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Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
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Today's A:360 discusses an idea known as "The Four R's". "The Four R's" is a digital marketing framework The Knowlton Group created to conceptualize analytics-driven digital marketing efforts that a modern consumer expects.
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