In this conversation, Etinosa and Diane discuss the intricacies of decision-making in business relationships, focusing on how pricing strategies can influence client engagement. Etinosa emphasizes the importance of framing decisions in a way that leads clients to consider options rather than simply agreeing to work together. The dialogue highlights the shift from a binary decision to a more nuanced discussion about service packages and their value.

Etinosa is a behavioral economist and CEO of Decision Alpha, a pricing strategy firm that helps businesses achieve sustainable growth through smarter, psychology-driven pricing. With over a decade of experience across global financial institutions and startups, her work helps businesses replace guesswork and anxiety with confidence and profitability. Etinosa’s insights have been featured in MarketWatch and Morningstar. Be sure to check out her behavioural pricing playbook.

If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious.

Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web.

Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results.

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