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The Funny Thing About Audio Ads

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Manage episode 482870438 series 3521459
Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why does comedy work in audio ads—and why don’t more brands take the leap?

In this special episode, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum, co-hosts of Wayne Brady's What If?! with Jonathan Mangum, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders Progressive, Home Depot, Discover, and ZipRecruiter. Along the way, they reveal how brands can break out of the safety zone, find their comedic voice, and stand out in an AI-driven sea of sameness.

Special thanks to Headgum for hosting Ad Infinitum at their studio for this episode!

Audience Connection
Discover how top storytellers build content that connects and converts. Follow us!
Listen on: Apple Podcasts Spotify

Everyday AI: Your daily guide to grown with Generative AI
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  continue reading

Chapters

1. The Funny Thing About Audio Ads (00:00:00)

2. [Ad] Audience Connection (00:08:03)

3. (Cont.) The Funny Thing About Audio Ads (00:08:53)

4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:38:02)

5. (Cont.) The Funny Thing About Audio Ads (00:38:50)

30 episodes

Artwork
iconShare
 
Manage episode 482870438 series 3521459
Content provided by Stew Redwine. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Stew Redwine or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.

Why does comedy work in audio ads—and why don’t more brands take the leap?

In this special episode, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum, co-hosts of Wayne Brady's What If?! with Jonathan Mangum, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders Progressive, Home Depot, Discover, and ZipRecruiter. Along the way, they reveal how brands can break out of the safety zone, find their comedic voice, and stand out in an AI-driven sea of sameness.

Special thanks to Headgum for hosting Ad Infinitum at their studio for this episode!

Audience Connection
Discover how top storytellers build content that connects and converts. Follow us!
Listen on: Apple Podcasts Spotify

Everyday AI: Your daily guide to grown with Generative AI
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify

Support the show

Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.

  continue reading

Chapters

1. The Funny Thing About Audio Ads (00:00:00)

2. [Ad] Audience Connection (00:08:03)

3. (Cont.) The Funny Thing About Audio Ads (00:08:53)

4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:38:02)

5. (Cont.) The Funny Thing About Audio Ads (00:38:50)

30 episodes

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