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The Funny Thing About Audio Ads
Manage episode 482870438 series 3521459
Why does comedy work in audio ads—and why don’t more brands take the leap?
In this special episode, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum, co-hosts of Wayne Brady's What If?! with Jonathan Mangum, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders Progressive, Home Depot, Discover, and ZipRecruiter. Along the way, they reveal how brands can break out of the safety zone, find their comedic voice, and stand out in an AI-driven sea of sameness.
Special thanks to Headgum for hosting Ad Infinitum at their studio for this episode!
Audience ConnectionDiscover how top storytellers build content that connects and converts. Follow us!
Listen on: Apple Podcasts Spotify Everyday AI: Your daily guide to grown with Generative AI
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Chapters
1. The Funny Thing About Audio Ads (00:00:00)
2. [Ad] Audience Connection (00:08:03)
3. (Cont.) The Funny Thing About Audio Ads (00:08:53)
4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:38:02)
5. (Cont.) The Funny Thing About Audio Ads (00:38:50)
30 episodes
Manage episode 482870438 series 3521459
Why does comedy work in audio ads—and why don’t more brands take the leap?
In this special episode, Stew Redwine is joined by improv legends Wayne Brady and Jonathan Mangum, co-hosts of Wayne Brady's What If?! with Jonathan Mangum, to explore the strategic (and often hilarious) role of humor in audio advertising. They unpack the data, riff on Stew's obsession with the comedic potential for life insurance ads, improvise jingles, and roast real radio spots from recent top spenders Progressive, Home Depot, Discover, and ZipRecruiter. Along the way, they reveal how brands can break out of the safety zone, find their comedic voice, and stand out in an AI-driven sea of sameness.
Special thanks to Headgum for hosting Ad Infinitum at their studio for this episode!
Audience ConnectionDiscover how top storytellers build content that connects and converts. Follow us!
Listen on: Apple Podcasts Spotify Everyday AI: Your daily guide to grown with Generative AI
Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead.
Listen on: Apple Podcasts Spotify
Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.
Chapters
1. The Funny Thing About Audio Ads (00:00:00)
2. [Ad] Audience Connection (00:08:03)
3. (Cont.) The Funny Thing About Audio Ads (00:08:53)
4. [Ad] Everyday AI: Your daily guide to grown with Generative AI (00:38:02)
5. (Cont.) The Funny Thing About Audio Ads (00:38:50)
30 episodes
All episodes
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