AMP 262: Breaking the Sales and Marketing Mold Using Interactive Content With Isabelle Papoulias From Mediafly

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3+ y ago 35:23

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What is and constitutes interactive content that resonates? Is interactive content part of your business strategy? It’s not something that every brand does, but it represents a way that content and sales enablement has been done in the past to create experiences that better serve potential customers than static content.

Today’s guest is Isabelle Papoulias, CMO/Vice President of Marketing at Mediafly, where she oversees all of Mediafly's marketing efforts and works with its sales and business development teams to ensure continuous growth. She shares insights on how to break the sales and marketing mold using interactive content.

Some of the highlights of the show include:

Animated vs. Interactive: Mediafly makes clear distinction between two types
Interactive Content: Navigation helps create constant customer experience
Correct Content Usage: Helps marketers/sellers understand buyer behavior
Common Content Types: Case studies, product demos, and success stories
Site Analytics: Be better prepared for next interaction and serve relevant content
Getting Started: Pick one content asset of huge strategic importance to company
CLOSE Method: Challenge, Loss, Opportunity, Solution, Evidence for storytelling
Scale Up: Improve, apply interactive content to other pieces, platforms, people
Interactive Content Creation Tools: Mediafly, Reprise, and content agencies

Links:

Quotes from Isabelle Papoulias:

“Interactive content is content that allows for navigation that helps create a very constant experience for the buyer, ultimately.”

“It’s interactivity of the service of creating a highly engaging and custom consumption experience that really meets the needs of the buyer.”

“Not only does it make for a more enjoyable experience, but I think in a remote world especially, there is an aspect of edutainment.”

“So much of the buyer journey now is digital without a live person, without a rep that I know I’m definitely feeling the pressure of content needing to, call it, sell harder on its own.”

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