About this episode

What do Broadway, million-dollar exits, and dog-inspired philanthropy have in common? Lisa Morris.

In this electrifying episode of 9x90™, Adi Soozin interviews Lisa Morris—a Broadway touring performer turned powerhouse entrepreneur, who built and sold Road Concierge, a multi-million dollar entertainment travel agency now part of the multi-billion dollar Internova empire. After her exit, Lisa stepped into the world of high-stakes investing and family office leadership, where she now hunts down the next generation of world-changing founders.

From bartering her way to a luxury office suite to turning her late dog into a philanthropic legend (and a diamond!), Lisa shares the untold stories behind her rise—and the impact she's making now across healthcare, arts education, and tech-for-good.

You’ll hear brilliant, bold, and sometimes hilarious tales of creative fundraising, how Broadway taught her to dominate the boardroom, and why authentic relationships are the most undervalued currency in business. If you care about legacy, want to raise capital the smart way, or dream of turning passion into empire—you’re going to be obsessed with this episode.

About this guest

For those of you who do not know Lisa Morris, she …

1. Broadway Star → Multi‑Million-Dollar Entrepreneur → Family Office Powerhouse
   Lisa Morris is a Broadway touring performer turned entrepreneur; she founded and built Road Concierge, a multi‑million-dollar entertainment travel agency, before selling it to a multi‑billion‑dollar travel conglomerate (Internova, via ALTOUR), where she still leads the entertainment travel division and now serves as Managing Director at AKS Family Partners and Director of Philanthropic Services for FORCE Family Office.
2. From Schemes at a Hedge Fund to Savvy Founder
   While touring as an actress, Lisa realized artists were poorly served by traditional travel agencies. She launched Road Concierge originally as a side hustle—but quickly turned that into a full-time business after booking travel for top Broadway and touring productions, including Les Miserables, Cats, Evita, Beauty and the Beast, and even Prince's shows.
3. Impact Investor & Philanthropy Advocate
   Lisa's influence extends well beyond entertainment: she now invests in early-stage impact-driven startups (like SociAvi, which helps the elderly safely use tech) and serves in influential philanthropic roles—pitch coaching through NYSERDA/Columbia, advisor to organizations like the Mary Tyler Moore Foundation and Coralus, and senior advisor at the largest U.S. family office network, FORCE Family Office.

Read more on 9x90 at 9x90.co/Lisa-Morris