Laura Grayson referred Will to participate here several months ago and at that time Will asked me to reach out to him again "after September", when his schedule might afford him a little extra time. And so I did and he was kind enough to put me on the calendar. We met in a conference room at the Ruffwear and Embark headquarters, where Will serves as the President. This was actually our second meeting — our first being a couple of weeks earlier to chat about another photography project — so I had some idea of what chatting with Will was like and, because of that first interaction, I was really looking forward to this conversation. True to the one form I have come to understand of him, Will chatted with me with patience and attentiveness and offered his perspective on the subjects below with care and sincerity. To say I enjoyed taking with Will would be a severe understatement. Something about the way he says it makes what he has to say resonate with me. I am so grateful to have had this conversation with him face to face and it's an honor to share it with you here.