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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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How do you become a brand of your own? Especially as a screenwriter or a filmmaker, the gatekeepers tend to put you in a genre box, but there's a way around that. Let's discuss the common themes, your artistic voice, and how to use that as your brand.
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