In this conversation, Lee Salz emphasizes the importance of the first meeting in sales, highlighting that its core purpose is to generate enough interest for a follow-up. He stresses that every successful meeting should conclude with a scheduled next step, ensuring that the momentum is maintained and the client remains engaged.

Lee Salz is a globally recognized Sales Differentiation® strategist and author of the hot, new sales book, The First Meeting Differentiator – Transforming Sales-Focused Discovery into Client-Centric Consultations.

Known as a sales contrarian, Lee combats old-school, ineffective selling methods and challenges you to think differently about your selling approach. Creator of Sales Differentiation® strategy, Lee guides sales organizations to win more deals at the prices you want® by differentiating what and how you sell.

Enjoy a Special Offer: Download “Top 10 Ways to Offer Meaningful Value So Prospects Will Want to Meet with You”

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

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