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Know which podcast episode has most audience potential

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Manage episode 381134066 series 3519336
Content provided by JCO Media | Justin Hitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JCO Media | Justin Hitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.
It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.
To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/
#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics
  continue reading

237 episodes

Artwork
iconShare
 
Manage episode 381134066 series 3519336
Content provided by JCO Media | Justin Hitt. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by JCO Media | Justin Hitt or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://staging.podcastplayer.com/legal.
Remember, every podcast download is a real life human. Let's call them `listeners` for short. As a marketer, your goal is to reach as many customers as possible.
It may seem like more listeners means more customers, but that is not the case. Because there are many reasons to listen and fewer reasons to buy further analysis is necessary.
The truth is that `listeners` are not `customers`, so how do you measure to know the difference. That means, tying a conversion event to each podcast episode.
To learn more about accurate marketing metrics, join us at https://www.adbriefing.co.uk/newsletter/
#MarketingMetris #ConversionRate #ConversionOptimization #WebAnalytics #GoogleAnalytics
  continue reading

237 episodes

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