ARE YOU USING SOCIAL MEDIA TO BUILD A BRAND AND BE KNOW AS AN EXPERT IN YOUR AREA OR JUST TRYING TO SELL? How adept are you to change? How is your customer experience?
On this very early episode, before it was an official podcast, I had a cuppa with Kym McGuinness State Manager realestate.com.au. Whilst this was recorded at the outset of COVID, the content is still relevant to all businesses but particularly the Real Estate sector. The sound quality was not as good in the early days. I'm pleased to say, it's MUCH better now.
Kym had some great insights from his journey and some really strong messages. With a resume like this, his knowledge and expertise is definitely worth listening to.

Kym’s career in sales and sale management started in Telco at Answer Page/ Hutchison Telecoms, selling pagers (before mobile phones), then introducing mobile tech to SA.

He then moved to AAPT as State Business Sales Manager and helped roll out one of the first fibre networks through the CBD as well as service business’s telecommunications needs through their telecommunications carrier service.

More recently, Kym has been the State Manager at realesate.com.au for over 15 year, witnessing the explosion of digital media in the real estate sector during that time.

He is skilled in digital strategy, negotiation, business planning, advertising/marketing and change management. Kym is passionate and dedicated to making the customers experience outstanding whilst achieving REA’s company objectives.
These are just some of the questions I asked Kym:

Common theme, Initiating major change….. were there common barriers /objections?

COVID-19 has created major challenges in the industry regards opens and auctions.

You told me some time ago, that you have lived in the same suburb for over 20 years and no 1 agent “owned” the area.

Attention on our devices and social had increased by 60% yet I don’t see anyone taking advantage? I see “look at this home” or come to my open” but I don’t see anyone building a brand or an audience, someone that would be the “go to” agent

With tech we broadly group users into 3 categories. early adopters, middle majority, Laggards, where do you put the Real Estate industry as a whole?

What do you see as the next “big thing/ change” in the real estate industry?

One message to agencies and agents?