“Most microentrepreneurs here in Brazil… don’t have a lot of the tools that a bigger business would get. And they were struggling a lot,” says Carlos Dejavite, co-founder of SmartMEI, on the final episode of a four-part miniseries of VentureKast. In this series, we discuss insights from Accion Venture Lab’s latest publication, which explores how fintech startups can “win from within” by focusing on building value for their existing users. SmartMEI’s app offers microentrepreneurs and other workers operating in the gig economy in Brazil — like delivery drivers, street vendors, and electricians — business solutions and a gateway to banking services. SmartMEI continues to evolve their platform and scale new products so these workers can succeed.