Learn to leverage international talent to grow and scale your business, In this episode, John Matzner shares how he scaled multiple companies using a global talent, automation, and systems thinking.
From replacing entire departments with international hires, to using automations that save hundreds of hours, to raising capital through immigration-linked investments—this conversation is a blueprint for founders who want to build real, scalable businesses instead of jobs that trap them.
We talk about how to:
✅ Hire smarter (not cheaper) from around the world
✅ Systematize your company to reduce founder dependence
✅ Use AI as your secret weapon for ops, hiring, and scaling
✅ Get off-market deal flow using global SDRs
✅ Reinvest savings into top-tier local talent—and outpay competitors
✅ Build a media funnel that prints credibility and capital
If you're an entrepreneur, business buyer, or investor, this is a must-watch.
00:00 From Pen Guy to Foreign Service to Business Owner
02:00 What “Leverage” Really Means (It’s Not Just Debt)
04:20 Hiring Global Talent vs. Outsourcing
06:30 Building Companies Without U.S. Employees
09:00 How He Grew a Home Services Biz to $5M in 30 Months
11:45 The Hidden Power of No-Code, AI, and Automation
14:30 Global Hiring Strategy by Country (Argentina, Philippines, India & More)
17:00 Why He Pays Techs More by Saving on Admin
19:45 The GTI Role: Global Talent Integrator Explained
22:20 Building Systems to "Earn the Right" to Delegate
26:00 Writing Memos in the Jacuzzi—With Voice + AI
28:40 Automating Follow-Ups, Proposals, and Review Requests
30:00 The Pyramid of Leverage: Capital, Global, AI, Owner
32:00 Leveraging Global Talent for Deal Flow in SMB Acquisitions
35:00 Getting $3K Value with $30 Worth of Global + AI Support
38:10 Using Global Hiring to Outcompete for Skilled Labor
41:00 Why Most Founders Stall at $5–10M (And How to Break Through)
44:00 Using Foreign Direct Investment Capital (E-2 Visa Strategy)
47:00 The Costco of Global Talent: How He Built His Recruiting Company
50:00 Twitter as Media Leverage—$1.2M in ARR from One Channel
52:00 GoPro + Septic Tank = Full Marketing Funnel? (Yes.)
55:00 We’re All in the Content Business Now
57:00 Why You’ll Never Raise Capital the Hard Way Again
59:00 Closing Thoughts & Actionable Advice for Founders
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