In this insightful episode of ABA On Call, Rick Kubina and Doug Kostewicz tackle some of the most commonly misunderstood and misapplied concepts in Applied Behavior Analysis. From the mislabeling of reinforcement to the confusion between negative reinforcement and punishment, the hosts explore why technical accuracy matters and how misunderstanding core terms can derail effective practice. Using real-world stories, data interpretation, and even a behavioral lightning round, the episode clarifies foundational concepts like prompting, fluency, task analysis, motivation, and generalization. Whether you’re a student, a supervisor, or a seasoned BCBA, you’ll walk away with a deeper appreciation for precision in both language and application.

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