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EP 96: Your Copy Isn’t the Problem—Your Value Prop Is (Here’s How to Fix It)
Acquire- Lead Generation, Digital Marketing for Entrepreneurs
Manage episode 494586651 series 3498939
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What if your competitor swapped in their copy for yours… and no one noticed?
If you’ve ever worried your website sounds a little too “meh,” blends into the crowd, or could easily be mistaken for someone else’s, this episode is for you.
This week, I’m sitting down with my friend and fellow conversion copy geek, Linda Melone—a copywriter, former personal trainer, and founder of The CopyWorks—to unpack what makes brand messaging actually stand out and convert.
We’re digging into real-world examples, conversion psychology, and why sounding like ChatGPT with a logo is killing your credibility. Plus, Linda’s breaking down her 5 pillars of a high-converting value proposition and sharing juicy behind-the-scenes stories (including one where humour helped close a $70K deal 😏).
Whether you're DIY-ing your sales page, working with a copywriter, or just know something in your messaging feels off—you’ll walk away with clear, actionable steps to clarify your unique edge and boost conversions.
On This Week’s Episode, We Discuss:
- Is your brand copy interchangeable? Why it’s a red flag if no one notices you.
- What makes a value proposition actually work (and what to stop doing now).
- Finding your edge: Linda’s shift from fitness writer to high-conversion strategist.
- The 5 pillars of unforgettable messaging: Unique, Desirable, Specific, Clear, Memorable.
- The AI trap: How generic content is costing you clients (and what to do instead).
- Copy audit tips you can DIY using heatmaps, rage clicks, and bounce rates.
- Real client examples: From “bland” to bold with one sentence that changed everything.
- Humour that converts: How a funny line helped land a $70K contract.
- Brand pivots done right: How to evolve without losing your audience.
- When niching is your superpower: Getting known for your “one thing.”
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Connect with Linda:
Follow Linda on Instagram: https://www.instagram.com/lindamelone17/
Follow Linda on Facebook: https://www.facebook.com/LindaMeloneWrites/
Follow Linda on LinkedIn: https://www.linkedin.com/in/linda-melone/
Watch Linda on YouTube: https://www.youtube.com/channel/UCS
Check out Linda’s website: https://thecopyworx.com/
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