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How to Use Community Partnerships & Engagement to Scale Your Accounting Firm (Jessica McCracken)
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In this episode, Jessica McCracken, the Strategy & Partnership Leader for Accountant Segment at Intuit joins host Roman Villard to discuss her unique insights and strategies on leveraging community partnerships and engagement to expand firms’ reach and impact.
This episode is filled of insights for anyone interested in understanding how community engagement can be a powerful catalyst for business growth.
Jessica's experiences and advice are not just inspiring but also packed with actionable takeaways.
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Chapters
1. Building community and industry partnerships for accountants (00:00:00)
2. Collaboration between tech and accounting industries (00:04:17)
3. Providing constructive feedback to software companies (00:08:47)
4. Storytelling and partnerships in accounting industry (00:13:34)
5. Innovation and growth in the accounting industry (00:18:44)
51 episodes
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