Episode Notes and Resources: In this episode of Salesforce Simplified, we’re talking with Michael Hudlow, a leader in business transformation and corporate innovation - and an expert on the topic of CRMs - about common, but not always obvious, reasons people don't use and adopt CRMs, including Salesforce CRM. Michael is also the author of the books, “How Not To F*ck Up A CRM System: Learning From Others Mistakes” and “How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI.” Michael Hudlow on LinkedIn: https://www.linkedin.com/in/mmhudlow/ Michael Hudlow’s Website: https://www.bitxiacrm.com/ Michael M. Hudlow’s Books: “How Not To F*ck Up A CRM System: Learning From Others Mistakes”: https://a.co/d/hkbJZRw “How Not To F*ck Up Artificial Intelligence & CRM Systems: Maximizing ROI With AI”: http://tinyurl.com/mr2depya