmly captured the attention of Western consumers.

In this episode we're asking what’s driving this surge in popularity, what’s next for the category, and will there be enough matcha to go around as demand starts to outstrip supply?

To find out, we'll speak with two specialist matcha operators - Zach Mangan, Founder of Kettl in New York and Hiromi Matsunobu, Founder of Matchado in London.

Credits music: Colourblind by Jennifer Lyons in association with The Coffee Music Project and SEB Collective

Sign up for our newsletter to receive the latest coffee news at worldcoffeeportal.com

Subscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear

  continue reading

184 episodes

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