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HBO and The Ringer's Bill Simmons hosts the most downloaded sports podcast of all time, with a rotating crew of celebrities, athletes, and media staples, as well as mainstays like Cousin Sal, Joe House, and a slew of other friends and family members who always happen to be suspiciously available.
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The crew goes back on the road to Louisville for Black Bourbon Run 6 and they brought the mics with them. Joined by the architect of BBR himself, Paul aka Black Bourbon Maverick, this episode dives into the growth of the BBR experience, the strategy behind curating distillery visits and barrel picks, and the importance of building a whiskey community rooted in intention, inclusion, and vibes. From the evolution of event planning and merch drops to legendary moments like the Utopia Bottle Share and karaoke under the stars, this one captures what makes BBR more than a whiskey trip, it’s a movement. Whether you're a seasoned sipper or new to the run, this episode is packed with laughs, gems, and behind-the-scenes stories that’ll have you wanting to grab your jacket and join the family. Pull up a chair, pour something special, and tap into the culture.
126 episodes
