Today, we’re taking center stage to explore the rise and fall of E3—the Electronic Entertainment Expo—which debuted in 1995 and quickly became the most important annual event in the video game industry. We begin by uncovering its origins, tracing back to congressional hearings on video game violence, the formation of the ESRB, and the industry’s desire to break free from CES. Then, we’ll dive into E3’s golden years, from surprise console launches and legendary game reveals to packed convention floors and media spectacle. Finally, we’ll reflect on its decline in the digital age and the shifting landscape that ultimately led to its demise. So, grab your press badge and join us on the show floor for today’s trip down Memory Card Lane!